📌 Core Information
🔹 Job Title: Creative Strategist, Emerging Media & AI
🔹 Company: Forbes
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (within specified states)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Integrated Marketing team to create engaging marketing materials
- Developing forward-thinking brand strategies that blend creativity, technology, and culture
- Leading the integration of new design formats and AI tools to shape innovative brand experiences
- Conducting deep market research to identify trends and new opportunities at the intersection of media, design, and AI
- Acting as an internal thought leader on emerging technologies, design innovation, and brand-building best practices
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to emerging technologies. It's ideal for someone with a strong background in brand development and a passion for staying ahead of industry trends.
📋 Key Responsibilities
✅ Collaborate with the Integrated Marketing team to create engaging marketing materials across digital, live event, print, research, newsletters, and social platforms
✅ Develop forward-thinking brand strategies that blend creativity, technology, and culture to help streamline deliverables, workflows, and collaboration
✅ Lead the integration of new design formats (immersive, interactive, generative) into strategic programs and proposals
✅ Leverage AI tools and technologies to shape innovative brand experiences
✅ Partner closely with marketing, design, and product teams to ensure strategic alignment across all initiatives
✅ Conduct deep market research to identify trends and new opportunities at the intersection of media, design, and AI
✅ Participate in brainstorming sessions for content marketing proposals and programs
✅ Create compelling presentations and storytelling deck formats that communicate complex strategies in concise and engaging experiences
✅ Act as an internal thought leader on emerging technologies, design innovation, and brand-building best practices
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong communication and collaboration skills. It's essential to be comfortable working with various teams and managing multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Design, Communications, or a related field
Experience: 5+ years of experience in strategy roles across media, design, or brand agencies
Required Skills:
- Proven expertise in AI applications for media, marketing, or design
- Strong background in brand development, brand architecture, and multi-channel storytelling
- Experience in new and emerging design platforms and formats
- Excellent communication, collaboration, and presentation skills
- A strong portfolio showcasing strategic thinking across innovative formats and technologies
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- A proactive and detail-oriented mindset with strong problem-solving skills
- Passion for content, media, and digital storytelling
Preferred Skills:
- Fluency in multiple languages
- Experience working with AI tools such as Google Gemini, Microsoft Copilot, Canva, or Figma
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered equivalent. Familiarity with AI tools is a plus but not required, as long as the candidate is eager to learn and adapt.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options within specified states
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Forbes is a global media, branding, and technology company focused on news and information about business, investing, technology, entrepreneurship, leadership, and affluent lifestyles. It publishes Forbes, Forbes Asia, and Forbes Europe magazines, as well as Forbes.com, and has 37 licensed local editions around the globe.
Company Size: Forbes has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1917, with a rich history in journalism and entrepreneurship
Company Description:
- Forbes is a global media brand that has symbolized success for over a century
- It spotlights the doers and doings shaping industries, achieving success, and making an impact on the world
- Forbes connects and convenes influential communities, ranging from billionaires and business leaders to rising entrepreneurs and creators
Company Specialties:
- Business and finance journalism
- Investing and wealth management
- Technology and innovation
- Leadership and entrepreneurship
- Affluent lifestyles and luxury
Company Website: Forbes.com
ASSUMPTION: Forbes is a well-established company with a strong brand and a global presence. It offers opportunities for growth and exposure to various aspects of the media industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the Integrated Marketing team
Reporting Structure: This role reports directly to the Executive Director of Sales Enablement within the Integrated Marketing team
Work Arrangement: Remote OK (within specified states), with flexible hours and the possibility of occasional on-site work
Growth Opportunities:
- Potential career progression within the Integrated Marketing team or other departments
- Opportunities to work on high-profile projects and collaborate with industry leaders
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers a mix of creative and strategic responsibilities, providing opportunities for growth and learning within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Forbes has a headquarters in Jersey City, NJ, with remote work options for eligible positions
Office Location(s): Jersey City, NJ
Geographic Context:
- The United States offers a diverse range of cultural, economic, and professional opportunities
- Forbes' headquarters in Jersey City, NJ, provides easy access to New York City and its vibrant business and cultural scene
- The specified states for this role offer a mix of urban and suburban environments, with varying cost of living and quality of life
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options within specified states
ASSUMPTION: The remote work option provides flexibility and work-life balance, while the specified states offer a range of cultural, economic, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Integrated Marketing team
- Final interview with the Executive Director of Sales Enablement
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and collaboration skills
- Portfolio and work samples
- Problem-solving and adaptability
- Alignment with Forbes' brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your strategic thinking and creative problem-solving skills
- Research Forbes and the Integrated Marketing team to demonstrate your understanding of the company and its mission
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: AI, brand strategy, creative thinking, emerging media, marketing materials, design formats, brand experiences, market research, presentation skills, thought leadership
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both creative and strategic skills. It's essential to prepare thoroughly and demonstrate your understanding of the role and Forbes' brand.
🛠️ Tools & Technologies
- AI tools: Google Gemini, Microsoft Copilot, Canva, Figma, Midjourney, Runway, ChatGPT, Sora, ElevenLabs
- Design platforms: Adobe Creative Suite, Sketch, InVision, Figma
- Project management tools: Asana, Trello, Jira
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: Familiarity with AI tools and design platforms is preferred but not required. The ideal candidate should be eager to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Integrity and trust
- Collaboration and teamwork
- Accountability and excellence
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Openness to new ideas and feedback
Self-Assessment Questions:
- How do you stay up-to-date with emerging technologies and trends in media, design, and AI?
- Can you provide an example of a time when you had to adapt to a new tool or platform, and how did you approach it?
- How do you balance creativity and strategic thinking in your approach to brand development and marketing materials?
ASSUMPTION: Forbes values innovation, collaboration, and excellence. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- Keeping up with the fast pace of emerging technologies and trends in media, design, and AI
- Balancing creative and strategic responsibilities while managing multiple projects and deadlines
- Adapting to a remote work environment and collaborating effectively with distributed teams
- Navigating a large and complex organization with various departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a proactive and detail-oriented mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on emerging media and AI, requiring a blend of creative and strategic skills
- Compared to traditional brand strategy roles, this position offers more exposure to cutting-edge technologies and innovative design formats
- Career progression in this role may lead to specialized positions in AI-driven media and marketing or broader leadership roles within the Integrated Marketing team
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing opportunities for growth and learning within a dynamic and fast-paced environment.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new AI-driven product or service
- Creating immersive and interactive marketing materials for a virtual event or conference
- Leveraging AI tools to generate personalized and dynamic content for a marketing campaign
ASSUMPTION: These sample projects illustrate the creative and strategic nature of the role, requiring a strong understanding of AI tools, design formats, and brand-building best practices.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role and how it might evolve over time?
- How does this role collaborate with other teams within the Integrated Marketing department and the broader organization?
- What are the most rewarding and challenging aspects of working in this role, according to current team members?
- How does Forbes support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the day-to-day responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your strategic thinking and creative problem-solving skills
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
