Creative Strategist for DTC Company (EU-Based, Remote)

📌 Core Information

🔹 Job Title: Creative Strategist for DTC Company (EU-Based, Remote)

🔹 Company: Paired

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (EU-Based)

🚀 Job Overview

Key aspects of this role include:

• Developing high-converting creative concepts for performance marketing
• Identifying successful patterns in past and current marketing trends
• Guiding video editors and designers to execute creative concepts
• Creating systems and checklists for efficient creative execution
• Collaborating with a global team in a fast-paced, high-growth environment

ASSUMPTION: This role requires a strong understanding of direct response marketing and a keen eye for detail. The ideal candidate will be able to adapt to a dynamic, remote work environment and thrive in a high-growth setting.

📋 Key Responsibilities

✅ Identify patterns in past successful hooks, leads, and creatives

✅ Stay ahead of the market by spotting trends in direct response ads

✅ Brief in new visual hooks and ad leads based on historical performance and market insights

✅ Guide video editors and designers to execute high-converting creative concepts

✅ Develop systems and checklists to ensure fast, high-quality creative execution

✅ In charge of all marketing performance-related content

ASSUMPTION: The Creative Strategist will play a crucial role in driving marketing performance by creating compelling, data-driven content that resonates with audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-5 years of experience in performance marketing, with a focus on paid advertising (FB/TikTok/YouTube)

Required Skills:

• Proven track record in direct response marketing
• Strong pattern recognition skills
• High attention to detail
• Market awareness and ability to adapt best ideas from other offers
• Speed and execution focus in a high-growth environment

Preferred Skills:

• Experience working remotely in a global team
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in performance marketing and a deep understanding of direct response advertising will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (based on experience and market rates for mid-level marketing roles in Mexico)

Benefits:

• Work from anywhere
• Competitive salary in USD

Working Hours: Full-time (40 hours per week, with flexibility for a remote work arrangement)

ASSUMPTION: The salary range provided is an estimate based on market rates for mid-level marketing roles in Mexico. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. They help individuals from around the world connect with great companies that are looking for their specific skill set.

Company Size: Paired is a small company with 11-50 employees, providing a close-knit, collaborative work environment.

Founded: Paired was founded in 2023, making it a relatively new but rapidly growing company.

Company Description:

• Paired is a leading headhunting agency that specializes in sourcing and recruiting top creative and design talent from overseas.
• Their mission is to provide great jobs to talented people, no matter where they are located.
• They take a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements.

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Working with Paired offers the opportunity to collaborate with a diverse range of clients and candidates, providing exposure to various industries and markets.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Creative Strategist will report directly to the Marketing Manager or a similar role within the client's organization.

Work Arrangement: This role is remote and EU-based, allowing for flexibility and work-life balance.

Growth Opportunities:

• Expanding skills in performance marketing and direct response advertising
• Gaining experience working with a global team in a remote setting
• Potential career progression to senior marketing roles within the client's organization

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: Remote (EU-Based)

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico is located in North America and has a diverse culture and vibrant economy.
• The time zone is Central Standard Time (CST, UTC -6/-5), which may require some flexibility in working hours to accommodate global team members.
• The official language is Spanish, but English is widely spoken, especially in business settings.

Work Schedule: Full-time (40 hours per week, with flexibility for a remote work arrangement)

ASSUMPTION: Working remotely in Mexico offers a unique blend of cultural diversity and professional opportunities, as well as a more affordable cost of living compared to many other countries.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with a Paired recruiter
• Technical assessment or case study presentation
• Final interview with the client's hiring manager

Key Assessment Areas:

• Marketing expertise and understanding of direct response advertising
• Pattern recognition and attention to detail
• Cultural fit and ability to work effectively in a remote, global team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss specific examples of successful marketing campaigns you've worked on and the results you achieved.
• Demonstrate your understanding of the role and Paired's mission by researching the company and its clients.

ATS Keywords: Performance marketing, direct response advertising, creative strategy, pattern recognition, attention to detail, market awareness, paid advertising, FB/TikTok/YouTube

ASSUMPTION: The application process for this role may vary depending on the specific client and their hiring practices. Applicants should be prepared for a thorough assessment of their marketing skills and cultural fit.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Jira)
• Design and video editing software (e.g., Adobe Creative Suite, Canva, or iMovie)
• Marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager, or TikTok Ads Manager)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's organization and their preferred platforms.

👔 Cultural Fit Considerations

Company Values:

• Global collaboration
• Adaptability and innovation
• Customer focus

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Strong communication and teamwork skills

Self-Assessment Questions:

• How do you stay organized and manage your time when working remotely?
• Can you provide an example of a time when you identified a successful marketing pattern and adapted it for a different campaign?
• How do you ensure high-quality creative execution in a fast-paced, high-growth environment?

ASSUMPTION: Applicants should be comfortable working in a remote, global team and demonstrate strong communication and collaboration skills to ensure a good cultural fit with Paired and their clients.

⚠️ Potential Challenges

• Managing time zones and communication with a global team
• Adapting to the unique needs and requirements of various clients
• Keeping up with the fast-paced, high-growth nature of the role and the company
• Ensuring high-quality creative execution in a remote work environment

ASSUMPTION: Applicants should be prepared to overcome these challenges and demonstrate their ability to thrive in a dynamic, remote work setting.

📈 Similar Roles Comparison

• Creative Strategist vs. Marketing Manager: A Creative Strategist focuses more on the creative aspects of marketing, while a Marketing Manager oversees the entire marketing function and may have more strategic responsibilities.
• Direct response advertising vs. brand marketing: This role is focused on direct response advertising, which aims to generate an immediate response from consumers, such as a purchase or sign-up. Brand marketing, on the other hand, focuses on building brand awareness and perception over time.
• Creative Strategist vs. Art Director: While both roles involve creative aspects, a Creative Strategist is more focused on the strategic planning and execution of marketing campaigns, while an Art Director is responsible for the visual design and aesthetic of marketing materials.

ASSUMPTION: Applicants should consider the differences between these roles and the specific requirements of the Creative Strategist position when applying.

📝 Sample Projects

• Developing a creative brief for a new marketing campaign, based on historical performance data and market insights
• Identifying successful trends in direct response advertising and adapting them for a client's campaign
• Creating a system or checklist to ensure fast, high-quality creative execution in a remote work environment

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to execute high-quality creative work in a remote setting.

❓ Key Questions to Ask During Interview

• Can you describe the company culture and work environment for the client's organization?
• How does the client approach remote work and collaboration with global teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the client measure the success of marketing campaigns, and how will my performance be evaluated?
• What opportunities are there for professional growth and development within the client's organization?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to ensuring a good fit with the client's organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Paired and the client's organization, and practicing your responses to common marketing interview questions
• Follow up with Paired after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.