Creative Strategist für Paid Social (m/w/d)

📌 Core Information

🔹 Job Title: Creative Strategist für Paid Social (m/w/d)

🔹 Company: Freiheit Media GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas and concepts for paid social ads with a clear performance focus
• Collaborating with media buyers to prioritize creative tests and optimize based on performance goals
• Working in a dynamic and growing e-commerce environment with a strong focus on customer acquisition
• Contributing to a creative and collaborative team atmosphere

ASSUMPTION: This role requires a strong focus on creativity, performance, and collaboration. The ideal candidate will have a background in performance marketing and a passion for storytelling.

📋 Key Responsibilities

✅ Developing ideas and concepts for advertisements (video & static) with a clear performance focus

✅ Creating clear briefings for content creators, cutters, copywriters, and designers

✅ Developing compelling hooks, storylines, and visual concepts for paid social ads (primarily Meta, TikTok, YouTube)

✅ Collaborating with media buyers to prioritize creative tests and optimize based on performance goals

✅ Monitoring trends and markets to derive new ideas from the e-commerce environment

✅ Utilizing customer feedback, reviews, and USPs to create content ideas with a strong conversion focus

✅ Managing the content production process (in-house) in close coordination with project managers

ASSUMPTION: This role requires a strong understanding of the e-commerce landscape and a keen eye for creative storytelling. The ideal candidate will be able to balance creativity with performance-driven goals.

🎯 Required Qualifications

Education: Completed education or degree

Experience: Experience in performance marketing, ideally focused on e-commerce or D2C brands

Required Skills:

• Strong storytelling abilities
• Analytical skills
• Organizational skills
• Clear communication skills
• Fluency in German (written and spoken)

Preferred Skills:

• Experience with Adobe Creative Suite
• Knowledge of marketing automation tools
• Fluency in English

ASSUMPTION: While the role requires specific skills, the company is open to candidates with the right mindset and a willingness to learn and grow in the role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on industry standards for entry-level marketing roles in Hamburg)

Benefits:

• Current Macbook
• Team events
• Budget for training
• Attractive salary

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Hamburg. The final salary will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Digital marketing and advertising

Company Size: Small (11-50 employees) - A smaller company size offers closer collaboration and more opportunities for growth and impact.

Founded: 2018 - Freiheit Media is a relatively new company, offering opportunities for growth and development.

Company Description:

• Freiheit Media is a creative agency specializing in paid social advertising for e-commerce and D2C brands.
• The company focuses on helping businesses win more customers through strategic and creative online marketing.
• Freiheit Media values a collaborative and family-like work environment.

Company Specialties:

• Paid social advertising
• E-commerce marketing
• Creative concept development

Company Website: freiheitmedia.de

ASSUMPTION: Freiheit Media is a growing company with a strong focus on creativity and performance. The company offers opportunities for professional growth and development in a dynamic and collaborative environment.

📊 Role Analysis

Career Level: Entry-level - This role is an excellent starting point for a career in digital marketing and advertising.

Reporting Structure: The Creative Strategist will report directly to the Head of Creative.

Work Arrangement: On-site - The role requires close collaboration with the team and clients, making an on-site presence beneficial.

Growth Opportunities:

• Learning and developing new skills in a dynamic and growing industry
• Gaining experience in a variety of marketing channels and industries
• Potential for career progression as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the company is growing and expanding its client base.

🌍 Location & Work Environment

Office Type: Co-working space - Freiheit Media operates from a co-working space, fostering a collaborative and creative environment.

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for media and technology industries.
• The city offers a high quality of life, with a vibrant cultural scene and easy access to nature.
• Hamburg has a well-connected public transportation system, making it easy to commute to the office.

Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM) with flexibility for project needs

ASSUMPTION: The co-working space environment encourages collaboration and creativity, while the location in Hamburg offers a high quality of life and easy access to public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the hiring manager and team members to discuss the role in more detail and assess skills and qualifications
• Final interview with the CEO to discuss the company's mission and values

Key Assessment Areas:

• Creativity and storytelling abilities
• Analytical skills and performance-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Showcase your creativity and storytelling abilities through examples of your previous work
• Demonstrate your understanding of the e-commerce landscape and performance marketing

ATS Keywords: Paid social, performance marketing, e-commerce, storytelling, creative concept development, advertising, marketing, customer acquisition

ASSUMPTION: Freiheit Media values creativity, performance, and collaboration. The interview process will focus on assessing these qualities and ensuring cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Social media advertising platforms (Facebook Ads Manager, TikTok Ads, YouTube Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned on the job if the candidate has a strong foundation in creativity and performance marketing.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Performance-driven
• Collaboration
• Customer focus

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong passion for storytelling and creativity?
• Are you comfortable working in a data-driven and performance-focused environment?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you able to adapt and pivot based on changing priorities and feedback?

ASSUMPTION: Freiheit Media values creativity, performance, and collaboration. Candidates should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• The role requires a strong balance between creativity and performance, which can be challenging at times
• The company is growing and evolving, which may result in changing priorities and responsibilities
• The role may require working on evenings and weekends to meet project deadlines
• The company operates in a competitive and dynamic industry, requiring continuous learning and adaptation

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, development, and impact in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses specifically on paid social advertising and customer acquisition
• The role requires a strong balance between creativity and performance, making it unique within the marketing industry
• This role offers significant growth opportunities as the company expands its client base and services

ASSUMPTION: This role is unique within the marketing industry, offering a strong focus on creativity, performance, and customer acquisition in a dynamic and growing environment.

📝 Sample Projects

• Developing a creative concept for a new e-commerce client, including video and static ad formats
• Optimizing an existing paid social campaign for an established e-commerce brand, improving performance and reducing costs
• Collaborating with a content creator to produce a series of engaging video ads for a D2C brand, showcasing their unique selling points

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Creative Strategist will encounter in this role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company measure the success of its paid social advertising campaigns?
• What are the most rewarding aspects of working at Freiheit Media?
• How does the company foster a collaborative and creative work environment?

ASSUMPTION: These questions are designed to help candidates assess the company's commitment to growth, performance, and collaboration, as well as the day-to-day work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work that demonstrate your creativity and storytelling abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.