📌 Core Information
🔹 Job Title: Creative Strategist für Paid Social (m/w/d)
🔹 Company: Freiheit Media GmbH
🔹 Location: Hamburg, Germany (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing creative ideas and concepts for paid social ads with a clear performance focus
- Collaborating with media buyers to prioritize creative tests and optimize based on performance goals
- Working in a dynamic team environment with a strong focus on E-Commerce and D2C brands
- Continuous learning and growth opportunities in the fast-paced online marketing industry
ASSUMPTION: This role requires a strong focus on performance-driven creative strategies and a passion for storytelling. Previous experience in performance marketing, ideally with a focus on E-Commerce or D2C brands, is highly beneficial.
📋 Key Responsibilities
✅ Developing ideas and concepts for advertisements (video & static) with a clear performance focus
✅ Creating clear briefings for content creators, cutters, copywriters, and designers
✅ Developing compelling hooks, storylines, and visual concepts for paid social ads (Meta, TikTok, YouTube)
✅ Collaborating with media buyers to prioritize creative tests and optimize based on performance goals
✅ Monitoring trends and markets in the E-Commerce environment to derive new ideas
✅ Utilizing customer feedback, reviews, and USPs to create content ideas with a strong conversion focus
✅ Managing the content production process in close coordination with project managers
ASSUMPTION: This role requires a strong focus on performance-driven creative strategies and a passion for storytelling. Previous experience in performance marketing, ideally with a focus on E-Commerce or D2C brands, is highly beneficial.
🎯 Required Qualifications
Education: Completed education or degree
Experience: 0-2 years of experience in performance marketing, ideally with a focus on E-Commerce or D2C brands
Required Skills:
- Excellent storytelling abilities
- Strong analytical skills
- Good organizational skills
- Clear communication skills
- Fluency in German (written and spoken)
Preferred Skills:
- Experience with creative tools (e.g., Adobe Creative Suite, Canva)
- Knowledge of online marketing trends and best practices
ASSUMPTION: While a degree is required, relevant experience and a strong portfolio can compensate for a lack of formal education.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (AI-estimated, based on experience level and location)
Benefits:
- Current Macbook
- Team Events
- Budget for Schulungen (training)
- Attractive salary
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany. The benefits listed are based on the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Online Marketing, specifically focused on Paid Social Advertising for E-Commerce and D2C brands
Company Size: Small (1-50 employees) - A small company offers a more intimate work environment with closer collaboration and faster decision-making processes.
Founded: 2022 - Freiheit Media is a relatively new company, which means there are ample opportunities for growth and development.
Company Description:
- Freiheit Media is a creative agency specializing in online marketing, with a strong focus on Paid Social Advertising for E-Commerce and D2C brands
- The company aims to help businesses win more customers through strategic and innovative advertising campaigns
- Freiheit Media values a motivated work environment, expertise, and a family-like atmosphere
Company Specialties:
- Paid Social Advertising
- E-Commerce Marketing
- D2C Brand Marketing
Company Website: freiheitmedia.de
ASSUMPTION: Freiheit Media is a young, dynamic company with a strong focus on creativity and performance-driven marketing strategies.
📊 Role Analysis
Career Level: Entry-Level (0-2 years) - This role is ideal for recent graduates or individuals looking to start their career in online marketing.
Reporting Structure: This role reports directly to the Head of Creative Strategy or a similar position.
Work Arrangement: Remote (with the option to work on-site in Hamburg, Germany)
Growth Opportunities:
- Learning and developing new skills in the fast-paced online marketing industry
- Advancing to a mid-level or senior creative strategist role as the company grows
- Potential to work on high-impact campaigns for well-known E-Commerce and D2C brands
ASSUMPTION: As a small, growing company, Freiheit Media offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote (with an option to work on-site in Hamburg, Germany)
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and offers a vibrant cultural scene, with a strong focus on digital industries
- The city is well-connected by public transportation, making it easy to commute to the office if working on-site
- Hamburg has a mild oceanic climate, with cool summers and mild winters
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: While the role is remote, working on-site in Hamburg may be required occasionally for team meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Creativity and storytelling abilities
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Knowledge of online marketing trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative ideas and marketing campaigns
- Research Freiheit Media and their clients to demonstrate your understanding of the company and its focus on E-Commerce and D2C brands
ATS Keywords: Paid Social, Online Marketing, E-Commerce, D2C Brands, Storytelling, Performance Marketing, Creative Strategy
ASSUMPTION: Freiheit Media uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- Canva
- Meta Ads Manager (Facebook, Instagram)
- TikTok Ads Manager
- YouTube Ads Manager
- Google Analytics
ASSUMPTION: While not explicitly stated, these tools and technologies are commonly used in paid social advertising and online marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Performance-driven
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you comfortable working with data and using it to inform your creative decisions?
- Do you enjoy collaborating with others and contributing to a team's success?
ASSUMPTION: Freiheit Media values creativity, performance, and collaboration, so applicants should be comfortable working in a dynamic, data-driven, and team-focused environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of online marketing and the ever-changing trends in the industry
- Balancing creativity with data-driven decision-making and performance goals
- Managing multiple projects and deadlines in a remote work environment
- Adapting to a small company culture and learning to work independently
ASSUMPTION: These challenges are common in entry-level online marketing roles and can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Junior Paid Social Advertising Specialist or a Junior Performance Marketing Specialist, with a focus on creative strategy and storytelling
- In comparison to other online marketing roles, this position places a stronger emphasis on creativity and storytelling
- Career progression in this role could lead to mid-level or senior creative strategist positions, or other roles within the online marketing industry
ASSUMPTION: While this role is similar to other entry-level online marketing positions, its focus on creativity and storytelling sets it apart and offers unique growth opportunities.
📝 Sample Projects
- Developing a creative concept for a social media advertising campaign for an E-Commerce brand, including storylines, visuals, and copy
- Analyzing campaign performance data to inform creative optimizations and improve conversion rates
- Collaborating with a cross-functional team to create a comprehensive marketing strategy for a D2C brand, including paid social advertising
ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description.
❓ Key Questions to Ask During Interview
- How does Freiheit Media support the professional growth and development of its employees?
- Can you describe a typical day or week in this role?
- How does the company approach collaboration and communication in a remote work environment?
- What are the most rewarding aspects of working at Freiheit Media, according to current employees?
- How does the company measure the success of its paid social advertising campaigns, and how does that inform creative strategy?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative ideas and marketing campaigns
- Research Freiheit Media and their clients to demonstrate your understanding of the company and its focus on E-Commerce and D2C brands
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
