📌 Core Information
🔹 Job Title: Creative Strategist (International Brand)
🔹 Company: Upplevelser Andrén Ab
🔹 Location: Philippines (Remote)
🔹 Job Type: Remote, Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Developing creative strategies for video and social campaigns that grab attention and convert
- Crafting scripts that hook people and make them forget they're watching an ad
- Collaborating with marketing, design, and content teams to ensure all content aligns with brand messaging and objectives
- Pitching ideas, testing them, and refining based on performance data
ASSUMPTION: This role requires a strong creative strategist with a proven track record in digital advertising, particularly in video and social media. The ideal candidate will be comfortable working remotely and collaborating with global teams.
📋 Key Responsibilities
✅ Cook up creative strategies for videos and social campaigns that grab attention and actually convert
✅ Craft scripts that hook people and make them forget they're watching an ad
✅ Shape-shift your creative approach based on who's watching
✅ Team up with marketing, design, and content folks to keep everything on-brand
✅ Pitch your ideas, test them, and fine-tune based on what works
✅ Keep pushing content to perform better across all our channels
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 2-5 years of experience in creative strategy, digital advertising, or a related role
Required Skills:
- Proven creative strategy skills with a portfolio that demonstrates success in digital advertising, particularly in video and social media
- Ability to think both strategically and creatively, adjusting your style to fit different audiences
- Deep understanding of the digital ad landscape, especially video and social
- Track record of creating ads that blend into people's feeds naturally
- Equal focus on creative brilliance and bottom-line results
- Experience creating video content that converts, even under pressure
Preferred Skills:
- Knowledge of what works (and what doesn't) on platforms like Facebook, Instagram, TikTok, YouTube, and other channels
- Background in e-commerce, gifting, or marketing experiences
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing creative strategies and a deep understanding of the digital ad landscape. Experience in creating engaging video content and the ability to adapt messaging for different audiences is essential.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on industry standards for a mid-level creative strategist in the Philippines, the estimated range is PHP 400,000 - 600,000 per year (approximately USD 7,000 - 11,000).
Benefits:
- 100% Remote Work - Freedom to work from anywhere that sparks your creativity
- Flexible Schedule - Structure your hours to match your productivity and lifestyle
- Meaningful Impact - See your ideas directly influence company growth and customer experiences
- International Exposure - Collaborate with a global team and expand your professional network
- Growth Opportunities - Develop new skills as we scale into new markets
Working Hours: Full-time (40 hours per week) with a flexible schedule
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level creative strategist in the Philippines. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Upplevelser Andrén Ab operates in the consumer services industry, specializing in experience gifts and presents.
Company Size: The company has 2-10 employees, which means applicants can expect a close-knit, agile work environment with ample opportunities for growth and impact.
Founded: Upplevelser Andrén Ab was founded in 2009, giving it over a decade of experience in the market.
Company Description:
- Upplevelse.com was founded in 2009 and has grown into Sweden’s #1 destination for experience gifts
- The company aims to provide high-quality, memorable experiences at the lowest possible prices
- Upplevelser Andrén Ab works with the best arrangers in Sweden to ensure the highest quality experiences
Company Specialties:
- Upplevelser
- Presenter
- Priser
- and Tävlingar
Company Website: http://www.upplevelse.com/
ASSUMPTION: Upplevelser Andrén Ab is a well-established company in the experience gifts market, with a strong focus on quality and customer satisfaction.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the marketing team and collaborates with various departments, including design and content.
Work Arrangement: 100% Remote, with the freedom to work from anywhere that sparks creativity and a flexible schedule.
Growth Opportunities:
- As the company expands internationally, there will be opportunities for the creative strategist to grow with the team and take on more responsibilities
- The remote work arrangement allows for exposure to a global team, fostering professional growth and networking
- The dynamic nature of the role provides ample opportunities to learn and develop new skills
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and skill development, as the company continues to expand internationally.
🌍 Location & Work Environment
Office Type: 100% Remote
Office Location(s): Philippines
Geographic Context:
- The Philippines is known for its vibrant culture, diverse landscapes, and friendly people
- The country offers a lower cost of living compared to many other countries in the region, making it an attractive location for remote workers
- The Philippines has a tropical climate, with warm temperatures year-round
Work Schedule: Full-time (40 hours per week) with a flexible schedule
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the freedom to work from anywhere in the Philippines that sparks creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Creative challenge or test project
- Final interview with the marketing team
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio presentation and discussion
- Adaptability and cultural fit
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your creative strategy skills and experience in digital advertising
- Prepare a portfolio showcasing your best work, with a focus on video and social media campaigns
- Be ready to discuss your creative process and how you adapt your approach for different audiences
- Demonstrate your understanding of the digital ad landscape and what works on various platforms
ATS Keywords: Creative Strategy, Digital Advertising, Video Content Creation, Social Media Marketing, Script Writing, Audience Targeting, Collaboration, Performance Optimization
ASSUMPTION: The application process for this role will focus heavily on assessing the candidate's creative strategy skills, portfolio, and adaptability. Applicants should be prepared to discuss their creative process and how they approach different audiences and platforms.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
- Project management tools (Asana, Trello, Jira)
- Communication and collaboration tools (Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will be comfortable using industry-standard creative and project management tools, as well as communication and collaboration platforms.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Agile and adaptable
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you comfortable working remotely and collaborating with global teams?
- Do you have a strong portfolio showcasing your creative strategy skills and experience in digital advertising?
- Are you able to adapt your creative approach based on the audience and platform?
ASSUMPTION: Upplevelser Andrén Ab values creativity, collaboration, and adaptability. Applicants should be self-motivated, results-driven, and comfortable working in a remote, global team environment.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The dynamic nature of the role may require the creative strategist to adapt quickly to changing priorities and projects
- The remote work arrangement may require the creative strategist to manage their own work-life balance
- The international focus of the role may require the creative strategist to work with teams across different time zones
ASSUMPTION: The remote work arrangement and international focus of the role may present unique challenges that require strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Social Media Manager, with a focus on creative strategy and video content creation
- Unlike these roles, the Creative Strategist (International Brand) has a stronger focus on international markets and brand-level strategy
- Career progression in this role may lead to senior marketing or creative leadership positions, with a focus on international brand management
ASSUMPTION: This role is unique in its focus on international brand-level creative strategy and video content creation. Applicants should be prepared to discuss their experience in these areas and how they have adapted their creative approach for different markets and audiences.
📝 Sample Projects
- Developing a creative strategy for an international brand launch campaign, including video and social media content
- Creating a series of engaging video ads for a product launch, tailored to different audiences and platforms
- Conducting market research to identify trends and opportunities in the international experience gifts market
ASSUMPTION: The creative strategist will be expected to work on a variety of projects, from brand-level creative strategy to tactical video content creation. Applicants should be prepared to discuss their experience in these areas and how they have approached similar projects in the past.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for developing a campaign from start to finish?
- How do you adapt your creative approach for different audiences and platforms?
- What is your experience working with global teams and managing projects across different time zones?
- How do you stay up-to-date with the latest trends and best practices in digital advertising, particularly in video and social media?
- What is the company's approach to international brand management, and how does this role fit into that strategy?
ASSUMPTION: Applicants should use the interview to gain a better understanding of the company's creative process, international brand management strategy, and expectations for the role. They should also be prepared to discuss their own creative process and experience working with global teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative strategy skills and experience in digital advertising
- Prepare a portfolio showcasing your best work, with a focus on video and social media campaigns
- Be ready to discuss your creative process and how you adapt your approach for different audiences
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
