📌 Core Information
🔹 Job Title: Creative Strategist (International Brand)
🔹 Company: Upplevelser Andrén Ab
🔹 Location: India (Remote)
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing creative strategies for video and social campaigns that engage audiences and drive conversions
- Collaborating with marketing and creative teams to ensure brand consistency and optimize content performance across channels
- Adapting creative approach based on audience and platform
- Creating authentic and effective ads that blend into people's feeds naturally
ASSUMPTION: This role requires a strong creative mindset with a focus on both strategic thinking and tactical execution. The ideal candidate will have a proven track record in digital advertising, particularly in video and social media, and be comfortable working in a remote, international team.
📋 Key Responsibilities
✅ Cook up creative strategies for videos and social campaigns that grab attention and actually convert
✅ Craft scripts that hook people and make them forget they're watching an ad
✅ Shape-shift your creative approach based on who's watching
✅ Team up with marketing, design, and content folks to keep everything on-brand
✅ Pitch your ideas, test them, and fine-tune based on what works
✅ Keep pushing content to perform better across all our channels
ASSUMPTION: This role requires a high level of creativity, adaptability, and a strong understanding of the digital ad landscape. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital advertising, with a focus on video and social media
Required Skills:
- Proven creative strategy skills with a strong portfolio
- The ability to think both strategically and creatively, adjusting your style to fit different audiences
- Real understanding of the digital ad landscape, especially video and social
- Track record of creating ads that blend into people's feeds naturally
- Equal focus on creative brilliance and bottom-line results
- Experience creating video content that converts, even under pressure
Preferred Skills:
- Knowledge of what works (and what doesn't) on platforms like Facebook, Instagram, TikTok, YouTube and other channels.
- Background in e-commerce, gifting, or marketing experiences
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative strategy skills and a proven track record in digital advertising. They should be comfortable working remotely and collaborating with international teams.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- 100% Remote Work - Freedom to work from anywhere that sparks your creativity
- Flexible Schedule - Structure your hours to match your productivity and lifestyle
- Meaningful Impact - See your ideas directly influence company growth and customer experiences
- International Exposure - Collaborate with a global team and expand your professional network
- Growth Opportunities - Develop new skills as we scale into new markets
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically experience gifts and events
Company Size: Small (2-10 employees), which means a more intimate work environment with closer collaboration and potentially faster decision-making
Founded: 2009, with a history of growth and expansion in the Swedish market
Company Description:
- Founded in 2009, Upplevelse.com has grown into Sweden’s #1 destination for experience gifts
- Now expanding internationally, seeking passionate individuals ready to make a real impact and grow with the company
- Offers a wide range of high-quality experiences at guaranteed lowest prices
Company Specialties:
- Upplevelser (Experiences)
- Presenter (Gifts)
- Priser (Prices)
- and Tävlingar (Contests)
Company Website: http://www.upplevelse.com/
ASSUMPTION: Upplevelse.com is a well-established company in the experience gifts industry, with a strong focus on providing high-quality experiences at competitive prices. As a small company, it offers a unique opportunity for applicants to have a significant impact on its international expansion.
📊 Role Analysis
Career Level: Mid-level, with the opportunity to grow and take on more responsibilities as the company expands internationally
Reporting Structure: The Creative Strategist will report directly to the Marketing Manager and collaborate closely with the creative and content teams
Work Arrangement: 100% Remote, with the freedom to work from anywhere that sparks creativity
Growth Opportunities:
- As the company expands internationally, there will be opportunities to take on more responsibilities and grow within the role
- The remote work arrangement allows for flexibility and the ability to work from anywhere, promoting a better work-life balance
- The company's focus on meaningful impact and international exposure provides opportunities for professional growth and development
ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on the company's international expansion and grow professionally in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Fully Remote, with no physical office
Office Location(s): Not applicable (fully remote)
Geographic Context:
- India is the second most populous country in the world, with a diverse range of cultures, languages, and time zones
- The remote work arrangement allows for flexibility and the ability to work from anywhere within India
- The company's international focus provides opportunities to collaborate with teams from around the world
Work Schedule: Flexible, with the ability to structure hours to match productivity and lifestyle
ASSUMPTION: The fully remote work arrangement and flexible schedule provide a high degree of flexibility and work-life balance. However, the candidate should be comfortable working independently and managing their time effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative challenge or test project
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Creativity and strategic thinking
- Understanding of the digital ad landscape
- Ability to adapt creative approach based on audience and platform
- Portfolio and past work samples
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your creative strategy skills and experience in digital advertising
- Include a portfolio or work samples that demonstrate your ability to create engaging and effective ads
- Be prepared to discuss your creative process and how you approach different audiences and platforms
- Research the company and its international expansion plans to show your enthusiasm and alignment with its mission
ATS Keywords: Creative Strategy, Digital Advertising, Video Content Creation, Social Media Marketing, Audience Targeting, Script Writing, Collaboration, Performance Optimization
ASSUMPTION: The application process for this role will focus on assessing the candidate's creative strategy skills, understanding of the digital ad landscape, and ability to adapt their creative approach based on audience and platform. The interview process will likely involve a creative challenge or test project to evaluate the candidate's practical skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- Social media platforms (Facebook, Instagram, TikTok, YouTube)
- Ad management platforms (Facebook Ads, Google Ads)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The candidate should be comfortable using industry-standard creative tools and platforms, as well as project management tools to collaborate with the team and track progress.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Independent and self-motivated
- Adaptable and flexible
- Collaborative and team-oriented
- Results-driven and focused on performance
Self-Assessment Questions:
- Do you thrive in a remote, independent work environment?
- Are you comfortable adapting your creative approach based on audience and platform?
- Do you have a strong portfolio showcasing your creative strategy skills and experience in digital advertising?
- Are you passionate about helping a company expand internationally and make a meaningful impact?
ASSUMPTION: The ideal candidate for this role will be highly creative, adaptable, and comfortable working independently in a remote environment. They should also be passionate about the company's mission and eager to make a meaningful impact on its international expansion.
⚠️ Potential Challenges
- Managing time zones and coordinating with international teams
- Adapting creative approach to different audiences and platforms
- Balancing creativity and performance optimization
- Working independently and managing time effectively in a remote environment
ASSUMPTION: The fully remote work arrangement and international focus of the role present unique challenges that the candidate should be prepared to navigate. Strong communication, collaboration, and time management skills will be essential for success in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on creative strategy for video and social campaigns
- The international focus of the role provides unique opportunities for growth and exposure to global markets
- As a small company, Upplevelse.com offers a more intimate work environment with closer collaboration and faster decision-making
ASSUMPTION: This role offers a unique blend of creative strategy, digital advertising, and international expansion, making it distinct from other marketing and advertising positions. The small company size provides a more intimate work environment with closer collaboration and faster decision-making.
📝 Sample Projects
- Developing a creative strategy for a video campaign targeting young adults in India
- Crafting scripts for social media ads that blend seamlessly into users' feeds
- Adapting a successful Swedish campaign for the Indian market, considering cultural differences and audience preferences
ASSUMPTION: The candidate should be prepared to discuss their approach to creative strategy, scriptwriting, and audience adaptation, using relevant examples from their portfolio or past work samples.
❓ Key Questions to Ask During Interview
- How does the company plan to expand its international presence, and how will this role contribute to that growth?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and collaboration, and how does it ensure effective communication and teamwork?
- How does the company foster a culture of creativity and innovation, and how does this role contribute to that culture?
ASSUMPTION: The interview process will provide an opportunity for the candidate to learn more about the company's international expansion plans, performance metrics, professional development opportunities, and remote work culture. Asking thoughtful questions will demonstrate the candidate's interest in the role and alignment with the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative strategy skills and experience in digital advertising
- Prepare a portfolio or work samples that demonstrate your ability to create engaging and effective ads
- Research the company and its international expansion plans to show your enthusiasm and alignment with its mission
- Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
