📌 Core Information
🔹 Job Title: Creative Strategist, Japan
🔹 Company: Eucalyptus
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Tokyo, Japan)
🚀 Job Overview
Key aspects of this role include:
- Developing creative content for digital channels to grow the Juniper brand in Japan
- Collaborating with cross-functional teams to ensure creative assets align with best practices
- Driving A/B testing and creative iteration to optimize performance
- Monitoring ad performance and providing actionable insights to guide future creative
ASSUMPTION: This role requires a strong understanding of the Japanese market and cultural nuances to create effective marketing campaigns.
📋 Key Responsibilities
✅ Leveraging performance data, market trends, and competitor insights to create compelling content across digital channels
✅ Leading the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practices
✅ Driving A/B testing and creative iteration to ensure a continuous learning approach
✅ Regularly monitoring ad performance and providing actionable insights to guide future creative
✅ Collaborating with content creators, designers, and video editors to produce high-quality work that grows the brand
ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-7 years of experience in copywriting or similar roles, with in-house experience as a bonus
Required Skills:
- Proven track record in performance creative, producing successful ads and UGC
- Strong direct-response copywriting skills
- Video editing knowledge (Premiere Pro, Capcut) is a plus
Preferred Skills:
- Experience working in healthcare, subscriptions, or other high-consideration, regulated, or trust-based consumer markets
ASSUMPTION: Proficiency in the Japanese language is required for this role, as the Creative Strategist will be working on marketing campaigns targeting the Japanese market.
💰 Compensation & Benefits
Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for similar roles in Tokyo)
Benefits:
- Employee Options Program
- Personal Development Budget
- Paid Vacation (15 days)
- Paid Sick Leaves (5 days)
Working Hours: Full-time (40 hours/week), with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Tokyo. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Healthcare
Company Size: 201-500 employees
Founded: 2019
Company Description:
- Eucalyptus is a digital healthcare company that runs trusted clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause)
- The company's mission is to bring high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology
- Eucalyptus has facilitated over one million consultations across Australia, the UK, and Germany since 2019
Company Specialties:
- Telehealth platform development
- Digital healthcare clinics
- Patient-centered care
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a fast-growing company with a strong focus on innovation and patient care. Applicants should be comfortable working in a dynamic, fast-paced environment.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports to the General Manager of Japan, Justin Teo
Work Arrangement: On-site (Tokyo, Japan) with occasional remote work as needed
Growth Opportunities:
- Potential to grow into a regional role covering multiple markets as the business expands
- Opportunities for professional development and career advancement within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, as Eucalyptus continues to expand its presence in the Japanese market and beyond.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with regular social events and activities
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a bustling metropolis with a rich cultural heritage and vibrant nightlife
- The office is located in a convenient area with easy access to public transportation
- Tokyo offers a high quality of life with excellent dining, shopping, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (JST) with a one-hour lunch break
ASSUMPTION: The work environment at Eucalyptus is fast-paced and collaborative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Creative challenge or case study presentation
- Final interview with the company's co-founders
Key Assessment Areas:
- Cultural fit and alignment with Eucalyptus' values
- Creative portfolio and writing samples
- Problem-solving skills and strategic thinking
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or examples of your creative work, showcasing your ability to create engaging content for digital channels
- Be prepared to discuss your approach to A/B testing and creative iteration during the interview process
ATS Keywords: Performance creative, digital marketing, copywriting, A/B testing, creative strategy, Japan market, Japanese language
ASSUMPTION: The interview process at Eucalyptus is designed to assess the candidate's fit for the role and the company's culture, as well as their ability to create effective marketing campaigns for the Japanese market.
🛠️ Tools & Technologies
- Adobe Premiere Pro
- Capcut
- Google Analytics
- Social media platforms (Meta, YouTube, TikTok)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be a quick learner and able to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and inclusive
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your creative decisions?
- Do you have experience working in a multicultural team and adapting your communication style to different audiences?
ASSUMPTION: Eucalyptus values candidates who are a strong cultural fit and align with the company's mission and values. Applicants should be prepared to discuss their fit for the company's culture during the interview process.
⚠️ Potential Challenges
- The role may require occasional work outside of regular business hours to meet project deadlines
- The Japanese market can be highly competitive, and the role may require significant creative iteration to achieve optimal performance
- The role may require travel to other Eucalyptus offices in Australia, the UK, or Germany as needed
- The role may require working with remote team members across different time zones
ASSUMPTION: These challenges are inherent to the role and the industry, and the ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Japanese market and requires a strong understanding of Japanese culture and language
- Unlike similar roles in other markets, this role may require occasional travel to other Eucalyptus offices and working with remote team members
- This role offers significant growth potential as Eucalyptus continues to expand its presence in the Japanese market and beyond
ASSUMPTION: Applicants should be aware that this role is unique in its focus on the Japanese market and may require additional responsibilities and challenges compared to similar roles in other markets.
📝 Sample Projects
- Developing a social media campaign to promote Juniper's weight loss program in Japan, targeting a specific demographic
- Creating a series of engaging video ads to drive app installs and user acquisition for Juniper Japan
- Designing a creative strategy to optimize Juniper Japan's search engine marketing (SEM) campaigns, focusing on improving click-through rates and conversion rates
ASSUMPTION: These sample projects are intended to illustrate the types of creative challenges the Creative Strategist may face in this role. Actual projects may vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does Eucalyptus approach localization and cultural adaptation for its marketing campaigns in Japan?
- What is the typical creative review process, and how does the team provide and incorporate feedback?
- How does Eucalyptus measure the success of its marketing campaigns, and how does the Creative Strategist contribute to this process?
- What opportunities are there for professional development and growth within the company, particularly for someone in this role?
- How does Eucalyptus support its employees in maintaining a healthy work-life balance, particularly in a fast-paced, dynamic work environment?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the work environment. Applicants should feel free to ask additional questions during the interview process to gain a deeper understanding of the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your creative work, showcasing your ability to create engaging content for digital channels
- Be prepared to discuss your approach to A/B testing and creative iteration during the interview process
- Follow up with the hiring manager, Justin Teo, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
