Creative Strategist, Japan and Korea

📌 Core Information

🔹 Job Title: Creative Strategist, Japan and Korea

🔹 Company: Meta

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Harnessing AI to transform marketing strategies
• Building Instagram creative campaigns and scaled solutions
• Collaborating with cross-functional teams to design marketing strategies
• Analyzing data and insights to inform creative decisions
• Working hands-on to bring ideas to life and manage projects

ASSUMPTION: This role requires a strong blend of creativity, strategic thinking, and data analysis skills. The ideal candidate will be comfortable working with AI tools and have experience in creator marketing and short-form video.

📋 Key Responsibilities

✅ Build Instagram creative campaigns and scaled solutions that inspire, influence, and drive client action in Japan and Korea as an Instagram-led market

✅ Build crucial relationships and influence with client teams across sales, creative, and agency to position Meta for success with large-scale companies

✅ Collaborate with cross-functional teams to design marketing strategies that work together with human and AI and execute high-profile campaigns that showcase the power of Reels, Creators, and Performance to drive full-funnel campaign through brand awareness and conversion

✅ Analyze data and insights to inform creative decisions and optimize campaign performance, with a focus on creator marketing, short-form video, and catalog-driven commerce

✅ Continuously work to invent new ways to harness creativity for business growth whilst driving value for people and communities

✅ Learn quickly, decode, and deploy emerging experiences at the speed of Meta technology

✅ Work hands-on to bring ideas to life, manage projects, this is a position for builders

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven optimization. It requires strong project management skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 3+ years in Creative experience in brand and performance marketing/advertising: gained from working at creative agencies, in-house creative teams, or non-traditional content creators

Required Skills:

• Experience in creator marketing and vertical short-form video across multiple categories (from eCommerce, to CPG and App & Gaming)
• Experience in creative ideas for paid social media: portfolio of social media campaigns required
• Strategic storytelling and communications skills
• Hands-on experience building persuasive presentations, mockups, and videos
• Interest and experience working with AI tools and new technologies
• Fluent Japanese and business level English
• Data fluency – you are happy getting your hands dirty with data dashboards
• Understanding of measurement and willingness to learn new tools

Preferred Skills:

• Korean language (nice to have but not required)

ASSUMPTION: The required qualifications reflect the need for a creative problem solver with a strong background in marketing and a solid understanding of AI tools and data analysis.

💰 Compensation & Benefits

Salary Range: ¥7,000,000 - ¥10,000,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee stock purchase plan
• On-site cafeteria and fitness center

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for a Creative Strategist role in Japan. Benefits are typical for a company of Meta's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and AI. The company is a leader in its field and has a significant impact on global communication and commerce.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth. As a large organization, Meta offers structured career paths and extensive resources for professional development.

Founded: Meta was founded in 2004, with its headquarters in Menlo Park, California. The company has since grown to include offices worldwide, including a significant presence in Asia.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's size, industry, and mission provide a unique opportunity for applicants to work on cutting-edge technology and have a significant impact on global communication and commerce.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Creative Strategist will report to the Creative Shop APAC team and collaborate with cross-functional teams across the organization.

Work Arrangement: This is an on-site position based in the Meta Japan Tokyo office, with the opportunity to support both the Japan and Korea markets. The role may also involve cross-border collaborations with other markets.

Growth Opportunities:

• Progression to senior roles within the Creative Shop team or other marketing functions
• Expansion into new markets or product areas within Meta
• Development of specialized skills in AI or other emerging technologies

ASSUMPTION: The role offers significant growth opportunities, both within the Creative Shop team and across the broader organization. Applicants should be prepared to take on increasing responsibilities and adapt to new challenges as the company and their career evolve.

🌍 Location & Work Environment

Office Type: The Meta Japan office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is the capital and largest city of Japan, with a population of over 13 million people.
• The city is a major hub for technology, finance, and culture in the Asia-Pacific region.
• Tokyo offers a high standard of living, with excellent public transportation, dining, and entertainment options.

Work Schedule: The work schedule is full-time, with flexible work arrangements available. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The office environment is designed to support collaboration and creativity, with access to state-of-the-art technology and resources. Applicants should be comfortable working in a dynamic, fast-paced environment and be prepared to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Creativity and strategic thinking
• Data analysis and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight your portfolio of social media campaigns and any experience working with AI tools
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and creativity

ATS Keywords: AI, marketing strategy, Instagram, creator marketing, short-form video, data analysis, campaign optimization, project management, cross-functional collaboration

ASSUMPTION: The application process is designed to assess the candidate's creativity, strategic thinking, and cultural fit. Applicants should be prepared to provide specific examples of their work and experiences that demonstrate these skills.

🛠️ Tools & Technologies

• AI tools (e.g., Large Language Models, Meta AI)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Presentation software (e.g., PowerPoint, Keynote)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in AI tools and data analysis software. Applicants should have experience working with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Move fast and break things
• Focus on impact
• Be bold
• Be open
• Build social value

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Innovative and experimental

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you have a track record of driving impact and innovation in your previous roles?

ASSUMPTION: Meta's culture values innovation, collaboration, and data-driven decision-making. Applicants should be comfortable working in a fast-paced, dynamic environment and be able to demonstrate their ability to drive impact and innovation.

⚠️ Potential Challenges

• Managing complex issues and multiple stakeholders in a fast-paced environment
• Keeping up with the latest AI tools and technologies
• Balancing the need for creativity and innovation with the need for data-driven decision-making
• Working effectively with cross-functional teams across different time zones

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and the ability to balance multiple priorities and stakeholders.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI and data analysis
• Applicants should have experience working with AI tools and be comfortable using data to inform their creative decisions
• This role offers the opportunity to work on high-profile campaigns for some of the world's most exciting brands and to develop strategies that drive engagement, build brand awareness, and ultimately, drive business results

ASSUMPTION: The role is unique in its focus on AI and data-driven marketing strategies. Applicants should be prepared to demonstrate their experience working with AI tools and their ability to use data to inform their creative decisions.

📝 Sample Projects

• Developing a social media campaign for a major brand launch using AI-generated content and data-driven insights
• Collaborating with cross-functional teams to create a marketing strategy that leverages both human and AI capabilities to drive business results
• Analyzing campaign performance data to optimize creative content and maximize engagement

ASSUMPTION: The role involves a wide range of projects, from creative campaign development to data analysis and optimization. Applicants should be prepared to demonstrate their experience working on similar projects and their ability to adapt to new challenges and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does the company support the use of AI and data-driven decision-making in marketing strategies?
• What opportunities are there for growth and advancement within the Creative Shop team or the broader organization?
• How does the company approach work-life balance and employee well-being?
• What is the company's long-term vision for the role and the Creative Shop team?

ASSUMPTION: The interview is an opportunity to assess the company's culture, values, and long-term vision. Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio of your social media campaigns and any experience working with AI tools
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.