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Creative Strategist, Marketing

Church & Dwight Co., Inc.
Full-time
On-site
Ewing, New Jersey, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Strategist, Marketing

πŸ”Ή Company: Church & Dwight Co., Inc.

πŸ”Ή Location: Ewing, New Jersey, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-16

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing brand identity and guidelines for The Accelerator Group (TAG) brands
  • Leading innovative creative concepts for storytelling and product differentiation
  • Ensuring consistency and excellence across all consumer touchpoints
  • Collaborating with cross-functional teams to bring brand stories to life
  • Driving opportunities through storytelling, consumer insights, and creative ideas

ASSUMPTION: This role requires a strategic and creative thinker with a strong background in brand development and storytelling to drive brand success for TAG brands.

πŸ“‹ Key Responsibilities

βœ… Serve as strategic creative partner to the General Manager of TAG to develop brand identity, experience, and guidelines

βœ… Lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity

βœ… Have end-to-end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints

βœ… Partner with social, eCommerce, digital strategy, and broader creative teams to bring brand stories to life in an emotive way that touches consumers' hearts and minds

βœ… Work in conjunction with the General Manager on branding, storytelling, and creative execution to ensure new brand positioning is executed throughout all consumer touchpoints

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration with various teams to bring brands to life and drive consumer engagement.

🎯 Required Qualifications

Education: Bachelor's Degree in Business, Marketing, or a related field

Experience: 10+ years of experience in senior creative leadership roles for storytelling and performance, preferably with consumer product goods companies

Required Skills:

  • Conceptual thinking and problem-solving
  • Innovation and continuous improvement
  • Excellent communication and presentation skills
  • Ability to take big swings and be willing to fail in pursuit of extraordinary ideas
  • Willingness to jump in and get hands-on with creative work as needed
  • Understanding of emerging marketing trends and GenAI innovations
  • Previous experience leading and managing a team
  • Excellent judgment and decision-making skills
  • Entrepreneurial spirit and cultural awareness

Preferred Skills:

  • UX experience

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative work and a proven track record of driving brand success through innovative storytelling and creative execution.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $180,000 USD per year

Benefits:

  • Medical, dental, vision, and basic life insurance
  • Paid vacation and sick time
  • Paid parental leave
  • Paid holidays and floating holidays
  • 401k retirement plan with company match and profit-sharing
  • Discounted employee stock purchase plan

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on market research and internal equity. Actual compensation may vary based on factors such as job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Church & Dwight is a world leader in household and personal care products, operating in the manufacturing industry

Company Size: 5,001-10,000 employees

Founded: 1846

Company Description:

  • Church & Dwight is a consumer products manufacturing company with a portfolio of well-known brands
  • The company is committed to providing quality, affordable consumer products and fostering a culture of ambition and impact
  • Church & Dwight operates globally and is listed on the S&P 500

Company Specialties:

  • Consumer Products Manufacturing
  • Specialty Products Manufacturing

Company Website: http://www.churchdwight.com

ASSUMPTION: Church & Dwight offers a dynamic work environment with opportunities for high aptitude individuals to innovate and make a tangible impact on the business.

πŸ“Š Role Analysis

Career Level: Senior-level role with strategic and creative responsibilities

Reporting Structure: Reports directly to the General Manager of The Accelerator Group (TAG)

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

  • Potential to make a significant impact on the success of TAG brands
  • Opportunities to collaborate with cross-functional teams and external partners
  • Possibility to grow within the organization as the company continues to expand

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and drive brand success through innovative storytelling and creative execution.

🌍 Location & Work Environment

Office Type: Corporate office with hybrid work arrangements

Office Location(s): Princeton South Corporate Center, 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, US

Geographic Context:

  • Ewing, New Jersey, is located in the central part of the state, approximately 15 miles northeast of Trenton
  • The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
  • New Jersey is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangements

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with cross-functional team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Creativity and strategic thinking
  • Communication and presentation skills
  • Portfolio and work samples
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare a portfolio showcasing your creative work and brand success stories
  • Research Church & Dwight's company culture and values to demonstrate your fit

ATS Keywords: Creative Strategist, Marketing, Brand Identity, Storytelling, Product Differentiation, Consumer Touchpoints, Cross-Functional Teams, Innovative Concepts, Brand Success

ASSUMPTION: The application process for this role is designed to assess candidates' creative and strategic thinking, as well as their ability to work collaboratively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Design and prototyping tools (e.g., Sketch, Figma, InVision)

ASSUMPTION: Proficiency in industry-standard design and project management tools is expected for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Ambition
  • Impact
  • Courage

Work Style:

  • Collaborative and team-oriented
  • Open-minded and low-ego environment
  • Focus on new ways of doing things

Self-Assessment Questions:

  • Do you have a proven track record of driving brand success through innovative storytelling and creative execution?
  • Are you comfortable working in a collaborative and cross-functional team environment?
  • Do you have the courage to take big swings and be willing to fail in pursuit of extraordinary ideas?

ASSUMPTION: Candidates who align with Church & Dwight's values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Balancing on-site collaboration and remote work effectively
  • Adapting to a dynamic and fast-paced work environment
  • Navigating a large organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on creative strategy and brand identity
  • This role requires a unique blend of strategic thinking, creativity, and collaboration with cross-functional teams
  • Career progression may involve moving into leadership roles within the creative or marketing departments

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and creative strategy, driving brand success through innovative storytelling and creative execution.

πŸ“ Sample Projects

  • Developing a comprehensive brand identity and guidelines for a new product launch
  • Creating a series of emotive and engaging social media campaigns to drive consumer engagement
  • Designing and executing a cross-channel marketing campaign to promote a brand refresh

ASSUMPTION: These sample projects demonstrate the range of creative and strategic responsibilities required for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within The Accelerator Group (TAG)?
  • How does Church & Dwight support the professional development and growth of its creative team members?
  • What are the most significant challenges facing the brands within The Accelerator Group (TAG), and how can this role address them?
  • How does Church & Dwight foster a culture of innovation and continuous improvement?
  • What are the key performance indicators (KPIs) for success in this role, and how will they be measured?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare a portfolio showcasing your creative work and brand success stories
  • Research Church & Dwight's company culture and values to demonstrate your fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.