Creative Strategist, Paid Social

📌 Core Information

🔹 Job Title: Creative Strategist, Paid Social

🔹 Company: Berry Street

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving audience growth through innovative creative strategies across paid social media channels
• Collaborating cross-functionally to produce high-performing marketing assets
• Managing the end-to-end creative process and leveraging performance data to optimize campaigns
• Supporting creative needs across lifecycle and retention marketing

ASSUMPTION: This role requires a balance of strategic thinking and fast-paced execution, with a strong focus on performance-driven marketing.

📋 Key Responsibilities

✅ Drive creative strategy across key paid growth channels, including Meta, TikTok, YouTube, Pinterest, and others

✅ Play a central role in the end-to-end creative process, from brainstorming to production and post-launch feedback cycles

✅ Collaborate closely with agencies, content creators, and freelance talent to produce UGC-style video, static, and animated assets

✅ Leverage performance data to guide creative iterations, develop test plans, and inform marketing calendar planning

✅ Translate insights into clear, actionable feedback for designers, editors, and copywriters

✅ Identify emerging trends, formats, and hooks across platforms and the broader creator economy to inspire new concepts

✅ Ensure consistency with brand voice and messaging while continuously pushing for innovation in ad creatives and storytelling

✅ Support creative needs across lifecycle and retention marketing, contributing to performance across the full funnel

ASSUMPTION: This role requires strong communication skills, creative collaboration, and a hands-on learning approach to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3-5 years of relevant experience in creative strategy roles within a performance-driven marketing team

Required Skills:

• Proven success in creative strategy roles within a performance-driven marketing team
• Analytical mindset with demonstrated ability to use performance data to inform creative decisions
• Strong understanding of paid media platforms (e.g., Meta, Google, TikTok, Pinterest) and their creative formats and best practices
• Excellent communication skills to present creative concepts and performance insights to stakeholders
• Creative collaboration experience working with agencies, designers, copywriters, and other creative partners
• Hands-on learning approach, willingness to dive in, test ideas quickly, and iterate based on what’s working
• Balance of strategy and speed, comfort switching between high-level strategy and fast-paced execution
• Team-first mentality with a positive, solutions-oriented approach

Preferred Skills:

• Experience in Digital Health or a related industry
• Fluency in Spanish or another language

ASSUMPTION: Candidates with experience in digital health or a related industry may have a competitive advantage for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for the New York area)

Benefits:

• Comprehensive health insurance plans, including dental and vision
• Unlimited PTO
• 401k with match
• Citibike membership
• Unlimited dietitian care
• Continuous learning opportunities
• Competitive salary

Working Hours: Full-time, 9:00 AM - 5:00 PM, Monday - Friday (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Berry Street operates in the Software Development industry, focusing on digital health and nutrition therapy.

Company Size: Berry Street is a small company with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: Berry Street was founded in 2023, making it a relatively new and rapidly growing startup.

Company Description:

• Berry Street is a business-in-a-box platform enabling registered dietitians to start and scale private practices that accept health insurance.
• The company provides all the software needed to run a thriving practice, along with administrative services like insurance contracting, eligibility verification, customer support, claims billing, and patient acquisition.
• Berry Street is on a mission to fundamentally heal America’s relationship with food by empowering registered dietitians and ensuring that anyone can access nutrition therapy.

Company Specialties:

• Digital health
• Telehealth
• Nutrition
• Dietitians

Company Website: https://www.berrystreet.com/

ASSUMPTION: Berry Street's focus on digital health and nutrition therapy positions it well for growth and impact within the healthcare landscape.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in creative strategy within a performance-driven marketing team.

Reporting Structure: The Creative Strategist will report directly to the Marketing Manager and collaborate closely with various teams, including Marketing, Content, and Product.

Work Arrangement: This role is on-site, with the opportunity for remote work and flexible hours.

Growth Opportunities:

• As Berry Street continues to grow, there will be opportunities for the Creative Strategist to take on more responsibilities and advance their career within the marketing team.
• The company offers continuous learning opportunities, allowing employees to develop new skills and expand their expertise.

ASSUMPTION: Berry Street's rapid growth and focus on innovation create ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Berry Street's office is spacious and light-drenched, located in Madison Square Park, New York.

Office Location(s): 19 W 24th St, New York, NY 10010, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
• The city is well-connected by public transportation, making it easy to commute to work.
• New York is a major hub for the tech and healthcare industries, providing ample networking opportunities.

Work Schedule: The Creative Strategist will work a standard full-time schedule, with the opportunity for remote work and flexible hours.

ASSUMPTION: Berry Street's central location in New York City offers employees easy access to various amenities and professional networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site interview with the Marketing Manager and other team members
• Creative challenge or case study presentation
• Final interview with the Founder or another executive team member

Key Assessment Areas:

• Candidates' understanding of Berry Street's mission and values
• Candidates' creative problem-solving skills and ability to think strategically
• Candidates' communication and collaboration skills
• Candidates' familiarity with paid media platforms and performance data analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Berry Street's mission and how your skills and experience align with the company's goals.
• Prepare a portfolio or case study showcasing your creative strategy and execution skills, focusing on performance-driven marketing campaigns.
• Be ready to discuss your approach to creative collaboration and your ability to work effectively with various teams and stakeholders.

ATS Keywords: Creative Strategy, Paid Social, Performance Marketing, Digital Health, Marketing, Brand Consistency, Creative Collaboration, Data-Driven Decision Making, Full-Funnel Marketing

ASSUMPTION: Berry Street's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a strong emphasis on performance-driven marketing skills.

🛠️ Tools & Technologies

• Paid media platforms: Meta, TikTok, YouTube, Pinterest, etc.
• Creative tools: Adobe Creative Suite, Canva, etc.
• Project management tools: Asana, Trello, etc.
• Analytics tools: Google Analytics, Facebook Insights, etc.

ASSUMPTION: The Creative Strategist will be expected to be proficient in using various paid media platforms, creative tools, and analytics software to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Berry Street prioritizes the needs and well-being of its patients above all else.
• Innovative: The company encourages creativity, experimentation, and continuous learning.
• Collaborative: Berry Street fosters a culture of teamwork and cross-functional collaboration.

Work Style:

• Data-driven: Berry Street makes decisions based on performance data and analytics.
• Fast-paced: The company operates in a dynamic and rapidly changing environment, requiring employees to be adaptable and responsive.
• Creative: Berry Street values innovation and encourages employees to think outside the box.

Self-Assessment Questions:

• Do you share Berry Street's commitment to improving patients' lives through innovative nutrition therapy solutions?
• Are you comfortable working in a fast-paced, collaborative environment and making data-driven decisions?
• Do you have a creative mindset and the ability to think strategically about marketing campaigns?

ASSUMPTION: Berry Street's company culture emphasizes patient-centricity, innovation, and collaboration, with a strong focus on data-driven decision making and creativity.

⚠️ Potential Challenges

• The Creative Strategist may face challenges in keeping up with the fast-paced growth and evolution of paid media platforms and trends.
• Candidates may need to adapt to Berry Street's dynamic and rapidly changing work environment.
• The role may require occasional weekend or evening work to meet project deadlines or support campaign launches.
• Candidates may need to commute to Berry Street's office in New York City, which can be challenging due to traffic and public transportation.

ASSUMPTION: Berry Street's fast-paced growth and dynamic work environment may present challenges, but also opportunities for professional development and career advancement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Creative Strategist position at Berry Street focuses heavily on performance-driven marketing and data-informed decision making.
• Berry Street's focus on digital health and nutrition therapy sets it apart from other companies in the software development industry.
• As a small, rapidly growing startup, Berry Street offers ample opportunities for career growth and professional development.

ASSUMPTION: Berry Street's unique focus on digital health and performance-driven marketing creates a distinct opportunity for the right candidate to make a significant impact on the company's growth and success.

📝 Sample Projects

• Developing a creative strategy for a new patient acquisition campaign on TikTok, leveraging user-generated content and trends to drive engagement and conversions.
• Optimizing ad creatives and targeting for an existing Facebook campaign to improve return on ad spend (ROAS) and reduce cost per acquisition (CPA).
• Collaborating with the content team to create a series of animated videos showcasing Berry Street's unique value proposition and driving organic traffic to the company's website.

ASSUMPTION: The Creative Strategist will have the opportunity to work on a diverse range of projects, from paid media campaigns to organic content marketing initiatives, to drive growth and engagement across various channels.

❓ Key Questions to Ask During Interview

• How does Berry Street measure the success of its creative strategies and marketing campaigns?
• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does Berry Street support the professional development and growth of its employees, particularly within the marketing team?
• What are the most significant challenges facing Berry Street's marketing efforts, and how can this role help address them?
• How does Berry Street approach work-life balance, and what resources are available to support employees' well-being and productivity?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Berry Street's company culture and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Berry Street's mission and values.
• Prepare a portfolio or case study showcasing your creative strategy and execution skills, focusing on performance-driven marketing campaigns.
• Be ready to discuss your approach to creative collaboration and your ability to work effectively with various teams and stakeholders during your interviews.
• Follow up with Berry Street one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.