📌 Core Information
🔹 Job Title: Creative Strategist & Producer – UGC Performance Content
🔹 Company: Brand Knew
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (on-site and remote work options)
🚀 Job Overview
Key aspects of this role include:
- Developing thumb-stopping ad concepts that balance brand voice with performance hooks
- Identifying, guiding, and collaborating with influencers and content creators
- Working closely with production and design teams to bring high-volume creative to life
- Evolving creative frameworks to ensure high-volume output while working within compliance guidelines
ASSUMPTION: This role requires a strong understanding of digital content trends, creator culture, and performance marketing. Experience in real money gaming, social casino, or mobile gaming apps is highly preferred.
📋 Key Responsibilities
✅ Concept and pitch ad ideas tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
✅ Own and evolve creative frameworks across dozens of weekly assets while adhering to compliance guidelines
✅ Collaborate with the paid media team to understand performance data and iterate based on trends
✅ Work closely with video production teams and visual artists to turn concepts into reality quickly and efficiently
✅ Lead brainstorms, build creative decks, and present ideas internally and to clients
✅ Identify, vet, and brief influencers and creators aligned with client goals and brand tone
✅ Set up recurring media days to capture content with creators or customers to produce compelling ad creative
ASSUMPTION: This role requires strong communication, collaboration, and creative skills. Candidates should be data-aware and understand how creative performance influences strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years in a creative role focused on social or performance marketing
Required Skills:
- Proven track record of collaborating with influencers/creators and developing UGC-style ads
- Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
- Experience shipping a high volume of assets weekly without sacrificing originality or quality
- Strong communication and collaboration skills
- Excellent creative instincts and visual storytelling chops
- Data-aware, not data-paralyzed—understands how creative performance influences strategy
Preferred Skills:
- Experience in real money gaming, social casino, or other regulated industries
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $72,000 - $80,000 per year (commensurate with experience)
Benefits:
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative, and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options
- Longterm disability insurance
- Health care offering, including dental and vision
- 401k at the 1-year mark
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Brand Knew operates in the technology, information, and internet industry, focusing on creative services, product development, brand development, social marketing, and paid media.
Company Size: Brand Knew is a small company with 11-50 employees, allowing for close collaboration and growth opportunities.
Founded: Brand Knew was founded in 2009 and has since grown to work with various media companies, causes, and consumer brands.
Company Description:
- Brand Knew is a creative collective and strategic advisory that partners with clients to achieve meaningful audience and growth.
- The company specializes in developing creative strategies, producing high-volume content, and collaborating with influencers and content creators.
- Brand Knew focuses on regulated verticals such as real money gaming and social casino, requiring a strong understanding of compliance guidelines.
Company Specialties:
- Product Development
- Brand Development
- Social Marketing
- Paid Media
Company Website: http://www.brand-knew.com
ASSUMPTION: Brand Knew's small size and focus on creativity and collaboration make it an attractive option for candidates seeking growth opportunities and a fun work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-level candidates with 2-5 years of experience in creative roles focused on social or performance marketing.
Reporting Structure: The Creative Strategist & Producer will report directly to the Creative Director and collaborate closely with various teams, including paid media, video production, and design.
Work Arrangement: This role offers a hybrid work arrangement, combining on-site and remote work options.
Growth Opportunities:
- Brand Knew offers significant opportunities for growth within the company.
- The role's focus on high-volume content creation and collaboration with various teams allows for continuous learning and skill development.
- Working with an incredible slate of clients provides exposure to diverse projects and industries.
ASSUMPTION: This role offers excellent growth potential for candidates looking to advance their careers in creative strategy and production.
🌍 Location & Work Environment
Office Type: Brand Knew's office is located in Los Angeles, California, offering a creative and collaborative work environment.
Office Location(s): 90025, US
Geographic Context:
- Los Angeles is known for its vibrant entertainment industry and diverse cultural scene.
- The city offers numerous networking opportunities and access to industry events.
- Los Angeles has a Mediterranean climate, with mild, wet winters and hot, dry summers.
Work Schedule: The work schedule is full-time (40 hours per week) with flexible hybrid work arrangements, allowing for a balance between on-site collaboration and remote work.
ASSUMPTION: Los Angeles offers a dynamic and engaging environment for professionals in the creative industry, with numerous opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Creative challenge or test
- In-person or video interview with the Creative Director and other team members
- Final interview with the CEO
Key Assessment Areas:
- Creativity and originality in ad concept development
- Understanding of digital content trends and platform nuances
- Collaboration and communication skills
- Ability to work within compliance guidelines for regulated verticals
- Data-awareness and understanding of creative performance
Application Tips:
- Tailor your resume and cover letter to highlight your experience in creative roles focused on social or performance marketing.
- Include examples of your work that demonstrate your ability to develop thumb-stopping ad concepts and collaborate with influencers/creators.
- Showcase your understanding of digital content trends and platform nuances in your application materials.
- Prepare for creative challenges or tests during the interview process by brushing up on your knowledge of current trends and best practices in performance marketing.
ATS Keywords: Creative Strategy, Performance Marketing, Influencer Collaboration, Content Creation, Visual Storytelling, Data Analysis, Social Media Trends, Ad Concept Development
ASSUMPTION: Brand Knew's interview process is designed to assess candidates' creative skills, industry knowledge, and cultural fit. Applicants should be prepared to showcase their portfolios and discuss their creative processes in detail.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social media platforms (Instagram, TikTok, YouTube)
- Project management tools (Asana, Trello, or similar)
- Communication and collaboration tools (Slack, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard in the creative industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Growth
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Data-driven and strategic
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working with influencers and content creators to develop high-volume content?
- Do you have a strong understanding of digital content trends and platform nuances?
ASSUMPTION: Brand Knew values creativity, collaboration, and growth, seeking candidates who align with these values and can contribute to the company's dynamic work environment.
⚠️ Potential Challenges
- Managing high-volume content creation while maintaining originality and quality
- Working within compliance guidelines for regulated verticals such as real money gaming and social casino
- Keeping up with the fast-paced and ever-changing digital content landscape
- Balancing on-site collaboration and remote work in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome by strong organizational skills, a deep understanding of digital content trends, and effective collaboration with team members.
📈 Similar Roles Comparison
- This role differs from other creative strategy positions in its focus on user-generated content (UGC) and high-volume output for performance marketing campaigns.
- Brand Knew's focus on regulated verticals such as real money gaming and social casino sets it apart from other creative agencies.
- Candidates can expect a steep learning curve in this role, with ample opportunities for growth and skill development.
ASSUMPTION: This role offers unique challenges and opportunities for candidates seeking to advance their careers in creative strategy and production within the performance marketing industry.
📝 Sample Projects
- Developing a thumb-stopping ad concept for a real money gaming client, tailored to the TikTok platform
- Identifying and briefing influencers and content creators to produce UGC-style ads for a social casino campaign
- Collaborating with the video production team to turn ad concepts into reality, ensuring high-volume output and adherence to compliance guidelines
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Creative Strategist & Producer role at Brand Knew.
❓ Key Questions to Ask During Interview
- How does Brand Knew support the growth and development of its creative team members?
- What are the most challenging aspects of working on high-volume content creation for performance marketing campaigns?
- How does Brand Knew ensure that its creative content adheres to compliance guidelines for regulated verticals?
- What opportunities are there for collaboration and knowledge-sharing between different teams at Brand Knew?
- How does Brand Knew measure the success of its creative campaigns, and how does this inform the creative process?
ASSUMPTION: These interview questions are designed to provide insight into Brand Knew's company culture, work environment, and creative processes, allowing candidates to assess their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in creative roles focused on social or performance marketing
- Prepare a portfolio showcasing your ability to develop thumb-stopping ad concepts and collaborate with influencers/creators
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
