📌 Core Information
🔹 Job Title: Creative Tech | Digital Analytics - GA4, GTM, Looker Studio
🔹 Company: Devoteam
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: On-site
🔹 Category: 📊 Marketing Analytics & Insights, 📦 Product Marketing
🔹 Date Posted: March 31, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Implementation and maintenance of digital analytics tools, particularly Google Tag Manager (GTM)
- Developing and maintaining tagging strategies for key user interactions and conversions
- Collaborating with cross-functional teams to ensure alignment with business objectives
- Utilizing Looker Studio for data analysis and reporting to optimize marketing efforts
ASSUMPTION: It is assumed that the candidate will work primarily with Google Tag Manager and Looker Studio to integrate data analytics solutions for marketing promotions and user interaction tracking.
📋 Key Responsibilities
✅ Implement and maintain digital analytics tools, especially Google Tag Manager, to ensure accurate data collection.
✅ Develop tagging strategies to track user interactions across multiple digital platforms.
✅ Collaborate with business, development, and marketing teams for tracking implementation.
✅ Analyze data using Looker Studio, generating insights and reports on digital marketing performance.
✅ Identify digital data trends to improve marketing strategies and user experiences.
✅ Work closely with digital marketing teams to define tracking requirements and measure KPIs.
✅ Provide guidance on digital analytics best practices and methodologies.
ASSUMPTION: Responsibilities assume engagement across departments for comprehensive analytics reporting and strategic consultations.
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years in digital analytics with a focus on implementation, analysis, and reporting
Required Skills:
- Proficiency in Google Tag Manager
- Experience with Looker Studio
- Strong understanding of digital marketing concepts
Preferred Skills:
- Certifications in Google Analytics or Google Tag Manager
- Advanced analytical skills for complex data interpretation
ASSUMPTION: Preferred skills suggest an emphasis on certification and proficiency in popular analytics tools, reflecting industry standards.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary and benefits package
- Opportunity to work with a leading digital transformation firm
- Access to continuous professional development
Working Hours: 40 hours per week
ASSUMPTION: Standard working hours and benefits are expected, aligning with industry norms for on-site roles in Portugal.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 10,001+ employees; large-scale operations suggest a significant organizational structure with ample opportunities for growth.
Founded: Not specified
Company Description:
- Devoteam is an AI-driven tech consulting firm specializing in cloud platforms, cyber security, data, and sustainability.
- Guiding businesses through sustainable digital transformations.
- Over 11,000 tech architects spread across EMEA, serving people through technology.
Company Specialties:
- IT Transformation
- Digital Business Transformation
- Risk & Security
Company Website: http://www.devoteam.com
ASSUMPTION: Company information is presumed to be updated and aligning with their commitment to tech innovation and employee growth.
📊 Role Analysis
Career Level: Mid-level professional position with opportunities for advancement through demonstrated expertise.
Reporting Structure: Likely reports to a digital marketing or analytics manager.
Work Arrangement: On-site role based in Lisbon, optimizing collaborations with cross-functional teams.
Growth Opportunities:
- Professional growth through certifications and skill advancements.
- Leadership tracks in digital analytics and consulting.
- Global exposure through Devoteam’s extensive reach and network.
ASSUMPTION: Growth potential is a key element, supported by the company’s large network and commitment to technology.
🌍 Location & Work Environment
Office Type: Modern office equipped with technology to support collaborative work.
Office Location(s): Present in Lisbon, with potential interactions with international colleagues.
Geographic Context:
- Located in a tech hub with access to industry events and networking.
- Cultural vibrancy with a mix of traditional and modern influences.
- Lisbon’s connectivity promotes global business interactions.
Work Schedule: Standard office hours with potential for flexible arrangements based on project needs.
ASSUMPTION: Location insights are centered on Lisbon's position as a thriving European technology center.
💼 Interview & Application Insights
Typical Process:
- Initial application review and shortlisting.
- Phone or video screening interviews.
- In-person interviews focusing on technical and analytical skills.
Key Assessment Areas:
- Proficiency in digital analytics tools.
- Ability to generate actionable marketing insights.
- Collaboration and problem-solving skills.
Application Tips:
- Highlight experience with Google Tag Manager and Looker Studio.
- Demonstrate understanding of digital marketing analytics.
- Prepare to discuss past projects and data-driven results.
ATS Keywords: Digital Analytics, Google Tag Manager, Looker Studio, Data Analysis, SEO, SEM
ASSUMPTION: The application process reflects typical hiring steps for mid-level roles in tech-centric companies.
🛠️ Tools & Technologies
- Google Tag Manager
- Looker Studio
- Google Analytics 4 (GA4)
ASSUMPTION: Tools listed are assumed to be critical for executing job functions effectively, given the focus on analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Commitment to innovation and transformation.
- Emphasis on diversity and inclusivity.
- Focus on sustainable and ethical technology use.
Work Style:
- Collaborative and team-oriented environment.
- Employee-driven culture with room for creativity.
- Structured support for career development.
Self-Assessment Questions:
- How do you handle complex data analysis tasks within tight deadlines?
- Can you give an example of how your insights improved a marketing strategy?
- Describe your experience working across teams to achieve common goals.
ASSUMPTION: Cultural assumptions are based on Devoteam’s expressed commitment to tech development intertwined with human-centric values.
⚠️ Potential Challenges
- Need for continual learning and adaptation to new technologies.
- Handling large volumes of data and deriving actionable insights.
- Coordinating with diverse teams across different geographical locations.
- Balancing client expectations with analytics-driven recommendations.
ASSUMPTION: Challenges are inferred from the dynamic nature of digital analytics roles and the need for high adaptability.
📈 Similar Roles Comparison
- This role offers a broader scope of responsibility compared to standard marketing analyst positions.
- Enhanced focus on integration of tech solutions with marketing insights.
- Opportunity to work at the forefront of digital and cloud transformation services.
ASSUMPTION: Comparisons drawn highlight the unique aspects of digital transformation led by Devoteam in the current market.
📝 Sample Projects
- Implementation of a comprehensive GTM setup for a multinational e-commerce platform.
- Creation of dynamic dashboards using Looker Studio for real-time marketing insights.
- Successful cross-functional collaboration to enhance website tracking and reporting.
ASSUMPTION: Addressed projects reflect typical duties and success stories likely encountered in this role.
❓ Key Questions to Ask During Interview
- What are the primary goals for the digital analytics team over the next year?
- How does Devoteam support continuous learning and development in this role?
- Can you describe a successful project where data analytics made a significant impact?
- What are the key performance indicators for success in this position?
- How frequently does your team interact with clients and stakeholders?
ASSUMPTION: Questions formulated are based on gaining insights into job progression, impact, and organizational focus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company website at this link.
- Prepare a detailed resume highlighting relevant experience and certifications.
- Ensure your LinkedIn profile and other professional networks are updated.
- Gather references who can vouch for your analytical skills and teamwork capabilities.
- Practice interview scenarios focusing on data analytics and marketing strategies.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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