📌 Core Information
🔹 Job Title: Creator Marketing Associate
🔹 Company: Hinge
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading creator marketing efforts for Hinge’s Mexico expansion
- Managing always-on creator and podcast programs across North America
- Collaborating with internal teams and managing agency relationships
- Proactively identifying test-and-learn opportunities for creator partnerships
- Staying ahead of cultural and platform trends to inform content direction and casting strategy
ASSUMPTION: This role requires a strong understanding of creator marketing, social media platforms, and cultural trends, as well as excellent project management and collaboration skills.
📋 Key Responsibilities
✅ Lead creator marketing efforts for Hinge’s Mexico expansion, including sourcing and vetting creators, developing briefs, managing reviews and feedback, and overseeing all content delivery in partnership with our local agency.
✅ Manage always-on creator and podcast programs across North America, overseeing deliverables, usage rights, timelines, and reporting to ensure campaigns are executed with consistency and quality.
✅ Act as a collaborative partner across internal brand, media, and international teams — aligning on campaign objectives, creative direction, and localization needs.
✅ Manage agency relationships, ensuring smooth day-to-day operations, clear feedback loops, and alignment across briefs, casting, and campaign timelines.
✅ Proactively identify test-and-learn opportunities for creator partnerships — including new formats, platform expansion opportunities, or emerging storytelling styles.
✅ Stay ahead of cultural and platform trends, sharing relevant insights and creator examples with the broader team to inform content direction and casting strategy.
✅ Help organize campaign wrap-ups, track performance KPIs (engagement, views, sentiment), and synthesize insights into shareable recaps and strategy updates.
ASSUMPTION: This role involves a high level of organization, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in creator, influencer, or social marketing
Required Skills:
- Fluent in Spanish and English (both written and verbal) with demonstrated cultural fluency and familiarity with creator talent and audience behavior in Mexico
- Proven experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions
- Highly organized project manager who can juggle multiple campaigns, deadlines, and feedback cycles without missing details
- Deep understanding of social platforms, including, but not limited to, TikTok, Instagram, Substack, and YouTube, including platform norms, creator dynamics, and evolving content formats that resonate with Gen Z and millennial audiences
- A strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights
- Strong collaborator who is comfortable working across brand, media, ops, and international teams, and can adapt quickly in a fast-paced, cross-functional environment
- Passionate about modern dating culture, emotionally intelligent storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity
Preferred Skills:
- Experience working with or managing creator talent directly
- Familiarity with creator marketing tools and platforms
ASSUMPTION: Candidates should have a strong understanding of creator marketing and social media platforms, as well as excellent project management and collaboration skills.
💰 Compensation & Benefits
Salary Range: $92,500 - $120,000 per year (based on experience and location)
Benefits:
- 401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year
- Professional Growth: Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day
- Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents)
- Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible
- Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones
- ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing role with 2-5 years of experience in the New York City area. The benefits listed are subject to change and may vary based on the company's policies and the employee's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Hinge is a dating app designed to be deleted, focusing on helping users find genuine relationships and build meaningful connections
Company Size: Hinge is part of Match Group, a public company with 1,001-5,000 employees
Founded: Match Group was founded in 1995, and Hinge was launched in 2012
Company Description:
- Hinge is on a mission to inspire intimate connection to create a less lonely world
- Their success is defined by one simple metric– setting up great dates
- With millions of users across the globe, Hinge has become the most trusted way to find a relationship, for all
Company Specialties:
- Online dating
- Social media marketing
- Brand strategy
Company Website: gotinder.com
ASSUMPTION: Hinge is a well-established company in the online dating industry, with a strong focus on creating meaningful connections and a positive user experience.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in creator marketing or a related field
Reporting Structure: The Creator Marketing Associate will report to the Creator Marketing Manager, North America
Work Arrangement: This role is on-site, with the option to work remotely occasionally
Growth Opportunities:
- Potential to take on more responsibilities and advance within the creator marketing team
- Opportunity to work on international expansion projects and gain global experience
- Chance to collaborate with various teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the creator marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hinge's office is a collaborative, creative workspace designed to foster innovation and teamwork
Office Location(s): New York, United States
Geographic Context:
- New York City is a major hub for the tech and marketing industries
- The city offers a diverse range of cultural experiences, entertainment, and dining options
- New York City has a competitive job market, with many opportunities for professional growth and development
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with the option to work remotely occasionally
ASSUMPTION: The work environment at Hinge is collaborative, creative, and fast-paced, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the creator marketing team
- Final interview with the director of creator marketing
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Hinge's values
- Experience and expertise in creator marketing and social media platforms
- Project management and organizational skills
- Communication and collaboration skills
- Strategic thinking and problem-solving abilities
Application Tips:
- Highlight your experience with creator marketing, social media platforms, and cultural trends in your resume
- Tailor your cover letter to demonstrate your understanding of Hinge's mission and values
- Prepare examples of creator marketing campaigns you've worked on, highlighting your role and the outcomes achieved
- Be ready to discuss your familiarity with the Mexican creator market and any relevant language skills
ATS Keywords: Creator Marketing, Influencer Marketing, Social Media, Project Management, Cultural Fluency, Agency Management, Collaboration, Strategic Thinking, Content Delivery, Trend Analysis, Campaign Management, Performance Tracking, Emerging Media Formats, Feedback Management, Creative Direction, Localization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's cultural fit, experience, and skills in creator marketing and project management.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Substack, YouTube)
- Project management tools (Asana, Trello, Monday.com)
- Creator marketing tools (BrandSnob, Grin, Upfluence)
- Communication and collaboration tools (Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for the creator marketing and project management fields.
👔 Cultural Fit Considerations
Company Values:
- Authenticity: We share, never hide, our words, actions, and intentions
- Courage: We embrace lofty goals and tough challenges
- Empathy: We deeply consider the perspective of others
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you share, never hide, your words, actions, and intentions?
- Are you comfortable embracing lofty goals and tough challenges?
- Do you deeply consider the perspective of others in your decision-making process?
ASSUMPTION: Hinge values authenticity, courage, and empathy in its employees, and candidates should be prepared to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple campaigns simultaneously
- Candidates may face competition from other experienced creator marketing professionals
- The role may require occasional travel for international expansion projects
- The work environment may be fast-paced and demanding at times
ASSUMPTION: This role may present challenges related to time management, competition, travel, and work environment, which candidates should be prepared to address.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on creator marketing and international expansion, particularly in the Mexican creator market
- Industry-specific context: The online dating industry is competitive and fast-panging, requiring candidates to stay up-to-date with cultural trends and platform dynamics
- Career path comparison: This role offers opportunities for professional growth and development within the creator marketing team and the broader organization
ASSUMPTION: This role is unique in its focus on creator marketing and international expansion, particularly in the Mexican creator market, and offers opportunities for professional growth and development within the organization.
📝 Sample Projects
- Developing and executing a creator marketing campaign for Hinge's Mexico expansion, including sourcing and vetting creators, developing briefs, managing reviews and feedback, and overseeing content delivery
- Managing an always-on creator program for a major brand, overseeing deliverables, usage rights, timelines, and reporting to ensure campaigns are executed with consistency and quality
- Collaborating with internal teams and managing agency relationships to execute a creator marketing campaign for a product launch, including casting, creative direction, and localization
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and tasks they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creator marketing team?
- How does Hinge approach collaboration and communication across internal teams and external partners?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Hinge support the professional growth and development of its employees?
- What are the key challenges and opportunities facing the creator marketing team in the coming year?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with creator marketing, social media platforms, and cultural trends
- Write a cover letter demonstrating your understanding of Hinge's mission and values, and your enthusiasm for the role
- Prepare examples of creator marketing campaigns you've worked on, highlighting your role and the outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
