Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (1x/month office visit)

🚀 Job Overview

Key aspects of this role include:

• Building and leading the influencer marketing department from scratch
• Identifying, winning, and managing suitable influencers and brand ambassadors
• Planning and executing creative influencer campaigns across various platforms
• Negotiating contracts and budgets with partners and creators
• Continuously monitoring and optimizing strategies and campaigns

ASSUMPTION: This role requires a high level of autonomy and proactivity, as you'll be responsible for shaping the influencer marketing strategy and processes.

📋 Key Responsibilities

✅ Develop and implement influencer marketing strategies tailored to the company's products and target audiences

✅ Identify, approach, and negotiate with potential influencers and brand ambassadors

✅ Plan and execute influencer campaigns, including briefings, content creation, and performance tracking

✅ Monitor and analyze campaign performance, providing regular reports and recommendations for optimization

✅ Collaborate with the business development and marketing teams to ensure alignment with overall company strategy

ASSUMPTION: Success in this role will depend on strong communication skills, creativity, and a data-driven approach to campaign optimization.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, Media, or a related field

Experience: At least 2 years of experience in influencer marketing

Required Skills:

• Proven track record in influencer marketing, from initial contact to long-term partnerships
• Excellent negotiation skills and budget management
• Strong analytical skills and experience with performance tracking and reporting
• Fluency in German and English (written and spoken)

Preferred Skills:

• Experience with specific influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
• Knowledge of the German e-commerce market and relevant influencer landscape

ASSUMPTION: While not explicitly stated, experience in the e-commerce industry or with B2C products would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Flexible work arrangement with approximately 1 office visit per month
• Training opportunities and financial support for professional development
• Flat hierarchies, strong team spirit, and regular team events
• 30 days of vacation and employee discounts

Working Hours: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level influencer marketing manager in Germany. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Start To Finish Consulting GmbH specializes in recruiting for e-commerce and FBA companies, focusing on A-player candidates for various roles within the marketing, business, and leadership domains.

Company Size: Small (2-10 employees), which means a flat hierarchy and close-knit team environment. Applicants can expect to have a significant impact on the company's growth and success.

Founded: 2019, with a focus on supporting startups and growth companies in the e-commerce sector.

Company Description:

• Start To Finish Consulting GmbH aims to help e-commerce companies find top talent for their teams
• The company works with over 100 satisfied clients, including Snocks, SellerX, Mellow Noir, Pets Deli, and many more
• They support clients in filling key positions, with a focus on marketing, e-commerce, and business roles

Company Specialties:

• Recruiting and headhunting for e-commerce and FBA companies
• Active sourcing and employer branding strategies
• Consulting and support for in-house recruiting teams

Company Website: starttofinish.de

ASSUMPTION: Start To Finish Consulting GmbH focuses on providing personalized and high-quality recruiting services tailored to the unique needs of each client.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and shape the influencer marketing department

Reporting Structure: This role reports directly to the company's founders and works closely with the business development and marketing teams

Work Arrangement: Hybrid, with approximately 1 office visit per month in Ganderkesee

Growth Opportunities:

• As the first influencer marketing manager, you'll have the chance to build and grow the department according to your vision
• Potential career progression into leadership or management roles within the marketing department
• Opportunities to work with and learn from various teams within the company

ASSUMPTION: This role offers significant growth potential, as the influencer marketing department is still in its early stages of development.

🌍 Location & Work Environment

Office Type: Remote-first, with a physical office in Ganderkesee

Office Location(s): Ganderkesee, Germany

Geographic Context:

• The remote work arrangement allows for flexibility in location, with a focus on candidates based in Germany
• Ganderkesee is a small town in Lower Saxony, Germany, with a population of around 20,000 people
• The office is located near Bremen, offering easy access to urban amenities while maintaining a relaxed, small-town atmosphere

Work Schedule: Full-time (40 hours/week), with flexible working hours and approximately 1 office visit per month

ASSUMPTION: The remote work arrangement may require occasional travel to the Ganderkesee office for team meetings and events.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call to discuss the role and candidate's qualifications
• On-site or virtual interview with the founders and relevant team members
• Final decision and job offer

Key Assessment Areas:

• In-depth knowledge of influencer marketing strategies and best practices
• Strong communication and negotiation skills
• Analytical thinking and data-driven approach to campaign optimization
• Cultural fit and alignment with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific influencer marketing campaigns you've worked on and the results you achieved
• Demonstrate your understanding of the German e-commerce market and relevant influencer landscape

ATS Keywords: Influencer marketing, negotiation, analytical skills, performance tracking, budget management, communication, creativity, social media strategy

ASSUMPTION: The application process may involve additional assessments or tasks, depending on the company's current hiring practices.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
• Performance tracking and analytics tools (e.g., Google Analytics, social media insights)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Focus on results and impact
• Collaboration and teamwork
• Continuous learning and improvement
• Transparency and open communication

Work Style:

• Autonomous and proactive, with a strong sense of ownership
• Data-driven and analytical, with a focus on performance and optimization
• Collaborative and communicative, with a strong emphasis on teamwork

Self-Assessment Questions:

• Do you thrive in autonomous environments and enjoy taking ownership of projects?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with others and contributing to a positive team culture?

ASSUMPTION: Start To Finish Consulting GmbH values candidates who are proactive, data-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The influencer marketing department is still in its early stages, requiring a high level of autonomy and initiative
• Candidates may face competition from other experienced influencer marketing professionals
• Occasional travel to the Ganderkesee office may be required, depending on the company's needs
• The remote work arrangement may present challenges in terms of communication and collaboration

ASSUMPTION: These challenges can be overcome with strong communication, proactivity, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in that it involves building an influencer marketing department from scratch, offering significant growth and development opportunities
• Compared to other influencer marketing manager roles, this position may require more autonomy and initiative in the early stages
• Career progression may involve moving into leadership or management roles within the marketing department

ASSUMPTION: This role offers unique growth and development opportunities, as the influencer marketing department is still in its early stages of development.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a new e-commerce product launch
• Identifying and approaching suitable influencers and brand ambassadors for a targeted social media campaign
• Analyzing campaign performance data to optimize strategies and improve future results

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• What are the company's long-term goals for the influencer marketing department, and how does this role contribute to achieving them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) does it track?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about whether the position is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on and the results you achieved
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.