📌 Core Information
🔹 Job Title: Creator Marketing Intern
🔹 Company: Match Group
🔹 Location: New York, United States
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting a cultural and competitive audit of creator-led marketing campaigns
- Analyzing platform-native behaviors and storytelling formats that resonate with Gen Z and young millennials
- Researching experimental and emerging brand tactics across social platforms
- Synthesizing findings into a visual insights report to inform Hinge’s creator marketing strategy
- Collaborating closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice
ASSUMPTION: This role requires a strong understanding of internet culture, creators, and social media platforms. Familiarity with TikTok, Instagram, YouTube, and other emerging media platforms is essential.
📋 Key Responsibilities
✅ Conduct a cultural and competitive audit of creator-led marketing campaigns, examining both direct competitors and culturally relevant tech and lifestyle brands.
✅ Identify and analyze platform-native behaviors, storytelling formats, and creator archetypes that resonate with Gen Z and young millennials.
✅ Research experimental and emerging brand tactics across social platforms, considering ways to bring this to life for Hinge.
✅ Capture how brands are using creator partnerships and community insights to build emotional resonance and long-term brand affinity.
✅ Synthesize findings into a visual insights report with campaign examples, strategic patterns, and thought-starters to inform Hinge’s creator marketing and strategic direction.
✅ Collaborate closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice and differentiated value in the dating category.
✅ Scope out the project, timeline, and key deliverables to ensure a clear, strategic foundation for the work ahead.
ASSUMPTION: This role requires strong research, analytical, and communication skills. The ideal candidate will be proactive, curious, and eager to learn from the team.
🎯 Required Qualifications
Education: Current undergraduate pursuing a degree in Marketing, Communications, Cultural Studies, Media, or a related field
Required Skills:
- Passion for internet culture, creators, and how brands earn attention online
- Familiarity with TikTok, Instagram, YouTube, Substack, and emerging media platforms
- Strong visual communication skills, comfortable turning insights into clear presentations
- Curiosity, creativity, and a sharp eye for trends and patterns
- Eagerness to learn from a team deeply focused on brand relevance and connection
Preferred Skills:
- Experience with data analysis tools or software
- Familiarity with the dating industry or creator economy
ASSUMPTION: While not explicitly stated, proficiency in using presentation tools (e.g., PowerPoint, Google Slides) and data visualization tools (e.g., Tableau, Power BI) may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $32 - $37 per hour
Benefits:
- Internship experience in a dynamic and innovative company
- Opportunity to work on a project with significant impact on the company’s creator marketing strategy
- Potential for full-time employment after the internship, depending on performance and business needs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is reflective of a position based in New York City. The salary will be subject to a geographic adjustment if an authorization is granted to work outside of the location listed in this posting.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Match, OkCupid, Tinder, and Hinge. The company is focused on sparking meaningful connections for singles worldwide.
Company Size: Match Group has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: 1995, with headquarters in Dallas, Texas
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world.
- The company pioneered the concept of online dating and continues to foster innovation in the industry.
- Match Group operates more than 45 brands under its portfolio, catering to diverse dating preferences and needs.
Company Specialties:
- Online dating services
- Social discovery platforms
- Mobile dating apps
- Global expansion and localization of dating services
Company Website: mtch.com
ASSUMPTION: Match Group’s diverse portfolio of brands and global presence offer unique opportunities for career growth and learning within the dating industry.
📊 Role Analysis
Career Level: This role is an entry-level internship, providing an excellent opportunity for students to gain practical experience in marketing and the dating industry.
Reporting Structure: The intern will report directly to the Creator Marketing team at Hinge.
Work Arrangement: This is an on-site internship, with the opportunity to work closely with the team in the New York office.
Growth Opportunities:
- Potential for full-time employment after the internship, depending on performance and business needs
- Exposure to various aspects of creator marketing and brand strategy
- Opportunity to work on high-impact projects and make a significant contribution to the team’s success
ASSUMPTION: This internship provides a unique opportunity for students to gain real-world experience, build their professional network, and potentially launch their career in the dating industry.
🌍 Location & Work Environment
Office Type: The New York office is a collaborative and dynamic workspace, fostering creativity and innovation.
Office Location(s): 122 E 42nd St, New York, NY 10168, United States
Geographic Context:
- New York City is a major global hub for marketing, advertising, and media industries.
- The city offers a vibrant cultural scene, with numerous events, attractions, and networking opportunities.
- New York is home to many tech and lifestyle brands, providing ample opportunities for research and inspiration.
Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours or remote work arrangements, depending on the team’s needs and the intern’s performance.
ASSUMPTION: The work environment at Hinge’s New York office is fast-paced, collaborative, and focused on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Creator Marketing team to discuss the role, responsibilities, and expectations
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Understanding of internet culture, creators, and social media platforms
- Research and analytical skills
- Communication and presentation skills
- Cultural fit with the team and company values
Application Tips:
- Tailor your resume and cover letter to highlight your passion for internet culture, creators, and marketing
- Include relevant coursework, projects, or extracurricular activities that demonstrate your skills and interests
- Prepare examples of your visual communication skills, such as presentations or data visualizations
- Research Hinge and the dating industry to showcase your understanding of the company and its mission
ATS Keywords: Creator Marketing, Internet Culture, Social Media, TikTok, Instagram, YouTube, Research, Analysis, Marketing Strategy, Brand Strategy, Hinge, Match Group
ASSUMPTION: The application process for this role may involve multiple stages and assessments, designed to evaluate the candidate’s skills, cultural fit, and potential for success in the internship.
🛠️ Tools & Technologies
- Presentation software (e.g., PowerPoint, Google Slides)
- Data visualization tools (e.g., Tableau, Power BI)
- Social media analytics tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role. The intern will receive training and support to use these tools effectively.
👔 Cultural Fit Considerations
Company Values:
- Authenticity: We share, never hide, our words, actions, and intentions.
- Courage: We embrace lofty goals and tough challenges.
- Empathy: We deeply consider the perspective of others.
Work Style:
- Collaborative: The intern will work closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice.
- Innovative: The role requires a creative and forward-thinking approach to research and analysis.
- Adaptable: The intern should be comfortable working in a fast-paced environment and adapting to changing priorities and projects.
Self-Assessment Questions:
- Do you share your thoughts and ideas openly, and are you comfortable discussing your work with others?
- Are you eager to take on challenging projects and contribute to the team’s success?
- Do you actively seek to understand and consider the perspectives of others in your work?
ASSUMPTION: Match Group values a diverse and inclusive work environment, where employees feel empowered to share their ideas and contribute to the company’s success.
⚠️ Potential Challenges
- The role may require working with large datasets and complex information, which can be challenging to analyze and present effectively.
- The intern may face competition from other interns or team members for recognition and opportunities.
- The role may require working on multiple projects simultaneously, which can be demanding and require strong time management skills.
- The intern may need to adapt to a fast-paced and dynamic work environment, with changing priorities and deadlines.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on creator marketing and the creator economy within the dating industry.
- While similar roles may exist in other industries or companies, this role offers a specific focus on understanding and leveraging creator partnerships to build emotional resonance and long-term brand affinity for Hinge.
- This internship provides an excellent opportunity for students to gain experience in a specific aspect of marketing and the dating industry, with potential career growth opportunities in creator marketing, brand strategy, or related fields.
ASSUMPTION: This role offers a unique and valuable experience for students interested in marketing, branding, and the dating industry, with opportunities for career growth and development.
📝 Sample Projects
- Conducting a comprehensive audit of creator-led marketing campaigns for a major lifestyle brand
- Analyzing the impact of TikTok trends on brand engagement and awareness for a tech company
- Developing a strategic framework for leveraging creator partnerships to drive long-term brand affinity for a dating app
ASSUMPTION: These sample projects demonstrate the range of research, analysis, and strategic thinking required for this role, as well as the opportunity to work on high-impact projects with significant implications for the company’s success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader creator marketing strategy for Hinge?
- What are the key priorities for this project, and how will success be measured?
- How does the Creator Marketing team collaborate with other departments, such as Product or Design?
- What opportunities are there for growth and development within the Creator Marketing team or the broader organization?
- How does Match Group support the professional growth and development of its interns?
ASSUMPTION: These questions demonstrate the candidate’s interest in the role, the project, and the company, as well as their commitment to understanding the expectations and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your passion for internet culture, creators, and marketing, as well as your relevant skills and experiences
- Prepare examples of your visual communication skills, such as presentations or data visualizations, to showcase your abilities and potential contributions to the team
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
