📌 Core Information
🔹 Job Title: CRM and Email Marketing Manager
🔹 Company: Ingenius Prep
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: E-learning
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-performing email campaigns
- Managing and optimizing automated workflows within Hubspot CRM
- Analyzing campaign metrics and providing actionable insights
- Collaborating with a remote team in a fast-paced environment
- Ensuring compliance with email regulations and staying updated on new rollouts
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication skills to thrive in a remote work environment.
📋 Key Responsibilities
✅ Execute high-performing email campaigns across newsletters, promotions, and lifecycle funnels
✅ Segment audiences based on behavior, lifecycle stage, and engagement history
✅ Develop and implement customer lifecycle strategies to optimize customer journey
✅ Manage and optimize automated workflows (welcome, nurture, re-engagement, etc.) within Hubspot CRM
✅ Develop and create strategic email content aligned with brand tone and conversion goals
✅ Monitor and analyze campaign metrics and adjust strategies accordingly
✅ Maintain CRM health by ensuring contact hygiene, accurate tagging, and lead scoring
✅ Report on email performance weekly and provide actionable insights
✅ Analyze customer data to identify trends and opportunities for improved engagement
✅ Conduct A/B tests on subject lines, content, and send time for continued optimization
✅ Ensure compliance with all email regulations and stay up to date with new rollouts
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a strong balance between strategic thinking and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s Degree or greater
Experience: 3-5 years of experience in email marketing and CRM management
Required Skills:
- Proven experience with Hubspot or similar CRM platforms
- Excellent writing skills with a strong grasp on brand-aligned email copy
- Strong initiative and organizational skills
- Data-driven mindset
- Ability to thrive in a fast-paced, collaborative, and remote team environment
Preferred Skills:
- Experience with multi-channel lifecycle marketing (e.g., SMS push)
ASSUMPTION: Candidates with experience in the education sector or e-learning industry may have an advantage in understanding the target audience and tailoring campaigns accordingly.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000 per year based on experience
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for the role and experience level. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning, focusing on college and graduate school admissions
Company Size: 201-500 employees, offering a mid-sized company culture with opportunities for growth and advancement
Founded: 2013, with a history of growth and expansion in the education sector
Company Description:
- Founded by law students at Harvard and Yale, InGenius Prep has grown to a team of over 150 full-time employees and 500 part-time employees
- Assists students in applying to U.S. colleges and graduate schools with a 99% acceptance rate
- Offers a fast-paced, exciting, and rewarding work environment with opportunities for professional development
Company Specialties:
- Admissions consulting
- College and graduate school admissions
- Law school, business school, and medical school admissions
- Education technology
Company Website: ingeniusprep.com
ASSUMPTION: InGenius Prep's focus on admissions consulting and education technology may require candidates with a strong understanding of the education sector and relevant industry trends.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company
Reporting Structure: This role reports directly to the Marketing Director and works closely with the marketing team and other departments
Work Arrangement: Remote OK, with a flexible work schedule and the ability to work from anywhere in the United States
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Email Marketing Manager or Marketing Manager role
- Expansion into other areas of the business, such as admissions consulting or education technology
- Professional development opportunities, including training and workshops
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in email marketing and CRM management.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (remote work)
Geographic Context:
- United States, with a remote work environment that allows for flexibility and work-life balance
- Opportunity to work with a diverse, global team of admissions experts and educators
- Access to various resources and tools to support remote work and collaboration
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the ability to work from anywhere in the United States
ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to maintain productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Resume screening and initial phone or video call with the hiring manager
- In-depth phone or video interview with the marketing team
- Skills assessment or case study presentation
- Final interview with the Marketing Director and other stakeholders
Key Assessment Areas:
- Email marketing and CRM management skills
- Writing and communication skills
- Data analysis and interpretation
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant email marketing and CRM management experience in your resume
- Tailor your cover letter to demonstrate your understanding of InGenius Prep's mission and values
- Prepare examples of successful email campaigns and their results for the interview
- Research the company and industry to showcase your knowledge and enthusiasm
ATS Keywords: Email Marketing, CRM Management, Hubspot, Campaign Optimization, Customer Engagement, Data Analysis, Writing Skills, Remote Work
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Hubspot CRM
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with Hubspot CRM and other relevant email marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Student-focused
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Remote and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication skills and the ability to collaborate effectively with a remote team?
ASSUMPTION: Candidates who align with InGenius Prep's company values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple email campaigns and automated workflows simultaneously
- Adapting to a fast-paced, remote work environment with minimal supervision
- Staying up-to-date with email marketing best practices and industry trends
- Ensuring compliance with email regulations and maintaining CRM health
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to staying informed about industry developments.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Manager or CRM Manager position in other industries, but may require a stronger focus on data analysis and customer engagement in the education sector
- InGenius Prep's focus on admissions consulting and education technology may offer unique opportunities for growth and advancement
- Candidates with experience in the education sector or e-learning industry may have an advantage in understanding the target audience and tailoring campaigns accordingly
ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing department and the company, as well as the chance to make a significant impact on InGenius Prep's mission.
📝 Sample Projects
- Developing and executing a successful email campaign to promote an upcoming webinar or event
- Analyzing customer data to identify trends and opportunities for improved engagement
- Optimizing automated workflows to improve customer journey and conversion rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative campaign development to data-driven analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- What are the biggest challenges facing the email marketing and CRM efforts at InGenius Prep, and how can this role address them?
- How does InGenius Prep support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does InGenius Prep foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates engagement and enthusiasm for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your email marketing and CRM management experience
- Write a cover letter that demonstrates your understanding of InGenius Prep's mission and values
- Prepare examples of successful email campaigns and their results for the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
