📌 Core Information
🔹 Job Title: CRM & App Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Defining and executing app-first CRM strategies to engage, convert, and retain users
- Collaborating with cross-functional teams to implement mobile touchpoints and trigger logic within the Autohero app
- Leveraging data and analytics to optimize CRM journeys and drive user engagement
- Exploring and integrating new messaging channels like WhatsApp or RCS into the CRM ecosystem
ASSUMPTION: This role requires a strong background in CRM or mobile marketing, with a focus on driving user engagement through data-driven strategies.
📋 Key Responsibilities
✅ Own and optimize app-first CRM journeys, including push notifications, in-app messaging, and cross-channel flows
✅ Partner with product and tech teams to implement mobile touchpoints and trigger logic within the Autohero app
✅ Develop and execute personalized omni-channel strategies to engage, convert, and retain users
✅ Plan and deliver CRM campaigns, supported by dedicated design, analytics, and engineering teams
✅ Collaborate with the Marketing Intelligence team to define reporting needs and ensure access to relevant insights
✅ Track user behavior and CRM performance metrics to test, learn, and iterate through A/B testing, segmentation, and automation
✅ Launch and scale new messaging channels such as WhatsApp or RCS across the CRM ecosystem
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to coordinate cross-functional teams and deliver campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in CRM or mobile marketing, ideally in e-commerce or app-based environments
Required Skills:
- Proven experience in CRM or mobile marketing
- Hands-on experience with push, in-app, and email campaigns
- Data-driven mindset with strong analytical skills
- Ability to identify reporting needs and collaborate with analytics teams
- Proactive, curious mindset with a focus on continuous improvement
- Fluency in English; Spanish or French as a native language is a strong plus
Preferred Skills:
- Experience with CRM platforms like Braze, Iterable, or similar
- Knowledge of SQL or other data querying languages
- Experience with A/B testing and optimization tools
ASSUMPTION: Applicants from Spain are especially encouraged to apply, as this role may require on-site collaboration with the local team.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI estimate based on market research for similar roles and experience levels in Madrid)
Benefits:
- 100% remote work
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, offering consumers the fastest and easiest way to sell their cars through local consumer brands like wirkaufendeinauto.de
- The company's merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
- With its retail brand Autohero, AUTO1 Group is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- And disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a large, established company with a strong focus on innovation and technology, offering ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on CRM and app marketing
Reporting Structure: This role reports directly to the Head of CRM and works closely with cross-functional teams, including product, tech, design, analytics, and engineering
Work Arrangement: 100% remote, with the option to work from home full-time
Growth Opportunities:
- Potential to grow into a leadership role as the team and company expand
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience in a fast-paced, dynamic startup environment within a large enterprise
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Madrid offers a high quality of life, with excellent public transportation, healthcare, and education systems
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The remote work arrangement provides a high degree of flexibility and allows employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- CRM and mobile marketing expertise
- Data-driven mindset and analytical skills
- Proactive, curious mindset and problem-solving abilities
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your CRM and mobile marketing experience, as well as your data-driven mindset and analytical skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, collaboration skills, and adaptability in a dynamic work environment
- Be ready to discuss your experience with CRM platforms, A/B testing, and optimization tools, as well as your familiarity with SQL or other data querying languages
ATS Keywords: CRM, mobile marketing, push notifications, in-app messaging, cross-channel flows, user engagement, data-driven, analytics, A/B testing, segmentation, automation, collaboration, reporting, proactive mindset, curious, fluent in English, Spanish, French
ASSUMPTION: The application process for this role may involve multiple stages and assessments, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- CRM platforms: Braze, Iterable, or similar
- Data querying languages: SQL
- A/B testing and optimization tools: Optimizely, VWO, or similar
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach optimizing user engagement through data-driven strategies?
- Can you describe a time when you collaborated with cross-functional teams to deliver a successful campaign?
- How do you stay up-to-date with the latest trends and best practices in CRM and mobile marketing?
ASSUMPTION: A strong cultural fit for this role involves a customer-centric, data-driven mindset, as well as the ability to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Collaborating effectively with remote team members across different time zones
- Adapting to changes in the company's strategy or priorities
- Keeping up with the latest trends and best practices in CRM and mobile marketing
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong project management skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- This role focuses specifically on app marketing and CRM, whereas related positions may have a broader scope, such as Senior Marketing Manager or Growth Marketing Manager
- Compared to other CRM-focused roles, this position places a greater emphasis on mobile marketing and user engagement
- Career progression in this role may involve moving into a leadership position, such as Head of CRM or Director of Marketing, with a focus on app marketing and user engagement
ASSUMPTION: This role offers a unique focus on app marketing and CRM, providing an opportunity to specialize in a high-growth area of digital marketing.
📝 Sample Projects
- Developing and executing a push notification campaign to drive user engagement and app downloads
- Optimizing in-app messaging flows to improve user retention and increase conversions
- Integrating a new messaging channel, such as WhatsApp or RCS, into the CRM ecosystem to enhance user communication and engagement
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives that may be undertaken in this role, but the specific projects may vary depending on the company's priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the app CRM foundation and the plans for its development?
- How does the Autohero app CRM strategy align with the overall marketing and business objectives of the company?
- What are the key performance indicators (KPIs) used to measure the success of app CRM campaigns, and how are they tracked and analyzed?
- How does the company support the professional development and growth of its marketing team members?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your CRM and mobile marketing experience, as well as your data-driven mindset and analytical skills
- Prepare for the interview process by researching the company, the role, and the industry, and by practicing common interview questions and your responses
- Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
