📌 Core Information
🔹 Job Title: CRM & App Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Defining and optimizing app-first CRM journeys, including push notifications and in-app messaging
- Collaborating with product and tech teams to implement mobile touchpoints and trigger logic within the Autohero app
- Developing and executing personalized omni-channel strategies to engage, convert, and retain users
- Launching and scaling new messaging channels such as WhatsApp or RCS across the CRM ecosystem
ASSUMPTION: This role requires a strong background in CRM or mobile marketing, with a focus on driving user engagement through data-driven strategies.
📋 Key Responsibilities
✅ Own and optimize app-first CRM journeys, including push notifications, in-app messaging, and cross-channel flows
✅ Partner with product and tech teams to implement mobile touchpoints and trigger logic within the Autohero app
✅ Develop and execute personalized omni-channel strategies that engage, convert, and retain users
✅ Plan and deliver CRM campaigns, supported by dedicated design, analytics, and engineering teams
✅ Collaborate with the Marketing Intelligence team to define reporting needs and ensure access to the right insights to guide CRM strategy
✅ Track user behavior and CRM performance metrics to test, learn, and iterate (e.g., via A/B testing, segmentation, automation)
✅ Launch and scale new messaging channels such as WhatsApp or RCS across the CRM ecosystem
ASSUMPTION: This role requires a proactive, curious mindset and the ability to challenge the status quo to seek continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in CRM or mobile marketing, ideally in e-commerce or app-based environments
Required Skills:
- Hands-on experience with push, in-app, and email campaigns, and a clear sense of what drives engagement
- A data-driven mindset and strong analytical skills
- The ability to identify reporting needs and collaborate with analytics teams
- A proactive, curious mindset
Preferred Skills:
- Fluency in English; Spanish or French as a native language is a strong plus
ASSUMPTION: This role requires a strong focus on user-centric marketing and a deep understanding of data-driven strategies to drive user engagement.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on market research for mid-level marketing roles in Madrid)
Benefits:
- 100% remote work
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
- Dedicated education budget for online courses, conferences, and trainings
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for mid-level marketing roles in Madrid. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is a multi-brand technology company building the best way to buy and sell cars
- Operates in over 30 countries with local consumer brands and a wholesale platform for car trading professionals
- Focuses on innovation, technology, and disruption within the automotive industry
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a large, established company with a strong focus on innovation and technology within the automotive industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of CRM
Work Arrangement: 100% remote work
Growth Opportunities:
- Potential to grow within the CRM team or explore other marketing roles within the AUTO1 Group
- Opportunities to work on high-impact projects and campaigns that drive user engagement and retention
- Chance to collaborate with cross-functional teams and contribute to the overall success of the Autohero app
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the success of the Autohero app.
🌍 Location & Work Environment
Office Type: 100% remote work
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Madrid is a major economic hub, with a strong focus on technology, finance, and tourism
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: This role offers a flexible work environment with the opportunity to work remotely full-time.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- CRM and mobile marketing expertise
- Data-driven mindset and analytical skills
- Proactive and curious mindset
- Collaboration and communication skills
Application Tips:
- Highlight your relevant experience in CRM or mobile marketing, with a focus on driving user engagement
- Demonstrate your data-driven mindset and analytical skills through specific examples
- Showcase your proactive and curious mindset by discussing your approach to continuous improvement
- Tailor your resume and cover letter to emphasize your fit for this role within the AUTO1 Group
ATS Keywords: CRM, mobile marketing, push notifications, in-app messaging, user engagement, data-driven, analytics, collaboration, omni-channel, WhatsApp, RCS
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's CRM and mobile marketing expertise, data-driven mindset, and collaborative skills.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, or similar)
- Mobile marketing platforms (e.g., Braze, Urban Airship, or similar)
- Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: This role requires experience with CRM and mobile marketing platforms, as well as a strong understanding of analytics tools to drive data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Remote-friendly and flexible
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you have a proven track record of driving user engagement through CRM and mobile marketing strategies?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you have a data-driven mindset and strong analytical skills?
ASSUMPTION: A strong cultural fit for this role requires a customer-centric mindset, a data-driven approach, and the ability to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced, dynamic nature of the tech industry
- Adapting to a remote work environment and maintaining productivity
- Developing and executing high-impact campaigns with limited resources
ASSUMPTION: This role presents unique challenges, including managing multiple stakeholders, keeping up with industry trends, and adapting to a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on app-based CRM and mobile marketing strategies
- This role offers the opportunity to work for a large, established company within the tech industry, with a strong focus on innovation and disruption
- Career growth opportunities may include expanding into other marketing roles or taking on more senior positions within the CRM team
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a focus on app-based CRM and mobile marketing strategies within a large tech company.
📝 Sample Projects
- Developing and executing a push notification campaign to drive user engagement and app downloads
- Implementing in-app messaging to improve user onboarding and retention
- Launching a WhatsApp campaign to provide personalized customer support and offers
ASSUMPTION: Sample projects for this role may include developing and executing high-impact campaigns to drive user engagement, improve onboarding, and provide personalized customer support.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the app CRM and how this role will contribute to its development?
- How does the CRM team collaborate with other marketing teams and stakeholders within the organization?
- What are the most significant challenges facing the Autohero app, and how can this role help address them?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: Key questions to ask during the interview should focus on the role's impact on the app CRM, cross-functional collaboration, and the company's approach to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in CRM or mobile marketing, with a focus on driving user engagement
- Prepare for a technical assessment or case study, focusing on your data-driven mindset and analytical skills
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
