📌 Core Information
🔹 Job Title: CRM & App Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Defining and optimizing app-first CRM journeys, including push notifications and in-app messaging
- Collaborating with product and tech teams to implement mobile touchpoints and trigger logic within the Autohero app
- Developing and executing personalized omni-channel strategies to engage, convert, and retain users
- Launching and scaling new messaging channels such as WhatsApp or RCS across the CRM ecosystem
ASSUMPTION: This role requires a strong background in CRM or mobile marketing, with a focus on app-based environments. The ideal candidate will have experience in campaign management, data analysis, and collaboration with cross-functional teams.
📋 Key Responsibilities
✅ Own and optimize app-first CRM journeys, including push notifications and in-app messaging
✅ Partner with product and tech teams to implement mobile touchpoints and trigger logic within the Autohero app
✅ Develop and execute personalized omni-channel strategies to engage, convert, and retain users
✅ Plan and deliver CRM campaigns, supported by dedicated design, analytics, and engineering teams
✅ Collaborate with the Marketing Intelligence team to define reporting needs and ensure access to the right insights to guide CRM strategy
✅ Track user behavior and CRM performance metrics to test, learn, and iterate (e.g., via A/B testing, segmentation, automation)
✅ Launch and scale new messaging channels such as WhatsApp or RCS across the CRM ecosystem
ASSUMPTION: This role requires a proactive, curious mindset and the ability to challenge the status quo. The ideal candidate will be comfortable working in a dynamic startup environment and driving continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in CRM or mobile marketing, ideally in e-commerce or app-based environments
Required Skills:
- Proven experience in CRM or mobile marketing, with a strong focus on app-based environments
- Hands-on experience with push, in-app, and email campaigns, and a clear sense of what drives engagement
- A data-driven mindset and strong analytical skills, with the ability to let KPIs and insights guide work
- The ability to identify reporting needs and collaborate with analytics teams to turn insights into action
- A proactive, curious mindset, with a strong desire to challenge the status quo and seek continuous improvement
- Fluency in English; Spanish or French as a native language is a strong plus
Preferred Skills:
- Experience with CRM platforms such as Salesforce, HubSpot, or Marketo
- Knowledge of marketing automation tools such as Braze, Leanplum, or Clever Real Estate
- Familiarity with A/B testing and segmentation techniques
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with CRM and marketing automation tools, as well as a strong understanding of A/B testing and segmentation techniques.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (Based on market research for similar roles in Madrid)
Benefits:
- 100% remote work, no matter where you live
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for you, your family, and your friends
- Dedicated education budget for online courses, conferences, and trainings
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
- The company operates in over 30 countries and offers consumers the fastest and easiest way to sell their cars through local European consumer brands like wirkaufendeinauto.de
- Its merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
- With its retail brand Autohero, the company is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online
Company Specialties:
- Mobility, technology, innovation, startups, fin-tech, automotive, and disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values direct communication and diversity. The company offers a dynamic startup environment with opportunities for personal and professional growth.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of CRM
Work Arrangement: 100% remote, with the option to work from home full-time
Growth Opportunities:
- As the Autohero app is still in its early growth phase, there is ample opportunity for the successful candidate to help shape the app CRM foundation and drive adoption through data-driven, high-impact campaigns and automations
- The company offers a dedicated education budget for online courses, conferences, and trainings, providing opportunities for professional development
ASSUMPTION: This role offers significant growth potential, as the Autohero app is still in its early stages. The ideal candidate will have the opportunity to help shape the app CRM foundation and drive adoption through data-driven, high-impact campaigns and automations.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of over 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse food scene
- Madrid is a major economic hub, with a strong focus on technology, finance, and tourism
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work from home full-time
ASSUMPTION: The ideal candidate will be comfortable working in a remote environment and have strong communication and collaboration skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- CRM and mobile marketing experience
- Data-driven mindset and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM and mobile marketing experience, as well as your data-driven mindset and analytical skills
- Be prepared to discuss your experience with push, in-app, and email campaigns, and how you have driven engagement in the past
- Demonstrate your ability to identify reporting needs and collaborate with analytics teams to turn insights into action
ATS Keywords: CRM, mobile marketing, push notifications, in-app messaging, omni-channel strategies, A/B testing, segmentation, automation, collaboration, reporting, data-driven mindset, analytical skills
ASSUMPTION: The application process for this role may include a technical assessment or case study, as well as a final interview with the team. The ideal candidate will have a strong background in CRM and mobile marketing, with a data-driven mindset and excellent communication and collaboration skills.
🛠️ Tools & Technologies
- CRM platforms such as Salesforce, HubSpot, or Marketo
- Marketing automation tools such as Braze, Leanplum, or Clever Real Estate
- Analytics tools such as Google Analytics or Tableau
- Project management tools such as Asana or Trello
ASSUMPTION: The ideal candidate will have experience with CRM and marketing automation tools, as well as a strong understanding of analytics tools and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong customer focus and a data-driven mindset?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in collaborative, team-focused settings?
- Are you adaptable and open to change?
ASSUMPTION: The ideal candidate will be customer-centric, data-driven, innovative, collaborative, and agile, with a strong desire to drive results and adapt to change.
⚠️ Potential Challenges
- The Autohero app is still in its early growth phase, which may present unique challenges and require a high degree of adaptability and flexibility
- The role may require working with multiple teams and stakeholders, which can be challenging in a remote work environment
- The company is growing rapidly, which may present opportunities for career advancement but also require a high degree of adaptability and flexibility
- The role may require working with new messaging channels such as WhatsApp or RCS, which may present unique challenges and require a high degree of innovation and creativity
ASSUMPTION: The ideal candidate will be adaptable, flexible, and comfortable working in a dynamic, fast-paced environment. They will also be able to thrive in a remote work setting and collaborate effectively with multiple teams and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a CRM Manager or Mobile Marketing Manager, but with a focus on app-based environments and a strong emphasis on data-driven decision-making
- The role requires a high degree of collaboration and communication with multiple teams and stakeholders, similar to a Marketing Manager or Growth Hacker role
- The role offers significant growth potential, similar to a Junior Marketing Manager or Marketing Coordinator role, but with a higher level of responsibility and autonomy
ASSUMPTION: The ideal candidate will have experience in CRM or mobile marketing, with a strong background in data-driven decision-making and collaboration with multiple teams and stakeholders. They will also be comfortable working in a dynamic, fast-paced environment and driving results through data-driven, high-impact campaigns and automations.
📝 Sample Projects
- Developing and executing a push notification campaign to drive user engagement and retention
- Collaborating with the product team to implement in-app messaging and trigger logic within the Autohero app
- Launching and scaling a new messaging channel such as WhatsApp or RCS to drive user acquisition and engagement
ASSUMPTION: The ideal candidate will have experience developing and executing CRM campaigns, as well as launching and scaling new messaging channels to drive user acquisition and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Autohero app and the CRM foundation?
- How does this role fit into the overall marketing strategy for Autohero?
- What are the biggest challenges facing the CRM team, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and collaboration in a remote environment?
ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to understand the company's goals and challenges and how they can contribute to its success. They will also be comfortable working in a remote environment and collaborating effectively with multiple teams and stakeholders.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Auto1/744000070431876-crm-app-marketing-manager-f-m-x-
- Tailor your resume and cover letter to highlight your CRM and mobile marketing experience, as well as your data-driven mindset and analytical skills
- Prepare for a phone or video screen with the hiring manager, as well as a technical assessment or case study and a final interview with the team
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
