CRM Campaign Delivery Specialist

📌 Core Information 🔹 Job Title: CRM Campaign Delivery Specialist 🔹 Company: Carnival Corporation 🔹 Location: Genoa, Liguria, Italy 🔹 Job Type: Hybrid (Hybrid) 🔹 Category: Marketing 🔹 Date Posted: May 26, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Coordinating and optimizing CRM campaigns to enhance customer engagement - Managing the execution of Adobe Journey campaigns from start to finish - Analyzing campaign performance and providing data-driven insights - Collaborating with stakeholders and IT partners to translate business needs into actionable solutions ASSUMPTION: This role requires a strong understanding of marketing automation and CRM systems, as well as the ability to work effectively with various teams and stakeholders. 📋 Key Responsibilities ✅ Coordinate and optimize CRM campaigns to enhance customer engagement ✅ Manage the execution of Adobe Journey campaigns from start to finish ✅ Analyze campaign performance and provide data-driven insights ✅ Collaborate with stakeholders and IT partners to translate business needs into actionable solutions ✅ Maintain the technical aspects of marketing automation and ensure accurate delivery of dynamic, interactive emails and templates ✅ Implement best practices in marketing automation and data management ✅ Ensure effective segmentation of campaigns for better targeting ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple campaigns and projects simultaneously. 🎯 Required Qualifications Education: - Master's degree in Marketing, Engineering, or Information Technology Experience: - 3+ years of experience in marketing automation and workflows design - Proven experience with tools like Salesforce or Adobe Suite Required Skills: - Strong management and analytical skills - Ability to interpret data and engage with stakeholders - Proactive and innovative approach with a detail-oriented mindset - Curiosity and enthusiasm for learning new technologies - Fluency in Italian and English, with additional European languages being an advantage - SQL skills for complex targeting and segmentation (advantageous) Preferred Skills: - Experience in a multi-market context - Team player with the ability to empower others ASSUMPTION: Candidates with a strong background in marketing automation and CRM campaigns, as well as relevant experience with the required tools, will be most successful in this role. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (Estimated based on market research for mid-level marketing roles in Italy) Benefits: - Competitive benefits package (Details not specified) - Flexibility of remote work Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Travel Arrangements Company Size: 10,001+ employees Founded: Carnival Corporation & plc was founded in 1972 and is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships. Company Description: - Carnival Corporation & plc is the largest global cruise company and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships. - The company's cruise lines include AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn. - Carnival Corporation owns and operates eight destinations globally and is dual-listed and traded on the London and New York stock exchanges. Company Specialties: - Cruise vacations - Travel arrangements - Destination management Company Website: http://www.carnivalcorp.com ASSUMPTION: Carnival Corporation's diverse portfolio of cruise lines and global presence offer unique opportunities for career growth and development. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: Reports to the Head of CRM within the Marketing and Direct Sales department Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the week working remotely) Growth Opportunities: - Opportunities to work on high-impact marketing campaigns and initiatives - Exposure to a diverse and global team, fostering cultural understanding and collaboration - Potential for career progression within the marketing department or across the company's portfolio of cruise lines ASSUMPTION: This role offers a unique opportunity to gain experience in marketing automation and CRM campaigns within a large, global organization. 🌍 Location & Work Environment Office Type: Hybrid (Genoa office with remote work flexibility) Office Location(s): Genoa, Italy Geographic Context: Genoa is a major port city in Italy, located in the Liguria region. It offers a rich cultural heritage, beautiful architecture, and a vibrant food scene. The city is well-connected by public transportation and has a mild Mediterranean climate. Work Schedule: Full-time (40 hours per week), with flexible remote work arrangements ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. Technical assessment or case study presentation 4. Final interview with the team or panel Key Assessment Areas: - Marketing automation and CRM expertise - Data analysis and interpretation skills - Stakeholder engagement and communication - Problem-solving and innovation Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview - Research Carnival Corporation and its cruise lines to demonstrate your enthusiasm for the company and its mission ATS Keywords: Marketing automation, CRM campaigns, data analysis, stakeholder engagement, email marketing, SMS marketing, WhatsApp marketing, campaign management, Adobe Suite, Salesforce, SQL, multi-language proficiency, attention to detail, team collaboration, proactive approach, innovative solutions ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in marketing automation and CRM campaigns, as well as their ability to work effectively with various teams and stakeholders. 🛠️ Tools & Technologies - Adobe Suite (Adobe Journey, Adobe Campaign) - Salesforce - SQL - Marketing automation tools (e.g., Marketo, HubSpot, or similar) - Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar) ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Openness and positivity - Support and empowerment - Trust and transparency - Diversity and inclusion Work Style: - Collaborative and team-oriented - Data-driven and analytical - Innovative and proactive - Detail-oriented and organized Self-Assessment Questions: 1. How do you align with Carnival Corporation's values of openness, positivity, support, trust, and transparency? 2. How do you approach working collaboratively with diverse teams and stakeholders? 3. How do you ensure attention to detail and accuracy in your work, particularly when managing multiple campaigns and projects? ASSUMPTION: Candidates who demonstrate a strong fit with Carnival Corporation's values and work style will be most successful in this role. ⚠️ Potential Challenges - Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and attention to detail - Collaborating effectively with diverse teams and stakeholders, requiring strong communication and stakeholder engagement skills - Keeping up with the latest marketing automation and CRM trends and technologies, requiring a proactive approach to learning and development - Working in a fast-paced and dynamic environment, requiring adaptability and resilience ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding and dynamic work environment. 📈 Similar Roles Comparison - Marketing Automation Specialist - CRM Campaign Manager - Marketing Automation Manager - CRM Marketing Specialist Comparison Point 1: This role focuses specifically on CRM campaign delivery, whereas other roles may have a broader scope, including strategy and planning. Comparison Point 2: The industry-specific context of the cruise industry may offer unique opportunities and challenges compared to other industries. Comparison Point 3: Career paths may vary depending on the organization's structure and the individual's interests and skills. ASSUMPTION: Candidates should research and compare similar roles to ensure they find the best fit for their career goals and interests. 📝 Sample Projects 1. Coordinating a multi-channel marketing campaign to promote a new cruise itinerary, including email, SMS, and WhatsApp messaging 2. Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization 3. Collaborating with stakeholders to develop and implement a new marketing automation workflow, improving campaign efficiency and effectiveness 4. Managing the segmentation of customer data to ensure targeted and personalized marketing communications ASSUMPTION: Candidates should be prepared to discuss their past marketing campaigns and projects, highlighting their role in their success and the outcomes achieved. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for the company? 2. What are the key priorities for this role in the first 90 days? 3. How does the team collaborate and support each other in achieving our goals? 4. What opportunities are there for professional development and growth within the marketing department or across the company's portfolio of cruise lines? 5. How does the company support work-life balance for its employees? ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing industry and its trends. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview - Research Carnival Corporation and its cruise lines to demonstrate your enthusiasm for the company and its mission - Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.