CRM Campaign Manager

📌 Core Information

🔹 Job Title: CRM Campaign Manager

🔹 Company: TEKsystems

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Managing seller-specific campaigns across multiple channels
• Collaborating cross-functionally to launch and track campaigns
• Identifying areas for continuous improvement in customer experience and business results
• Working in a dynamic, fast-paced, and often ambiguous environment

ASSUMPTION: This role requires a high degree of self-direction, organization, and collaboration across a matrixed global organization.

📋 Key Responsibilities

✅ Execute comprehensive marketing campaigns that align with company goals and objectives, ensuring timely delivery and high-quality execution

✅ Collaborate with cross-functional teams to ensure campaign tactics, messaging, and creative assets prioritize the customer experience and are delivered on schedule

✅ Regularly update key stakeholders on campaign progress, performance, and results, providing clear and actionable insights

✅ Oversee the creative process and act as the final approver on creative and content while consulting with the team lead

✅ Proactively seek ways to optimize campaign processes and enhance the overall effectiveness of marketing efforts

ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and creative oversight.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, advertising, business, or a related field

Experience: 3+ years as a campaign manager, marketing manager, or a similar role with proven experience in campaign management and marketing, with a track record of successfully executing marketing campaigns

Required Skills:

• Demonstrated project management experience; strong organizational skills, attention to detail, and ability to plan and prioritize
• Effective communication skills in large and small settings, and comfortable working with Excel and Google Docs (primarily Slides and Sheets) and marketing tools

Preferred Skills:

• Customer-centric and driven approach, managing performance against established KPIs while ensuring great customer experiences and high quality in results
• Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry

ASSUMPTION: While not explicitly stated, proficiency in CRM software (e.g., Salesforce, HubSpot) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45.00 - $50.00/hr. This range is based on industry standards for mid-level marketing roles in Toronto, Canada.

Benefits: Not specified in the original job description. However, TEKsystems offers a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off.

Working Hours: Full-time, typically 40 hours per week. However, the role may require additional hours during peak campaign periods.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual factors such as skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of business and technology services, focusing on IT services and IT consulting. They operate in a dynamic and competitive market, serving over 6,000 customers, including 80% of the Fortune 500.

Company Size: TEKsystems has 10,001+ employees globally, providing a large and diverse work environment.

Founded: TEKsystems was founded in 1983 and has since grown into a global organization with offices in North America, Europe, and Asia.

Company Description:

• TEKsystems accelerates business transformation for their customers by unlocking business value through a range of solutions
• They are a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500
• TEKsystems is committed to building tomorrow by delivering business outcomes and making positive impacts in their global communities

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' global presence and diverse customer base offer ample opportunities for career growth and exposure to various industries.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in campaign management or a related field.

Reporting Structure: The CRM Campaign Manager will report to the Team Lead and collaborate with various cross-functional teams, such as marketing, sales, and product.

Work Arrangement: This is a hybrid role, requiring on-site work in Toronto, Ontario, Canada, and remote work flexibility.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other areas of marketing or related fields, such as product management or sales
• Opportunities to work on global campaigns and gain international experience

ASSUMPTION: Given TEKsystems' size and diverse customer base, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: TEKsystems' Toronto office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US (headquarters); Western Road, Maxis 2, Bracknell, Berkshire RG12 1RT, GB (European headquarters); Taikoo Place, 979 Kings Road, Level 18, Cambridge House, Quarry Bay, Hong Kong, HK (Asian headquarters)

Geographic Context:

• Toronto is a multicultural city with a vibrant business ecosystem, offering ample opportunities for networking and professional growth
• The city is home to numerous Fortune 500 companies and startups, providing a dynamic and competitive job market
• Toronto has a diverse range of neighborhoods, offering various housing options and amenities to suit different lifestyles

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work and adjusted hours during peak campaign periods.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with a recruiter
• Technical assessment or case study (if applicable)
• In-depth interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Campaign management skills and experience
• Project management and organizational skills
• Communication and collaboration skills
• Customer-centric mindset and approach to problem-solving
• Adaptability and ability to thrive in a dynamic environment

Application Tips:

• Highlight relevant campaign management experience and achievements in your resume
• Tailor your cover letter to emphasize your customer-centric approach and ability to thrive in a dynamic environment
• Prepare examples of successful campaigns you've managed, focusing on results and continuous improvement
• Research TEKsystems' company culture and values to demonstrate your cultural fit

ATS Keywords: Campaign Management, Marketing, Project Management, Customer Experience, Business Results, Operational Perfection, Cross-Functional Teams, Stakeholder Communication, Creative Oversight, Continuous Improvement, KPI Management, Excel Proficiency, Google Docs Proficiency, Adaptability, Proactive Communication

ASSUMPTION: TEKsystems uses an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Excel, Google Docs)

ASSUMPTION: Proficiency in CRM software and marketing automation tools is essential for this role, as they are used to manage campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Matrixed and cross-functional
• Customer-focused and results-driven
• Adaptable and proactive

Self-Assessment Questions:

• Do I have a proven track record of successfully executing marketing campaigns?
• Am I comfortable working in a dynamic, matrixed work environment?
• Do I have strong project management and organizational skills?
• Am I able to establish relationships and collaborate effectively across various teams and functions?
• Do I have a customer-centric mindset and a drive to deliver high-quality results?

ASSUMPTION: TEKsystems values employees who are customer-focused, collaborative, and adaptable, with a strong work ethic and a drive to deliver results.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong prioritization and time management skills
• Working with cross-functional teams and stakeholders, requiring effective communication and collaboration skills
• Operating in a dynamic and often ambiguous environment, requiring adaptability and a proactive approach
• Meeting tight campaign deadlines, potentially requiring additional hours during peak periods

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to a traditional marketing manager role, this position has a stronger focus on campaign execution and cross-functional collaboration
• In the IT services and consulting industry, this role requires a higher degree of adaptability and comfort working with various teams and technologies
• Career progression in this role may follow a path towards senior campaign management or marketing leadership positions

ASSUMPTION: This role offers a unique blend of campaign management, cross-functional collaboration, and customer-centric focus, making it an attractive opportunity for mid-level marketing professionals.

📝 Sample Projects

• Managing a global campaign to launch a new product, involving multiple teams and stakeholders
• Optimizing campaign performance by analyzing data and implementing continuous improvement strategies
• Collaborating with cross-functional teams to develop and execute a targeted marketing campaign for a specific customer segment

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, highlighting the importance of campaign management, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how this role fits into it?
• How does this role collaborate with other marketing teams and functions, such as product marketing and demand generation?
• What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and reported?
• How does TEKsystems support the professional development and growth of its marketing employees?
• What is the company culture like, and how does it support a work-life balance for marketing professionals?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TEKsystems job portal
• Tailor your resume to highlight your campaign management experience, project management skills, and customer-centric approach
• Write a cover letter that emphasizes your fit with TEKsystems' company culture and values, and your ability to thrive in a dynamic, cross-functional environment
• Prepare examples of successful campaigns you've managed, focusing on results and continuous improvement
• Follow up with the recruiter or hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.