📌 Core Information
🔹 Job Title: CRM Campaign Manager
🔹 Company: Samsung Electronics
🔹 Location: Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in the office, 2 days at home per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM strategies for mobile flagship launches across Europe
- Collaborating with internal stakeholders and agency partners to deliver compelling CRM propositions
- Analyzing campaign performance and using data insights to optimize targeting, messaging, and timing
- Championing a test-and-learn culture to drive innovation and improve campaign effectiveness
ASSUMPTION: This role requires a strong understanding of CRM channels and proven success in driving customer engagement and growth. Excellent analytical skills and the ability to collaborate across multiple teams are essential.
📋 Key Responsibilities
✅ Shape, develop, and continuously optimize the European CRM strategy, with a core focus on mobile flagship launches across all CRM touchpoints
✅ Work closely with internal stakeholders and agency partners to align, shape, and deliver compelling CRM propositions
✅ Evolve segmentation and personalisation strategies to drive acquisition, retention, and overall channel engagement
✅ Provide strategic guidance to +16 local teams across Europe, ensuring alignment with global HQ strategy and providing support to local teams
✅ Act as the primary CRM contact for European subsidiaries for mobile flagship launches
✅ Monitor and analyze CRM campaign performance across Europe
✅ Champion a test-and-learn culture to identify and test new approaches, tools, and tactics to improve campaign effectiveness
✅ Work closely with senior stakeholders across Europe and HQ to ensure CRM activity is aligned with broader marketing plans, product priorities, and business objectives
✅ Stay up to date with CRM best practices and broader industry trends to inform strategy and inspire innovation across channels
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to thrive in a fast-paced, agile environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in CRM campaign management, with a focus on mobile flagship launches
Required Skills:
- Strong knowledge of CRM channels and proven success driving customer engagement and growth
- Excellent analytical skills and the ability to use data insights to improve campaigns
- Strong communication and collaboration abilities across multiple teams
- Detail-oriented with a proactive, positive mindset
- Excellent verbal, written, and presentation skills
- Highly skilled in Microsoft Excel and PowerPoint
Preferred Skills:
- Experience with data analytics tools (Qliksense)
- Previous experience managing CRM campaigns across multiple markets
- Experience working in the Consumer Electronics or Technology industries
ASSUMPTION: Candidates with experience in Adobe Marketing Cloud tools (including Email, Push, Loyalty App, SMS, and Shop App) may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a CRM Campaign Manager with 2-5 years of experience in the United Kingdom)
Benefits:
- Hybrid working – 3 days in the office and 2 days at home per week (option to work 1 day a week at our agency in London)
- Bonus scheme linked to individual, team, and company performance
- Car allowance
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
Working Hours: 40 hours per week, with flexible working hours available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a CRM Campaign Manager with 2-5 years of experience in the United Kingdom. Actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the IT Services and IT Consulting industry, focusing on providing innovative technology solutions for businesses
Company Size: Samsung Electronics has 501-1,000 employees in the United Kingdom, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Samsung Electronics was founded in 1938 and has since grown into a global leader in the electronics industry
Company Description:
- Samsung Electronics is a global leader in consumer electronics, information technology, and mobile communications
- The company aims to inspire the world and create the future with innovative products and services
- Samsung Electronics is committed to creating a better world through its business activities and contributing to society
Company Specialties:
- Consumer Electronics
- Information Technology
- Mobile Communications
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a well-established company with a strong global presence, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the company
Reporting Structure: The CRM Campaign Manager will report directly to the European Data Marketing Team and collaborate with internal stakeholders and agency partners
Work Arrangement: This role offers a hybrid work arrangement, with 3 days in the office and 2 days at home per week
Growth Opportunities:
- Progression to a senior role within the European Data Marketing Team
- Opportunities to work on global campaigns and collaborate with teams in other regions
- Potential to specialize in a specific area of CRM or take on a leadership role within the team
ASSUMPTION: This role offers significant opportunities for growth and development within the company, with a clear path for career progression.
🌍 Location & Work Environment
Office Type: The Samsung House office in Chertsey, United Kingdom, offers a modern and collaborative work environment with state-of-the-art technology and amenities
Office Location(s): Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom
Geographic Context:
- The office is located in the Surrey countryside, approximately 20 miles southwest of London
- The area offers a mix of urban and rural living, with easy access to both city amenities and outdoor recreation
- The office is easily accessible by car, with on-site parking available
Work Schedule: The work schedule for this role is Monday to Friday, with flexible working hours available
ASSUMPTION: The Samsung House office in Chertsey provides a comfortable and productive work environment, with easy access to both urban and rural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the European Data Marketing Team
- Final interview with the European Data Marketing Director
Key Assessment Areas:
- CRM campaign management experience
- Data analysis and interpretation skills
- Collaboration and communication abilities
- Problem-solving and strategic thinking
- Cultural fit and alignment with Samsung's values
Application Tips:
- Tailor your resume to highlight your CRM campaign management experience and relevant skills
- Prepare examples of successful CRM campaigns you have managed and the results you achieved
- Demonstrate your understanding of Samsung's business and the role of CRM in driving growth and innovation
ATS Keywords: CRM, campaign management, customer engagement, data analysis, collaboration, communication, innovation, mobile flagship launches, European marketing
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills in detail.
🛠️ Tools & Technologies
- Adobe Marketing Cloud (Email, Push, Loyalty App, SMS, and Shop App)
- Microsoft Excel and PowerPoint
- Qliksense (desirable)
ASSUMPTION: Familiarity with Adobe Marketing Cloud tools and Microsoft Office Suite is essential for this role. Experience with Qliksense is desirable but not required.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Create value for customers
- Inspire for the future
- Perform at our best
- Work together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-focused and proactive
Self-Assessment Questions:
- How do you align with Samsung's company values, particularly 'Create value for customers' and 'Inspire for the future'?
- How comfortable are you working in a hybrid environment, collaborating with both on-site and remote team members?
- How do you approach problem-solving and strategic thinking in a fast-paced, agile environment?
ASSUMPTION: Samsung Electronics values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with the company's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple CRM campaigns simultaneously, requiring strong organizational skills and attention to detail
- Collaborating with internal stakeholders and agency partners across different time zones and cultures
- Keeping up with the latest CRM best practices and industry trends, requiring continuous learning and adaptation
- Working in a fast-paced, agile environment, with shifting priorities and tight deadlines
ASSUMPTION: This role presents unique challenges that require a proactive, detail-oriented, and collaborative approach to succeed.
📈 Similar Roles Comparison
- Compared to other CRM Campaign Manager roles, this position offers a broader scope of responsibility, with a focus on mobile flagship launches and a regional impact
- Samsung Electronics is a global leader in the electronics industry, providing opportunities for growth and advancement within the company
- This role offers a hybrid work arrangement, with 3 days in the office and 2 days at home per week, providing a flexible and balanced work environment
ASSUMPTION: This role offers unique opportunities for growth and development within the company, with a clear path for career progression.
📝 Sample Projects
- Developing and executing a CRM campaign for a mobile flagship launch, with a focus on driving customer acquisition and retention
- Analyzing campaign performance data and using insights to optimize targeting, messaging, and timing
- Collaborating with internal stakeholders and agency partners to deliver a compelling CRM proposition for a regional marketing campaign
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the CRM Campaign Manager may be involved in, with a focus on driving growth and innovation through CRM.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the European Data Marketing Team?
- How does this role contribute to Samsung's broader business goals and marketing plans?
- What opportunities are there for growth and development within the European Data Marketing Team and the wider company?
- How does the company support work-life balance and employee well-being?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your CRM campaign management experience and relevant skills
- Prepare a cover letter outlining your interest in the role and how your experience and skills make you a strong fit for the position
- Prepare examples of successful CRM campaigns you have managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
