📌 Core Information
🔹 Job Title: CRM Campaign Manager
🔹 Company: Samsung Electronics
🔹 Location: Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in the office, 2 days at home)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact, multi-channel CRM campaigns with a focus on mobile flagship launches
- Optimizing campaign performance and driving innovation to improve engagement, traffic, and sales
- Collaborating with internal stakeholders and agency partners to align CRM strategies with business objectives
- Providing strategic guidance to European subsidiaries and local teams to ensure alignment with global HQ strategy
- Analyzing campaign performance data to inform optimizations and drive continuous improvement
ASSUMPTION: This role requires a strong understanding of CRM channels and proven success in driving customer engagement and growth. Candidates should be detail-oriented, skilled in data analysis, and possess excellent communication and collaboration abilities.
📋 Key Responsibilities
✅ Shape, develop, and continuously optimize the European CRM strategy, with a core focus on mobile flagship launches across all CRM touchpoints
✅ Work closely with internal stakeholders and agency partners to align, shape, and deliver compelling CRM propositions
✅ Evolve segmentation and personalisation strategies to drive acquisition, retention, and overall channel engagement
✅ Provide strategic guidance to +16 local teams across Europe, ensuring alignment with global HQ strategy and providing support to local teams
✅ Act as the primary CRM contact for European subsidiaries for mobile flagship launches, presenting strategy updates, campaign performance, and optimisation plans in weekly calls with local markets
✅ Monitor and analyze CRM campaign performance across Europe, using data insights to optimise targeting, messaging, and timing to maximise impact
✅ Champion a test-and-learn culture, identifying and testing new approaches, tools, and tactics to improve campaign effectiveness
✅ Work closely with senior stakeholders across Europe and HQ to ensure CRM activity is aligned with broader marketing plans, product priorities, and business objectives
✅ Stay up to date with CRM best practices and broader industry trends, using this knowledge to inform strategy and inspire innovation across channels
ASSUMPTION: This role requires a high level of organisation, attention to detail, and the ability to thrive in a fast-paced, agile environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in CRM, with a proven track record of driving customer engagement and growth
Required Skills:
- Strong knowledge of CRM channels and proven success driving customer engagement and growth
- Excellent team player and can-do attitude
- Skilled at analyzing data and using insights to improve campaigns
- Strong communication and collaboration abilities across multiple teams
- Detail-oriented with a proactive, positive mindset
- Excellent verbal, written, and presentation skills
- Able to thrive in a fast-paced, agile environment
- Great time-management and prioritisation skills
- Curious and passionate about driving innovation in a global brand
- Highly skilled in Microsoft Excel and PowerPoint
Preferred Skills:
- Experience with data analytics tools (Qliksense)
- Previous experience managing CRM campaigns across multiple markets
- Experience working in the Consumer Electronics or Technology industries
ASSUMPTION: Candidates with additional language skills, particularly in European languages, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for CRM Manager roles in the UK)
Benefits:
- Hybrid working – 3 days in the office and 2 days at home per week (option to work 1 day a week at our agency in London)
- Bonus scheme linked to individual, team, and company performance
- Car allowance
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for hybrid working
ASSUMPTION: The salary range provided is an estimate based on industry standards for CRM Manager roles in the UK. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the IT Services and IT Consulting industry, with a focus on providing innovative technology solutions to businesses.
Company Size: Samsung Electronics is a large corporation with 501-1,000 employees in France, where this role is based. This size allows for ample opportunities for collaboration and growth.
Founded: Samsung Electronics was founded in 1938 and has since grown into a global leader in electronics and technology.
Company Description:
- Samsung Electronics is a multinational electronics company headquartered in South Korea
- The company offers a wide range of products and services, including smartphones, tablets, TVs, and appliances
- Samsung Electronics is committed to innovation and sustainability, with a focus on creating products that enhance people's lives
Company Specialties:
- Consumer Electronics
- Semiconductors
- Telecommunications
Company Website: Samsung Electronics France
ASSUMPTION: Samsung Electronics is a well-established company with a strong global presence. This role offers the opportunity to work for a large, successful organisation with a focus on innovation and growth.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in CRM. It offers opportunities for growth and development within the company.
Reporting Structure: The CRM Campaign Manager will report directly to the CRM Manager and work closely with internal stakeholders and agency partners.
Work Arrangement: This role is offered on a hybrid basis, with 3 days in the office and 2 days at home per week. There is also an option to work 1 day a week at the agency in London.
Growth Opportunities:
- Progression to a senior role within the CRM team
- Expansion into other areas of marketing or business development
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: This role offers a clear path for career progression and growth within the company. Candidates should be motivated and driven to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: The Samsung House office in Chertsey, United Kingdom, offers a modern and collaborative work environment with state-of-the-art technology and amenities.
Office Location(s): Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom
Geographic Context:
- The office is located in the town of Chertsey, Surrey, approximately 20 miles southwest of London
- The area offers a mix of urban and rural environments, with easy access to outdoor activities and cultural attractions
- The office is easily accessible by public transportation, with nearby train stations and bus routes
Work Schedule: The work schedule is Monday to Friday, with flexibility for hybrid working. The core hours are 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility. Candidates should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and a member of the CRM team
- Final interview with the CRM Manager and a senior member of the team
Key Assessment Areas:
- CRM knowledge and experience
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your CRM experience and relevant skills
- Be prepared to discuss specific CRM campaigns you have worked on and the results you achieved
- Demonstrate your understanding of the role and Samsung Electronics' business by researching the company and preparing thoughtful questions
ATS Keywords: CRM, campaign management, customer engagement, data analysis, marketing strategy, Adobe Marketing Cloud, segmentation, personalisation
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's CRM knowledge, experience, and cultural fit with the team.
🛠️ Tools & Technologies
- Adobe Marketing Cloud (Email, Push, Loyalty App, SMS, and Shop App)
- Microsoft Excel and PowerPoint
- Qliksense (desirable)
ASSUMPTION: Familiarity with Adobe Marketing Cloud and Microsoft Office Suite is essential for this role. Experience with Qliksense is desirable but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Sustainability
- Trust
- Integrity
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with Samsung Electronics' company values, particularly innovation and performance?
- Are you comfortable working in a hybrid environment, managing your time effectively, and collaborating with remote team members?
- How do you approach continuous learning and professional development in a fast-paced, ever-changing industry?
ASSUMPTION: Samsung Electronics values a diverse and inclusive work environment. Candidates should be able to demonstrate their fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and agency partners across Europe
- Balancing strategic planning with day-to-day campaign execution
- Keeping up with the latest CRM trends and technologies in a rapidly evolving industry
- Working effectively in a hybrid work environment, balancing in-office collaboration with remote work
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be motivated and driven to take on new challenges and responsibilities.
📈 Similar Roles Comparison
- This role is similar to a CRM Manager or CRM Campaign Manager position in other companies, with a focus on developing and executing multi-channel CRM campaigns
- However, this role is unique in its focus on mobile flagship launches and its global scope across Europe
- Career progression in this role may lead to senior CRM positions or expansion into other areas of marketing or business development
ASSUMPTION: This role offers a unique opportunity to work on high-profile campaigns and projects, with a clear path for career progression and growth within the company.
📝 Sample Projects
- Developing and executing a multi-channel CRM campaign for a mobile flagship launch, resulting in a 20% increase in customer engagement and a 15% increase in sales
- Implementing a new segmentation strategy, leading to a 15% increase in open rates and a 10% increase in click-through rates for email campaigns
- Optimising push notification campaigns, resulting in a 25% increase in app engagement and a 15% increase in app downloads
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful CRM campaigns, driving engagement, traffic, and sales.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader CRM strategy for Samsung Electronics, and how will my work contribute to the company's overall business goals?
- What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured against these objectives?
- How does Samsung Electronics support the professional development and growth of its employees, particularly in the CRM team?
- What are the key challenges facing the CRM team in the next 12-24 months, and how can this role help address these challenges?
- How does Samsung Electronics foster a collaborative and inclusive work environment, particularly in a hybrid work setting?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Samsung CRM Campaign Manager
- Tailor your resume and cover letter to highlight your CRM experience and relevant skills
- Prepare for the interview by researching Samsung Electronics and the CRM team, and preparing thoughtful questions
- If selected, be prepared to discuss specific CRM campaigns you have worked on and the results you achieved
- Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
