Retention Marketing Expert(PH)

📌 Core Information

🔹 Job Title: Retention Marketing Expert (PH)

🔹 Company: HireHawk

🔹 Location: Remote (Philippines)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Mastering Klaviyo to drive significant revenue growth through retention marketing strategies
• Architecting and executing complex automation flows across multiple touch points
• Developing advanced segmentation strategies using behavioral data and predictive analytics
• Creating dynamic content systems for personalized experiences at scale
• Optimizing deliverability, sender reputation, and inbox placement through technical best practices

ASSUMPTION: This role requires a high level of Klaviyo expertise and a proven track record in driving revenue growth through retention marketing. The ideal candidate will have a deep understanding of customer lifecycle marketing and retention psychology.

📋 Key Responsibilities

✅ Advanced Klaviyo Mastery:

• Architect and execute complex automation flows that maximize customer lifetime value
• Build sophisticated segmentation strategies using behavioral data, purchase patterns, RFM analysis, and predictive analytics
• Create dynamic content systems that personalize experiences at scale based on customer preferences and behavior
• Implement advanced triggered campaigns with complex conditional logic and multi-branch flows
• Optimize deliverability, sender reputation, and inbox placement through technical best practices

✅ Strategic Retention Architecture:

• Develop comprehensive retention strategies that increase repeat purchase rates and customer lifetime value
• Design and execute win-back campaigns, VIP programs, and loyalty-driven automation sequences
• Create customer journey mapping and lifecycle optimization programs
• Build predictive segments for churn prevention and revenue recovery
• Implement cross-sell and up-sell strategies through intelligent product recommendation systems

✅ Performance Analytics & Revenue Attribution:

• Master advanced Klaviyo analytics including cohort analysis, revenue attribution, and incrementality measurement
• Create custom reporting dashboards and KPI tracking systems for retention metrics
• Conduct deep-dive analysis on campaign performance, customer behavior patterns, and revenue opportunities
• Implement robust A/B testing frameworks for continuous optimization across all campaigns
• Track and optimize key metrics: CLV, repeat purchase rate, email-attributed revenue, and retention cohorts

✅ Technical Expertise & Platform Optimization:

• Manage complex integrations between Klaviyo and other marketing tools/platforms
• Optimize database management, list hygiene, and subscriber lifecycle automation
• Implement advanced personalization using Klaviyo's dynamic content and API capabilities
• Troubleshoot technical issues and optimize platform performance for maximum efficiency
• Stay current with Klaviyo feature updates and implement cutting-edge functionality

ASSUMPTION: This role requires a high level of technical proficiency and a deep understanding of Klaviyo's advanced features. The ideal candidate will be able to architect and execute complex automation flows and implement sophisticated segmentation strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of email marketing experience with minimum 3 years as a Klaviyo power user

Required Skills:

• Expert-level Klaviyo knowledge and experience
• Proven track record of significant revenue growth through retention marketing programs ($500K+ email-attributed revenue experience)
• Advanced analytical skills with ability to derive actionable insights from complex data sets
• Deep understanding of customer lifecycle marketing and retention psychology
• Experience managing 6-figure+ email marketing budgets and high-volume sending
• Strategic thinking abilities to develop comprehensive retention marketing roadmaps
• Technical proficiency with integrations, APIs, and advanced platform features
• Expert-level segmentation skills using behavioral data and predictive modeling

Preferred Skills:

• Experience with advanced Klaviyo features: predictive analytics, dynamic content, API integrations
• Proven ability to achieve industry-leading email metrics (25%+ open rates, 4%+ click rates, high deliverability)
• Deep expertise in beauty/cosmetics email marketing strategies and customer behavior
• Experience with complex multi-channel retention campaigns
• Knowledge of email deliverability optimization and sender reputation management
• Ability to train and mentor other team members on Klaviyo best practices

ASSUMPTION: Given the high level of Klaviyo expertise required, candidates with a proven track record in driving revenue growth through retention marketing are strongly preferred. Experience in the beauty/cosmetics industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: Competitive salary (Philippines Peso 1,200,000 - 1,800,000 per year, based on experience and performance)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: 40 hours per week, 8 am - 5 pm PST

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the Philippines. Benefits may vary based on the company's standard benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: Small (11-50 employees) - A smaller company size may offer more opportunities for growth and direct impact on the business.

Founded: 2015 - HireHawk has been operating for 10 years, providing ample time for the company to establish its processes and culture.

Company Description:

• At HireHawk, we make a promise to our customers – a promise to not only meet, but consistently exceed, expectations.
• Our energetic, committed team has a depth and diversity of experience, with competence in fields as varied as the humanities, engineering, marketing, and business management.
• Team HireHawk is represented equally by both sexes and works with a well-rounded perspective.
• HireHawk’s wide service network is another advantage. We are able to delight customers everywhere in the country.

Company Specialties:

• Recruitments
• Career Counseling
• Training
• and Visa Services

Company Website: http://www.hirehawk.co.in

ASSUMPTION: HireHawk's diverse team and wide service network may indicate a dynamic and inclusive work environment. The company's focus on exceeding customer expectations suggests a strong commitment to quality and client satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a high level of expertise and a proven track record in retention marketing. The ideal candidate will have 5-10 years of experience in email marketing and a deep understanding of Klaviyo.

Reporting Structure: This role reports directly to the Marketing Manager or a similar position. The Retention Marketing Expert will work closely with the marketing team to develop and execute retention strategies.

Work Arrangement: Fully remote (Philippines) - This role can be performed remotely from anywhere in the Philippines. However, the working hours are aligned with PST to accommodate collaboration with the team.

Growth Opportunities:

• As a mid-senior level role, this position offers opportunities for career progression within the marketing department or the company as a whole.
• The ideal candidate will have the chance to mentor junior team members and develop their Klaviyo skills.
• This role may also provide opportunities to expand into other marketing channels or take on additional responsibilities as the company grows.

ASSUMPTION: Given the company's size and the role's focus on driving revenue growth, there may be ample opportunities for career advancement and impact on the business.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in the office. However, the company's headquarters are located in Chandigarh, Punjab, India.

Office Location(s): Chandigarh, Punjab, India

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The country has a vibrant culture, with a rich history and diverse traditions. It is known for its beautiful beaches, delicious cuisine, and friendly people.
• The Philippines is an archipelagic country in Southeast Asia, consisting of 7,641 islands with a total land area of approximately 300,000 square kilometers.

Work Schedule: 40 hours per week, 8 am - 5 pm PST - This role requires a full-time commitment, with working hours aligned with PST to accommodate collaboration with the team.

ASSUMPTION: The remote work arrangement may offer a better work-life balance, while the Philippines' tropical climate and vibrant culture may provide a pleasant work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment to evaluate Klaviyo expertise and analytical skills
• Final interview with the Marketing Manager or a similar position to discuss the role's responsibilities and expectations

Key Assessment Areas:

• Klaviyo expertise and technical proficiency
• Analytical skills and data-driven decision-making
• Strategic thinking and problem-solving abilities
• Communication skills and cultural fit

Application Tips:

• Highlight your Klaviyo experience and achievements in your resume, using specific examples and metrics to demonstrate your expertise.
• Tailor your cover letter to emphasize your understanding of the role's requirements and your fit with the company's culture.
• Prepare for the technical assessment by brushing up on your Klaviyo skills and practicing data analysis exercises.

ATS Keywords: Klaviyo, retention marketing, email marketing, segmentation, automation, analytics, revenue growth, customer lifecycle, behavioral data, predictive analytics, dynamic content, triggered campaigns, deliverability, sender reputation, inbox placement, A/B testing, customer behavior, RFM analysis, win-back campaigns, VIP programs, loyalty-driven automation, customer journey mapping, lifecycle optimization, cross-sell, up-sell, product recommendation systems, cohort analysis, revenue attribution, incrementality measurement, API integrations, personalization, technical best practices, customer lifetime value, repeat purchase rate, email-attributed revenue, retention cohorts, customer psychology, marketing roadmaps, mentoring, career progression, professional development

ASSUMPTION: The application process may involve multiple stages, including a technical assessment to evaluate the candidate's Klaviyo expertise and analytical skills. Tailoring the resume and cover letter to highlight relevant experience and skills is essential for success.

🛠️ Tools & Technologies

• Klaviyo - The ideal candidate will have expert-level knowledge of Klaviyo's advanced features and capabilities.
• Other marketing tools and platforms - Depending on the company's tech stack, the Retention Marketing Expert may need to work with other marketing tools and platforms, such as email service providers, CRM systems, and marketing automation software.
• Data analysis tools - The role requires proficiency in data analysis tools, such as Excel, Google Analytics, or Tableau, to derive actionable insights from complex data sets.

ASSUMPTION: The ideal candidate will have expert-level knowledge of Klaviyo and a strong understanding of other marketing tools and platforms relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Exceeding expectations - HireHawk is committed to consistently exceeding customer expectations and delivering exceptional results.
• Diversity and inclusion - The company values diversity and fosters an inclusive work environment where everyone can contribute and grow.
• Continuous learning - HireHawk encourages its team members to continuously learn and develop their skills to stay ahead of the curve.

Work Style:

• Collaborative - The ideal candidate will work closely with the marketing team to develop and execute retention strategies.
• Data-driven - The role requires a strong focus on data analysis and using data-driven insights to inform decision-making.
• Proactive - The ideal candidate will take initiative and proactively identify opportunities for improvement and growth.

Self-Assessment Questions:

• Do you have a proven track record of driving revenue growth through retention marketing strategies?
• Are you comfortable working remotely and collaborating with a team across different time zones?
• Do you have expert-level knowledge of Klaviyo and a strong understanding of other marketing tools and platforms relevant to the role?
• Are you comfortable working with complex data sets and deriving actionable insights from your analysis?
• Do you have a strategic mindset and the ability to develop comprehensive marketing roadmaps?

ASSUMPTION: The ideal candidate will align with HireHawk's company values and work style, with a proven track record in retention marketing and a strong focus on data-driven decision-making.

⚠️ Potential Challenges

• Managing high-volume sending and optimizing deliverability - The role requires experience managing 6-figure+ email marketing budgets and high-volume sending, as well as a strong understanding of email deliverability optimization and sender reputation management.
• Keeping up with Klaviyo feature updates - The ideal candidate will need to stay current with Klaviyo feature updates and implement cutting-edge functionality to maximize platform performance.
• Working with a diverse team - HireHawk's team has a depth and diversity of experience, with competence in fields as varied as the humanities, engineering, marketing, and business management. The ideal candidate will need to be comfortable working with a diverse team and leveraging the strengths of each team member.
• Adapting to a remote work environment - The role is fully remote, which may present challenges in terms of communication, collaboration, and work-life balance. The ideal candidate will need to be comfortable working remotely and managing their time effectively.

ASSUMPTION: The ideal candidate will have experience managing high-volume sending and optimizing deliverability, as well as a strong understanding of Klaviyo's advanced features and a willingness to adapt to a remote work environment.

📈 Similar Roles Comparison

• Retention Marketing Manager vs. Retention Marketing Expert - While both roles focus on retention marketing strategies, the Retention Marketing Manager may have additional responsibilities, such as team management, budget allocation, and strategic planning. The Retention Marketing Expert, on the other hand, is a more specialized role that requires expert-level Klaviyo knowledge and a proven track record in driving revenue growth through retention marketing.
• Email Marketing Specialist vs. Retention Marketing Expert - The Email Marketing Specialist may have a broader focus on email marketing campaigns, including acquisition, engagement, and conversion strategies. The Retention Marketing Expert, however, is specifically focused on retention marketing strategies and maximizing customer lifetime value through advanced Klaviyo techniques.
• Career progression - The Retention Marketing Expert role may provide opportunities for career progression within the marketing department or the company as a whole, depending on the company's size and growth trajectory.

ASSUMPTION: The Retention Marketing Expert role is a specialized, mid-senior level position that requires expert-level Klaviyo knowledge and a proven track record in driving revenue growth through retention marketing. The ideal candidate will have a deep understanding of customer lifecycle marketing and retention psychology, as well as experience managing high-volume sending and optimizing deliverability.

📝 Sample Projects

• Developing a comprehensive retention marketing roadmap for a beauty/cosmetics e-commerce company, including advanced segmentation strategies, dynamic content systems, and triggered campaigns to maximize customer lifetime value
• Implementing a predictive analytics model to identify high-value customers at risk of churn and developing targeted win-back campaigns to re-engage and retain these customers
• Optimizing email deliverability and sender reputation for a high-volume sending client, resulting in a 20% increase in open rates and a 5% increase in click-through rates

ASSUMPTION: The ideal candidate will have experience working on similar projects that demonstrate their expertise in retention marketing, advanced Klaviyo techniques, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the retention marketing efforts, and how can this role address them?
• What are the company's plans for growth and expansion in the next 1-3 years, and how does this role contribute to those plans?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role's requirements and their fit with the company's culture and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the HireHawk job portal
• Tailor your resume and cover letter to highlight your Klaviyo experience and achievements, as well as your understanding of the role's requirements and your fit with the company's culture.
• Prepare for the technical assessment by brushing up on your Klaviyo skills and practicing data analysis exercises.
• If selected for an interview, be prepared to discuss your retention marketing strategies, data-driven approach, and cultural fit with the HireHawk team.
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.