📌 Core Information
🔹 Job Title: CRM Marketing Specialist II
🔹 Company: iHerb
🔹 Location: Irvine, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing global marketing campaigns across various channels
- Ensuring high-quality delivery of marketing communications
- Collaborating with cross-functional teams to gather necessary assets and align on campaign requirements
- Providing support in managing and troubleshooting key CRM tools
- Assisting in gathering campaign performance data and conducting basic analysis
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple tasks simultaneously.
📋 Key Responsibilities
✅ Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms, ensuring adherence to specified send criteria, audience segmentation, and scheduling.
✅ Serve as a meticulous quality control specialist, reviewing campaign setup, creative assets, copy, and segmentation to ensure accuracy, brand consistency, and integrity prior to launch.
✅ Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives.
✅ Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS.
✅ Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization.
✅ Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements.
✅ Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues.
✅ Assist in gathering campaign performance data and conducting basic analysis to inform future strategies.
✅ Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency.
ASSUMPTION: This role may require working on weekends or evenings to meet campaign deadlines, especially during peak seasons.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Experience: 2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, preferably in a high-volume, fast-paced environment.
Required Skills:
- Experience using CRM platforms (e.g., Braze, Iterable, Klaviyo, or similar)
- Experience using CDP platforms (e.g. Segment, Simon Data, Action IQ, or similar)
- Experience using Google Business Suite (Gmail, Drive, Docs, Sheets, Slides)
- Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices
- Exceptional attention to detail and strong organizational skills
- Excellent written and verbal communication abilities
- Ability to manage multiple tasks simultaneously and adapt to changing priorities
- Proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility
Preferred Skills:
- Knowledge of snippet languages such as Jinja and Liquid
- Experience within an e-commerce environment
- Experience in email template coding and development
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools such as Asana would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The anticipated pay scale for this position is $51,480 - $100,303 USD per year. However, the final pay offered to a successful candidate may vary by geographic location based on where the job is located or where you work. The final pay offered will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.
Benefits:
- Medical, Dental, Vision, and Basic Life Insurance
- 401(k) plan
- Time Off and Paid Sick Leave
- Paid Holidays
- Restricted Stock Units and annual bonuses pursuant to eligibility and performance criteria
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM PST. However, working hours may vary based on campaign needs and project deadlines.
ASSUMPTION: iHerb offers a comprehensive benefits package designed to help employees and their families stay healthy, live well, and plan for their financial future. For more information on iHerb benefits, visit iHerbBenefits.com.
📌 Applicant Insights
🔍 Company Context
Industry: iHerb operates in the retail industry, specifically focusing on e-commerce for health and wellness products.
Company Size: iHerb has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: iHerb was founded in 1996, giving it over 25 years of experience in the health and wellness industry.
Company Description:
- iHerb is on a mission to make health and wellness accessible to all, offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
- The company is the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products, shipping over 50,000 products, from over 1,800 brands direct to customers in 180+ countries.
- iHerb's vision is to become the #1 destination for health and wellness across the world, empowering people to enhance their health, happiness, and well-being.
Company Specialties:
- Vitamins
- Sports Nutrition
- Natural Supplements and Remedies
- Natural Foods
- Environment Friendly Goods
- Dry Foods
- eCommerce
Company Website: iHerb.com
ASSUMPTION: iHerb's commitment to customer focus, empowerment, entrepreneurship, diversity and inclusion, and simplicity is reflected in its company culture and values.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 2-4 years of experience in CRM operations, email marketing, or digital campaign execution.
Reporting Structure: The CRM Marketing Specialist II reports directly to the CRM Marketing Manager.
Work Arrangement: This is an on-site position, with the option for remote work for specific roles and teams. The CRM Marketing Specialist II is expected to work on-site at the Irvine, California headquarters.
Growth Opportunities:
- Progression to a Senior CRM Marketing Specialist role, managing a team of marketing specialists
- Transition to a CRM Marketing Manager role, overseeing the CRM marketing team and strategy
- Expansion into other marketing channels or product categories within iHerb
ASSUMPTION: iHerb's fast-paced environment and focus on employee growth provide ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: iHerb's headquarters is a modern, collaborative workspace with open-plan offices, meeting rooms, and breakout spaces.
Office Location(s): 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US
Geographic Context:
- Irvine is located in Orange County, California, approximately 45 miles southeast of Los Angeles
- The area offers a mix of urban and suburban living, with numerous parks, beaches, and outdoor recreation opportunities
- Irvine is known for its high-quality schools and family-friendly neighborhoods
Work Schedule: Standard business hours, Monday through Friday, 9:00 AM to 5:00 PM PST, with flexibility based on campaign needs and project deadlines.
ASSUMPTION: iHerb's Irvine headquarters provides a dynamic and engaging work environment, fostering collaboration and innovation among team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the iHerb careers portal
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Technical skills in CRM platforms, CDP platforms, and HTML/CSS
- Campaign segmentation and A/B testing methodologies
- Attention to detail and organizational skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of iHerb's mission, values, and company culture in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Showcase your proficiency in HTML and CSS with examples of your email template development work
ATS Keywords: CRM, Marketing Specialist, Email Marketing, Campaign Execution, A/B Testing, HTML, CSS, Attention to Detail, Organizational Skills, Communication Skills, Problem-Solving, Teamwork, Adaptability
ASSUMPTION: iHerb's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- CRM platforms: Braze, Iterable, Klaviyo, or similar
- CDP platforms: Segment, Simon Data, Action IQ, or similar
- Google Business Suite: Gmail, Drive, Docs, Sheets, Slides
- HTML and CSS for email template development
- Project management tools: Asana
- Data analysis tools: Google Analytics, Excel, or similar
ASSUMPTION: iHerb's marketing technology stack is designed to support efficient campaign execution, data-driven decision-making, and continuous improvement.
👔 Cultural Fit Considerations
Company Values:
- Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Fast-paced and dynamic, with a focus on agility and adaptability
- Data-driven and analytical, with a focus on continuous improvement
- Customer-centric, with a focus on delivering exceptional customer experiences
Self-Assessment Questions:
- How do you ensure strict adherence to established CRM operational processes and best practices?
- Can you provide an example of a time when you had to adapt to changing priorities or tight deadlines in a high-volume, fast-paced environment?
- How do you approach working with diverse teams and stakeholders to gather necessary assets and align on campaign requirements?
ASSUMPTION: iHerb's company culture values collaboration, innovation, and a customer-focused mindset, with a strong emphasis on empowering employees to drive results.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced, high-volume environment
- Adapting to changing priorities and campaign requirements
- Ensuring high-quality delivery of marketing communications across diverse regions and campaign types
- Working with a wide range of stakeholders, including regional marketing, design, translation, data, and technology teams
- Keeping up-to-date with industry trends and best practices in CRM operations and marketing technology
ASSUMPTION: iHerb's dynamic and fast-paced environment may present challenges in terms of workload, adaptability, and stakeholder management. However, the company's commitment to employee growth and development provides opportunities for career advancement and skill-building.
📈 Similar Roles Comparison
- Compared to other CRM Marketing Specialist roles, this position may have a higher volume of campaigns and a broader range of channels, requiring strong organizational skills and adaptability
- iHerb's focus on e-commerce and global marketing sets this role apart from similar positions in other industries, with a unique emphasis on regional and co-op marketing initiatives
- Career progression in this role may differ from other marketing specializations, with a focus on CRM-specific growth opportunities rather than general marketing career paths
ASSUMPTION: While this role shares similarities with other CRM Marketing Specialist positions, its unique focus on e-commerce, global marketing, and CRM-specific growth opportunities sets it apart in the industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a specific product launch, including segmentation, localization, and A/B testing
- Collaborating with the design team to create responsive email templates for a seasonal promotion, ensuring brand consistency and cross-client compatibility
- Optimizing an existing email campaign's performance through A/B testing, data analysis, and process improvement
ASSUMPTION: iHerb's diverse product portfolio and global customer base provide ample opportunities for CRM Marketing Specialists to work on a wide range of projects, from regional marketing campaigns to cross-channel promotional initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign volume and mix for this role, and how the workload is managed?
- How does the CRM Marketing team collaborate with other departments, such as regional marketing, design, and data, to ensure campaign success?
- What are the primary challenges faced by CRM Marketing Specialists at iHerb, and how are they addressed?
- How does iHerb support the professional development and career growth of its CRM Marketing Specialists?
- What are the key performance indicators (KPIs) used to measure the success of CRM marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role's requirements, the team's dynamics, and iHerb's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your proficiency in CRM platforms, campaign segmentation, and A/B testing methodologies
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Showcase your proficiency in HTML and CSS with examples of your email template development work
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
