📌 Core Information
🔹 Job Title: CRM Campaign Manager
🔹 Company: E.ON Next
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive CRM plans to enhance customer engagement
- Collaborating with various teams to ensure effective communication strategies
- Performance monitoring and optimization of campaign performance
- Proactive problem-solving and stakeholder management in a fast-paced environment
ASSUMPTION: This role requires a strategic thinker with a passion for CRM marketing and a strong data-driven mindset to succeed.
📋 Key Responsibilities
✅ Develop comprehensive CRM plans aligned with customer engagement goals, translating business requirements into actionable KPIs
✅ Leverage data to optimize campaign performance, ensuring all CRM initiatives are aligned with strategic goals
✅ Build strong relationships with internal stakeholders, ensuring CRM campaigns and strategies support broader business requirements
✅ Work closely with E-commerce, Digital, and other teams to enhance customer journeys and conversion rates
✅ Oversee the creation and maintenance of performance dashboards, supporting your team in reporting and optimization
✅ Identify and address potential blockers to timely campaign delivery, maintaining team autonomy and efficiency
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of demonstrated CRM campaign management experience
Required Skills:
- Proven ability to develop and execute CRM strategies
- Strong data-driven mindset with experience in performance-based campaigning
- Excellent stakeholder management skills in a fast-paced environment
- Digital proficiency with experience in automated marketing software solutions
- Creative problem-solving skills with a proactive approach to challenges
- Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously
Preferred Skills:
- Energy industry experience
- Start-up/sub-brand experience
- Growth mindset with a desire to work in a dynamic, growth-oriented culture
ASSUMPTION: Candidates with experience in the energy sector and start-up brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the UK)
Benefits:
- 26 days holiday plus bank holidays each year
- Generous pension scheme (you contribute 5%, we contribute 6%, increasing to 10% after 2 years)
- Excellent parental leave allowance
- Flexible benefits package including the option to buy up to 10 days holiday a year
Working Hours: Monday-Friday, 9AM-5PM (Flexible hybrid working)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities. E.ON Next is a UK-based company focused on bringing feel-good energy to everyone by helping remove the barriers of the energy transition.
Company Size: 1,001-5,000 employees. As a mid-sized company, E.ON Next offers a blend of structure and growth opportunities.
Founded: 2020. E.ON Next is a relatively new company with a strong focus on innovation and growth.
Company Description:
- E.ON Next is on a mission to bring feel-good energy to everyone by helping remove the barriers of the energy transition
- The company aims to help customers reduce both their bills and their environmental impact by saving CO2
- E.ON Next offers an inclusive working environment with a focus on equal opportunities and fairness for everyone
Company Specialties:
- Energy transition and sustainability
- Customer-centric marketing and engagement
- Innovative energy solutions
Company Website: https://www.eonnext.com/
ASSUMPTION: E.ON Next is a dynamic and growing company with a strong focus on customer engagement and sustainability.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including E-commerce, Digital, Customer Service, and Commercial
Work Arrangement: Flexible hybrid working, with a blend of in-office and home working
Growth Opportunities:
- Potential career progression within the marketing team or broader organization
- Opportunities to work on high-impact projects and campaigns
- Chance to develop skills in CRM management, data analysis, and stakeholder engagement
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London - E.ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB
Geographic Context:
- London is a vibrant, multicultural city with a thriving job market and numerous opportunities for professional growth
- The office is located in the Farringdon area, with easy access to public transportation and nearby amenities
- The city offers a wide range of cultural, entertainment, and leisure activities
Work Schedule: Monday-Friday, 9AM-5PM, with flexible working arrangements available
ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- CRM campaign management skills
- Data-driven mindset and analytical skills
- Stakeholder management and communication skills
- Problem-solving and creative thinking
Application Tips:
- Tailor your resume and cover letter to highlight your CRM campaign management experience and data-driven mindset
- Include specific examples of successful CRM campaigns you've managed and the results you achieved
- Demonstrate your understanding of the energy sector and E.ON Next's mission and values
ATS Keywords: CRM, campaign management, data-driven, stakeholder management, digital marketing, performance optimization, customer engagement, energy sector
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on CRM campaign management experience and a strong data-driven mindset.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
- Project management software (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Innovative: Embracing change and driving progress
- Collaborative: Working together to achieve our goals
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you ensure that your CRM campaigns align with the company's customer-centric values?
- Can you describe a time when you had to manage multiple stakeholders with competing priorities? How did you navigate this situation?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: E.ON Next values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a desire to learn and grow.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities
- Keeping up with the fast-paced and dynamic nature of the energy sector
- Balancing the need for data-driven decision-making with the need for quick campaign turnaround
- Adapting to changes in the company's marketing strategy or priorities
ASSUMPTION: This role may present challenges related to stakeholder management, adaptability, and balancing data-driven decision-making with quick campaign turnaround.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on CRM campaign management and requires a strong data-driven mindset
- Compared to other CRM roles, this position offers a unique opportunity to work in the energy sector and drive customer engagement in a dynamic and growing company
- Career progression in this role may lead to opportunities in marketing management, data analysis, or customer experience
ASSUMPTION: This role offers a unique blend of CRM campaign management, data-driven decision-making, and customer engagement in the energy sector.
📝 Sample Projects
- Developing and executing a comprehensive CRM plan to improve customer engagement and reduce churn for E.ON Next's Sainsbury's Energy customer base
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions, using data-driven insights and A/B testing
- Collaborating with the digital team to enhance customer journeys and improve the user experience on the E.ON Next website
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the CRM Campaign Manager role at E.ON Next.
❓ Key Questions to Ask During Interview
- Can you describe the company's CRM strategy and how this role fits into that overall plan?
- How does the marketing team collaborate with other departments, such as E-commerce, Digital, and Customer Service?
- What are the biggest challenges facing the CRM team in the next 6-12 months, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing team or broader organization?
- How does E.ON Next support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM campaign management experience and data-driven mindset
- Prepare examples of successful CRM campaigns you've managed and the results you achieved
- Be ready to discuss your understanding of the energy sector and E.ON Next's mission and values
- Follow up with the hiring manager one week after your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
