CRM Campaign Manager with French Language (all genders)

📌 Core Information

🔹 Job Title: CRM Campaign Manager with French Language (all genders)

🔹 Company: zooplus SE

🔹 Location: Madrid, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 office days per month)

🚀 Job Overview

Key aspects of this role include:

• Creating customer-centric communications for multi-channel lifecycle campaigns
• Setting up manual & automated mailings and push notifications
• Leveraging state-of-the-art development and testing approaches
• Collaborating with cross-functional teams to ensure on-brand and impactful communications
• Monitoring campaign performance and benchmarking for continuous improvement

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on customer engagement and retention.

📋 Key Responsibilities

✅ Creates customer-centric communications and executes multi-channel lifecycle campaigns to drive customer activation, engagement, and reactivation across markets

✅ Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision

✅ Leverages state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives

✅ Works with product, loyalty, marketing, and operations teams to ensure that communications are on-brand and impactful

✅ Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty

✅ Implements Central CRM campaigns (Push Notifications, Newsletters)

✅ Monitors campaign performance to ensure consistency, streamline monitoring, and leverage insights for impactful interactions and knowledge sharing

✅ Benchmarking, providing new ideas for touchpoints in A/B test scenarios

✅ Aligns with other functions (e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty) on CRM activity, including best practice sharing with other CRM Campaign managers across markets

ASSUMPTION: This role may involve optional support for sampling/insert into parcel planning, execution, A/B testing, and analysis, as well as postal print mailings from conception to execution and reporting.

🎯 Required Qualifications

Education: BSc+ degree in business administration, e-commerce, marketing, tech, or related field.

Experience: 1-3 years of Marketing Automation and CRM experience

Required Skills:

• Proficiency in customer data and CRM processes, ideally experience in FMCG
• Analytical mindset and enthusiasm for understanding customers, driving campaigns
• Fluent in English and French at a fluent level (B2)
• Demonstrated experience in managing complex, high-impact projects

Preferred Skills:

• Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Campaign)
• Knowledge of SQL or other data analysis tools

ASSUMPTION: Candidates with experience in the FMCG industry or a strong understanding of customer data and CRM processes will be at an advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimate based on market research for similar roles in Madrid)

Benefits:

• 20% discount in the zooplus shop
• Internal and external training
• Team events
• 28 annual vacation days
• Private medical health insurance
• Hybrid working model (up to 40% home office per month)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Pet Supplies)

Company Size: 1,001-5,000 employees

Founded: 1999

Company Description:

• Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
• Driven by core values of Care, Courage, Openness, and Simplicity
• Offers a wide range of pet products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs

Company Specialties:

• Animal
• Retail
• Pet supplies
• E-Commerce
• Pets and pet food

Company Website: zooplus.com

ASSUMPTION: zooplus is committed to equal opportunity and values diversity and inclusion among its team members.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the CRM Manager

Work Arrangement: Hybrid (2 office days per month)

Growth Opportunities:

• Potential career progression to Senior CRM Campaign Manager or similar roles
• Opportunities to work on international projects and collaborate with cross-functional teams
• Access to internal and external training and development opportunities

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (2 office days per month)

Office Location(s): Génova 17, 5plta, Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
• Madrid is known for its vibrant arts scene, world-class museums, and historic architecture
• The office is located in the Chamberí district, close to public transportation and various amenities

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work schedule may be flexible, depending on the needs of the role and the team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Candidates' understanding of CRM processes and customer data
• Candidates' analytical and problem-solving skills
• Candidates' communication and collaboration skills
• Candidates' language proficiency in English and French

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your experience with CRM campaigns and customer engagement initiatives
• Demonstrate your understanding of the pet industry and zooplus's business model

ATS Keywords: CRM, Marketing Automation, Customer Engagement, Campaign Management, Analytical Skills, Project Management, Content Creation, Email Marketing, A/B Testing, Customer Data Analysis, French Language

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Adobe Campaign
• SQL
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: The tools and technologies used may vary depending on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Care
• Courage
• Openness
• Simplicity

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• How do you align with zooplus's core values, particularly 'Care' and 'Courage'?
• How comfortable are you working in a hybrid environment and collaborating with remote team members?
• How do you approach continuous learning and improvement in your work?

ASSUMPTION: Candidates who demonstrate a strong fit with zooplus's company culture and values will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Working with large datasets and complex customer data
• Collaborating with cross-functional teams and stakeholders
• Adapting to a hybrid work environment and remote team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on CRM campaigns and customer engagement
• In the pet industry, understanding customer behavior and preferences is crucial for successful campaign management
• Career progression in this role may lead to senior-level positions in CRM or marketing management

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing or CRM positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to reactivate dormant customers
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Collaborating with the product team to create on-brand content for a new pet food launch

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does zooplus support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does zooplus measure the success of its CRM campaigns, and how can I contribute to improving these metrics?
• What is the company's approach to work-life balance, particularly in a hybrid work environment?

ASSUMPTION: These interview questions can help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching zooplus's business model and the pet industry
• Follow up with the HR department one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.