📌 Core Information
🔹 Job Title: CRM Campaign Specialist
🔹 Company: Metyis AG
🔹 Location: Porto, Portugal
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing Email/SMS campaigns to drive business outcomes and enhance customer engagement.
- Conducting A/B testing to improve campaign performance and maximize user interaction.
- Automating transactional and behavioral emails to drive incremental revenue and enrich the customer journey.
- Collaborating with cross-functional teams to ensure email messaging aligns with broader marketing strategies.
- Monitoring and optimizing deliverability, list health, and engagement metrics to ensure consistent campaign success.
ASSUMPTION: This role requires a balance of technical skills in email marketing and CRM, as well as strong analytical and communication abilities. Candidates should be comfortable working in a dynamic, fast-growing environment and collaborating with various teams.
📋 Key Responsibilities
✅ Execute and optimize Email/SMS campaigns targeting acquisition, retention, and cross-selling, driving measurable business outcomes and enhancing customer engagement.
✅ Conduct A/B testing on subject lines, CTAs, and email flows to continuously improve campaign performance and maximize user interaction.
✅ Automate transactional and behavioral emails, driving incremental revenue while enriching the customer journey and fostering brand loyalty.
✅ Collaborate with content and design teams to ensure email messaging is on-brand and aligned with broader marketing strategies.
✅ Monitor and optimize deliverability, list health, and engagement metrics, ensuring consistent campaign success and maximizing return on investment.
ASSUMPTION: The primary focus of this role is to create, optimize, and manage CRM campaigns to drive business growth and improve customer engagement. Success in this role requires a data-driven approach, strong analytical skills, and excellent communication abilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years of experience in email marketing and CRM campaign management, preferably within an E-Commerce environment.
Required Skills:
- Proven success in driving CRM and Email marketing initiatives, delivering measurable results and business growth.
- Strong analytical skills to assess campaign performance, uncover insights, and continuously optimize strategies for greater impact.
- Excellent communication, project management, and collaboration skills, with the ability to manage cross-functional teams and ensure seamless execution.
- Fluency in English (Spanish, French, or German language skills preferred)
- Autonomous, customer-focused approach with bias for action, curiosity, and innovation
- Motivation to thrive in high-growth environments with ambitious goals
Preferred Skills:
- Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar)
- Knowledge of marketing automation tools (e.g., Marketo, Pardot, or similar)
- Familiarity with HTML and CSS for email design
ASSUMPTION: Candidates should have a strong background in email marketing and CRM campaign management, with a proven track record of driving business growth. Strong analytical skills and excellent communication abilities are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Opportunities to grow using a variety of tools to support development, such as mentoring, coaching, and team building
- Become part of a fast-growing international and diverse team
- Competitive salary and benefits package
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an AI-estimate based on market research and role requirements. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on Digital Commerce Solutions, Marketing & Design Solutions, Advisory Services, and AI & Data Solutions
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2013, with a history of steady growth and expansion into new markets and industries
Company Description:
- Metyis is a global, dynamic, and forward-thinking firm operating across a wide range of industries, developing and delivering AI & Data, Digital Commerce, Marketing & Design solutions, and providing Advisory services.
- The company's distinctive long-term partnership model brings long-lasting impact and growth to its business partners and clients through extensive execution capabilities.
- Metyis has offices in 15 locations, with a talent pool of over 1000 employees and more than 50 nationalities, fostering a diverse and inclusive work environment.
Company Specialties:
- Digital Commerce Solutions
- Marketing & Design Solutions
- Advisory Services
- AI & Data Solutions
Company Website: http://www.metyis.com
ASSUMPTION: Metyis' diverse range of services and global presence offer candidates the opportunity to work on various projects and collaborate with international teams. The company's commitment to long-term partnerships ensures a focus on sustainable growth and client success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Digital Commerce team and the broader organization
Reporting Structure: This role reports directly to the Digital Commerce Manager and collaborates with cross-functional teams, including content, design, and data analytics
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future, depending on business needs and individual performance
Growth Opportunities:
- Advancement within the Digital Commerce team, such as taking on more responsibilities or moving into a management role
- Expansion into other areas of the business, such as Marketing & Design Solutions or AI & Data Solutions
- International assignments or projects, allowing candidates to gain experience working in different markets and cultures
ASSUMPTION: This role offers candidates the opportunity to grow both personally and professionally, with a clear path for career advancement within the organization. The company's diverse range of services and global presence provide ample opportunities for learning and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): Porto, Portugal (with additional offices in Baar, Zug; Amsterdam; Madrid; Barcelona; London; Bengaluru; and other global locations)
Geographic Context:
- Porto is the second-largest city in Portugal, known for its rich history, vibrant culture, and thriving tech industry
- The city offers a high quality of life, with a low cost of living compared to other major European cities
- Porto is well-connected by public transportation, with easy access to international airports and other major cities in Europe
Work Schedule: Standard working hours Monday to Friday, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The Porto office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation. The city's vibrant culture and low cost of living make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess communication skills and cultural fit
- Technical assessment or case study to evaluate problem-solving skills and campaign management abilities
- Final interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in email marketing and CRM campaign management
- Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
- Prepare examples of successful campaigns or projects that demonstrate your ability to drive business growth and enhance customer engagement
- Research Metyis' company culture and values to ensure a strong fit and alignment with your personal goals and work style
ATS Keywords: Email Marketing, CRM Campaign Management, A/B Testing, Customer Engagement, Brand Loyalty, Digital Sales, E-Commerce, Automation, Content Collaboration, Engagement Metrics, Decision-Making, Curiosity, Innovation
ASSUMPTION: The application process for this role is designed to assess candidates' technical skills, analytical abilities, and cultural fit. Successful applicants will demonstrate a strong background in email marketing and CRM campaign management, as well as excellent communication and collaboration skills.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise. Familiarity with CRM platforms, marketing automation tools, and email marketing platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Partnership: Metyis values long-term partnerships with clients and employees, fostering a collaborative and supportive work environment
- Impact: The company is committed to driving sustainable growth and delivering real value to its clients and business partners
- Diversity: Metyis celebrates diversity and inclusion, with a global team of over 1000 employees and more than 50 nationalities
Work Style:
- Dynamic and fast-paced, with a focus on driving business growth and enhancing customer engagement
- Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
- Innovative and forward-thinking, with a commitment to staying at the forefront of digital commerce and marketing trends
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable collaborating with cross-functional teams and managing competing priorities?
- Do you have a strong customer focus and a passion for driving business growth through effective email marketing campaigns?
ASSUMPTION: Metyis' company culture is characterized by partnership, impact, and diversity, with a dynamic and collaborative work style. Candidates who are comfortable working in a fast-paced environment, thrive on collaboration, and share the company's commitment to driving sustainable growth will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest email marketing trends and best practices, necessitating continuous learning and professional development
- Working with cross-functional teams and stakeholders, requiring excellent communication and collaboration skills
- Adapting to a fast-growing and dynamic work environment, with evolving priorities and responsibilities
ASSUMPTION: The primary challenges in this role relate to managing multiple priorities, staying current with industry trends, and working effectively with cross-functional teams in a fast-paced environment. Successful candidates will demonstrate strong organizational skills, a commitment to continuous learning, and excellent communication and collaboration abilities.
📈 Similar Roles Comparison
- Compared to other email marketing or CRM roles, this position places a stronger emphasis on campaign optimization and automation, requiring a higher level of technical proficiency
- Within the broader digital commerce and marketing landscape, this role focuses on driving business growth and enhancing customer engagement through targeted email campaigns
- Career progression in this role may involve moving into a management position, expanding into other areas of the business, or taking on more strategic responsibilities within the Digital Commerce team
ASSUMPTION: This role offers candidates the opportunity to develop their skills in campaign optimization and automation, with a focus on driving business growth and enhancing customer engagement. Compared to similar roles, this position requires a higher level of technical proficiency and places a greater emphasis on campaign optimization and automation.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive customer acquisition and retention for a new product launch
- Optimizing email flows and automation to improve customer engagement and drive incremental revenue
- Conducting A/B testing on subject lines, CTAs, and email flows to maximize user interaction and enhance campaign performance
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on campaign development, optimization, and automation to drive business growth and enhance customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Commerce team, and how this role fits into the broader organization?
- What are the primary challenges facing the company and the Digital Commerce team in the coming months, and how can this role contribute to addressing them?
- How does Metyis support the professional development and growth of its employees, particularly in this role and within the DigitalCommerce team?
- What are the key performance indicators (KPIs) for this role, and how will success be measured in the first 90 days and beyond?
- How does Metyis approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: These interview questions are designed to provide candidates with a comprehensive understanding of the role, the team, and the company, as well as the opportunity to assess cultural fit and alignment with personal goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://metyisag.recruitee.com/o/crm-campaign-specialist
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing and CRM campaign management
- Prepare examples of successful campaigns or projects that demonstrate your ability to drive business growth and enhance customer engagement
- Research Metyis' company culture and values to ensure a strong fit and alignment with your personal goals and work style
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
