📌 Core Information
🔹 Job Title: CRM/CJE Marketing Manager
🔹 Company: FxPro
🔹 Location: Cyprus, Ypsonas
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing customer journeys and segmentation to enhance user experience
- Collaborating with internal teams to drive CRM product adoption
- Analyzing CRM metrics and campaign performance through data analysis
- Designing and executing A/B tests to optimize messaging, timing, and content
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Identify and program personalized user journeys based on user behavior and segmentation
✅ Improve existing client segmentation methods and communication channels; experiment with new segments and evaluate their performance
✅ Develop and maintain a reporting system to analyze user behavior and CRM metrics
✅ Collaborate with internal teams to drive CRM product adoption and uncover new opportunities
✅ Configure and manage communication channels, including push notifications and email campaigns
✅ Design visually engaging emails and push notifications; set up automated customer journey flows
✅ Rigorously evaluate CRM campaigns through data analysis
✅ Plan and execute A/B tests to optimize messaging, timing, and content across campaigns
ASSUMPTION: This role involves continuous learning and adaptation to new tools and strategies as the market evolves.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of hands-on experience in data-driven CRM roles
Required Skills:
- Intermediate-level knowledge of email marketing strategies and tools
- Strong organizational and communication skills
- High attention to detail and structured monitoring practices
- Experience with HTML for email creation (a plus)
Preferred Skills:
- Familiarity with fintech industry
- Experience with CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Candidates with experience in the fintech industry may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (estimated based on market research for similar roles in Cyprus)
Benefits:
- Excellent compensation package
- Medical insurance
- Provident fund
- In-house gym with a personal trainer
- Free daily lunch catering, snacks, and beverages
- Company discount card for various products & services
- 21 days of annual leave and 10 days of sick leave annually
- Shuttle bus service from Limassol
- Birthday certificate program
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on market research for similar roles in Cyprus. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: FxPro is a leading online broker in the financial services industry, with over 120 international awards and decades of experience.
Company Size: FxPro has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: FxPro was founded in 1999, with headquarters in London, City of London, and offices in Cyprus, Monaco, and the Bahamas.
Company Description:
- FxPro offers Contracts for Difference (CFDs) on 8 asset classes to clients in more than 170 countries worldwide.
- The company provides traders with free educational resources, exclusive trading tools, and world-class 24/5 customer support.
- FxPro Group Limited is the holding company of FxPro Financial Services Ltd, FxPro UK Limited, and FxPro Global Markets Ltd.
Company Specialties:
Company Website: http://bit.ly/3goM7N4
ASSUMPTION: FxPro's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities to include additional marketing channels or teams
- Gaining experience in the fintech industry and developing expertise in CRM and customer journey management
ASSUMPTION: FxPro's mid-sized company structure offers ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Ypsonas, Limassol, Cyprus
Geographic Context:
- Cyprus offers a Mediterranean climate, with mild winters and hot, dry summers
- The island is known for its beautiful beaches, historic sites, and vibrant culture
- Limassol, the second-largest city in Cyprus, is a bustling urban center with a mix of modern and traditional architecture
Work Schedule: Standard office hours with flexibility for remote work or adjusted hours
ASSUMPTION: The Limassol office provides a dynamic and engaging work environment, with easy access to local amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager or relevant team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Creativity and innovation in marketing strategies
- Communication and collaboration abilities
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and achievements in data-driven marketing and CRM roles
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions, focusing on examples that demonstrate your problem-solving skills and adaptability
ATS Keywords: CRM, customer journey, segmentation, data analysis, A/B testing, email marketing, HTML, fintech, marketing strategy
ASSUMPTION: FxPro's application process is designed to assess candidates' technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric approach
- Continuous improvement and innovation
- Collaboration and teamwork
Work Style:
- Data-driven decision making
- Agile and adaptable approach to marketing strategies
- Strong focus on customer experience and satisfaction
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and satisfaction through data-driven marketing strategies?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you thrive in a fast-paced and ever-evolving industry, such as fintech?
ASSUMPTION: FxPro values candidates who are passionate about data-driven marketing, collaborative, and adaptable to the fast-paced fintech industry.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in marketing strategies and customer preferences
- Working with large datasets and complex analytics tools
- Collaborating with cross-functional teams to drive CRM product adoption
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on customer journey management and data-driven decision making
- FxPro's global presence and extensive experience in the fintech industry provide unique opportunities for career growth and development
- Compared to other marketing roles, this position offers a competitive salary and comprehensive benefits package
ASSUMPTION: This role offers a unique blend of marketing and data analysis skills, with a focus on customer experience and satisfaction.
📝 Sample Projects
- Developing and implementing a new customer segmentation strategy to improve engagement and conversion rates
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the product team to optimize CRM features and functionality based on user feedback and data analysis
ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the CRM/CJE Marketing Manager role at FxPro.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does FxPro support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does FxPro approach A/B testing and data analysis to inform marketing strategies?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions will help applicants better understand the role, the team, and the company culture at FxPro.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching FxPro's company culture and industry trends in fintech marketing
- Follow up with the HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
