📌 Core Information
🔹 Job Title: CRM Content Team Lead
🔹 Company: RISK inc
🔹 Location: Yerevan, Armenia
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing CRM content strategies across multiple channels
- Optimizing content performance using metrics and A/B testing
- Ensuring consistent brand voice and messaging
- Collaborating with cross-functional teams and managing a team of copywriters
- Working in a dynamic, international iGaming environment
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance and results.
📋 Key Responsibilities
✅ Create and execute CRM content strategies across email, push, SMS, and in-app
✅ Optimize content performance using metrics such as open rate, CTR, and conversion
✅ Ensure consistent brand voice and messaging across all CRM communication channels
✅ Collaborate with CRM marketers, analysts, designers, and product teams
✅ Build a library of templates and automated lifecycle campaigns
✅ Conduct A/B tests on subject lines, formats, and copy
✅ Monitor competitors and apply relevant best practices
✅ Lead and manage a team of copywriters, including hiring, task management, and quality control
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management.
🎯 Required Qualifications
Education: Not specified, but relevant degree or certification in marketing, communications, or a related field may be beneficial
Experience: Minimum 3 years of iGaming experience with a focus on CRM content
Required Skills:
- Strong knowledge of slots, live casino, bonus systems, and wagering mechanics
- Fluency in English (C1 level or higher)
- Hands-on experience with CRM platforms
- Excellent communication and analytical skills
- Experience working in cross-functional teams
- Creative mindset with a strong focus on performance and results
Preferred Skills:
- Experience in multi-brand casino environments with varied audiences
- Familiarity with gamification mechanics and player segmentation
- Collaboration experience with retention, VIP, and product marketing teams
- Understanding of compliance across regulated markets (MGA, Curacao, UKGC)
- Experience with copy localization and managing multilingual CRM content
- A/B testing experience with basic skills in Excel/Google Sheets
- Familiarity with dynamic content tools and real-time CRM personalization
- Interest in iGaming trends, player behavior psychology, and retention strategies
ASSUMPTION: While the job listing does not specify educational requirements, a relevant degree or certification may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the company size and industry, the estimated salary range for this role is $50,000 - $70,000 USD per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Remote work
- 20 working days of vacation
- Quarterly bonuses based on KPI
- Paid sick leave
- Learning Coverage
- Team Building programs
- Mental Health Programs
- Sport coverage
- Medical insurance
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on industry standards and company size. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: RISK inc operates in the entertainment providers industry, focusing on iGaming and betting. The global iGaming market is expected to grow at a CAGR of 11.4% from 2021 to 2028, reaching $127.3 billion by 2028.
Company Size: RISK inc has 501-1,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: The founding date of RISK inc is not specified, but the company has established itself as a global player in the iGaming industry.
Company Description:
- RISK inc is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets
- The company operates in 10 countries, serving over 300,000 customers with 500+ professionals in 20+ locations worldwide
- RISK inc operates in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- and Sustainable Development
Company Website: https://www.risk.inc/
ASSUMPTION: RISK inc's focus on iGaming and betting means applicants should have a strong interest in and understanding of the industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The CRM Content Team Lead will report directly to the CRM Marketing Manager and will manage a team of copywriters.
Work Arrangement: The role is remote-friendly, with flexible hours and a focus on results.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the CRM Content Team Lead to take on more responsibilities or move into a management role
- The dynamic nature of the iGaming industry also presents opportunities for career growth and development
ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for the CRM Content Team Lead to grow within the organization.
🌍 Location & Work Environment
Office Type: RISK inc has multiple offices worldwide, with this role based in Yerevan, Armenia
Office Location(s): Yerevan, Armenia
Geographic Context:
- Yerevan is the capital and largest city of Armenia, with a population of over 1 million people
- The city is known for its rich history, cultural attractions, and vibrant nightlife
- Armenia is a landlocked country in the Caucasus region, with a growing tech and startup scene
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: While the role is remote-friendly, applicants should be prepared to work in a dynamic, international environment with colleagues across multiple time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical assessment or case study presentation
- Final interview with the CRM Marketing Manager and/or other stakeholders
Key Assessment Areas:
- Candidates' understanding of iGaming and CRM content strategies
- Communication and analytical skills
- Creativity and problem-solving abilities
- Leadership and team management skills
Application Tips:
- Highlight relevant iGaming experience and CRM content strategies in your resume
- Tailor your cover letter to demonstrate your understanding of the iGaming industry and your fit for the role
- Prepare examples of your CRM content work, including email campaigns, push notifications, and SMS messages
- Be ready to discuss your approach to A/B testing and optimizing content performance
ATS Keywords: CRM content strategy, iGaming, email marketing, push notifications, SMS marketing, in-app messaging, performance metrics, brand voice, team leadership, copywriting, A/B testing, market research, analytical skills, creative mindset, cross-functional collaboration, player segmentation, compliance understanding
ASSUMPTION: RISK inc uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, SendGrid, Campaign Monitor)
- Push notification platforms (e.g., VWO Engage, Leanplum, CleverPush)
- SMS marketing tools (e.g., Twilio, Plivo, Nexmo)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used by RISK inc may vary, but the list above provides a general idea of the types of platforms the CRM Content Team Lead may work with.
👔 Cultural Fit Considerations
Company Values:
- Embrace risk
- Secure success
- Shaking up the global iGaming with unconventional solutions and the fastest market entry
Work Style:
- Dynamic and international environment
- Focus on results and performance
- Collaborative and cross-functional teams
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and managing others?
- Do you have a creative mindset with a strong focus on performance and results?
ASSUMPTION: RISK inc values candidates who are comfortable taking risks, focused on results, and able to work effectively in a dynamic, international environment.
⚠️ Potential Challenges
- The iGaming industry is highly competitive and regulated, which can present challenges in terms of compliance and market entry
- The role requires a balance of strategic thinking and hands-on execution, which can be challenging at times
- The dynamic nature of the iGaming industry means that the CRM Content Team Lead must be adaptable and able to pivot quickly as needed
- The role involves managing a team of copywriters, which can present its own set of challenges and requires strong leadership and communication skills
ASSUMPTION: While the role presents several challenges, it also offers opportunities for growth and development in a dynamic and exciting industry.
📈 Similar Roles Comparison
- CRM Content Team Lead vs. CRM Marketing Manager: The CRM Content Team Lead focuses specifically on content strategy and creation, while the CRM Marketing Manager has a broader scope, including campaign management, budgeting, and team leadership
- CRM Content Team Lead vs. Copywriter: The CRM Content Team Lead is responsible for developing and executing content strategies, as well as managing a team of copywriters, while the copywriter focuses on creating engaging and effective copy
- CRM Content Team Lead vs. Product Marketing Manager: The CRM Content Team Lead focuses on content strategy and creation, while the Product Marketing Manager is responsible for driving product adoption and usage through marketing efforts
ASSUMPTION: While the CRM Content Team Lead role is unique in its focus on content strategy and creation, it shares similarities with other marketing and product management roles in the iGaming industry.
📝 Sample Projects
- Developing and executing a CRM content strategy for a new iGaming product launch
- Optimizing email open rates and click-through rates through A/B testing and segmentation
- Creating and managing a library of templates and automated lifecycle campaigns for push notifications and SMS messages
- Conducting market research and competitor analysis to inform CRM content strategy
ASSUMPTION: The specific projects the CRM Content Team Lead works on will vary depending on the company's priorities and market conditions, but the examples above provide a general idea of the types of projects the role may involve.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to iGaming market entry and expansion?
- How does the CRM Content Team Lead role fit into the broader marketing organization?
- What are the key priorities for the CRM Content Team Lead in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the iGaming industry, and how does the company approach them?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the company, and the iGaming industry as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant iGaming experience and CRM content strategies in your resume
- Tailor your cover letter to demonstrate your understanding of the iGaming industry and your fit for the role
- Prepare examples of your CRM content work, including email campaigns, push notifications, and SMS messages
- Be ready to discuss your approach to A/B testing and optimizing content performance
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
