📌 Core Information
🔹 Job Title: CRM Content Team Lead (iGaming)
🔹 Company: RISK inc
🔹 Location: Yerevan, Armenia & Warsaw, Poland
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM content strategies across multiple channels
- Optimizing content performance using metrics and A/B testing
- Ensuring consistent brand voice and leading a team of copywriters
- Collaborating with cross-functional teams and monitoring competitors
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance and results.
📋 Key Responsibilities
✅ Create and execute CRM content strategies across email, push, SMS, and in-app
✅ Optimize content performance using metrics such as open rate, CTR, and conversion
✅ Ensure consistent brand voice across all CRM communication channels
✅ Collaborate with CRM marketers, analysts, designers, and product teams
✅ Build a library of templates and automated lifecycle campaigns
✅ Conduct A/B tests on subject lines, formats, and copy
✅ Monitor competitors and apply relevant best practices
✅ Lead and manage a team of copywriters (hiring, tasks, quality control)
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management.
🎯 Required Qualifications
Education: Not specified, but relevant industry experience is crucial
Experience: Minimum 3 years of iGaming experience with a focus on CRM content
Required Skills:
- Strong knowledge of slots, live casino, bonus systems, and wagering mechanics
- Fluent in English (C1 level or higher)
- Hands-on experience with CRM platforms
- Excellent communication and analytical skills
- Experience working in cross-functional teams
- Creative mindset with a strong focus on performance and results
Preferred Skills:
- Experience in multi-brand casino environments with varied audiences
- Familiarity with gamification mechanics and player segmentation
- Collaboration experience with retention, VIP, and product marketing teams
- Understanding of compliance across regulated markets (MGA, Curacao, UKGC)
- Experience with copy localization and managing multilingual CRM content
- A/B testing experience with basic skills in Excel/Google Sheets
- Familiarity with dynamic content tools and real-time CRM personalization
- Interest in iGaming trends, player behavior psychology, and retention strategies
ASSUMPTION: While the required skills are specific to iGaming and CRM content, the preferred skills indicate a desire for candidates with broader industry knowledge and experience.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level CRM content role in iGaming, the estimated salary range is €45,000 - €65,000 per year. This is subject to change based on the candidate's experience and the company's final offer.
Benefits:
- Remote work
- 20 working days of vacation
- Quarterly bonuses based on KPI
- Paid sick leave
- Learning coverage
- Team building programs
- Mental health programs
- Sport coverage
- Medical insurance
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and the company's final offer.
📌 Applicant Insights
🔍 Company Context
Industry: RISK inc operates in the entertainment providers industry, focusing on iGaming and betting services.
Company Size: RISK inc has 500+ professionals across 20+ locations, operating in 10 countries and serving over 300,000 customers. This size allows for a mix of startup agility and enterprise-level resources.
Founded: RISK inc was founded with a mission to innovate entertainment boldly, swiftly enter new markets, and establish profitable operations.
Company Description:
- RISK inc specializes in identifying and fostering the growth of high-potential entertainment markets
- The company operates in iGaming, digital and affiliate marketing, tech solutions, and data analytics
- RISK inc has a strong culture of initiative and ownership, empowering employees to lead the gambling pivot
Company Specialties:
- Sports betting
- Live sports betting
- Online betting
- Responsible gaming
- Lifestyle
- Technology
- Online gambling
- iGaming
- Sustainable development
Company Website: www.risk.inc
ASSUMPTION: RISK inc's focus on innovation and growth makes it an attractive option for candidates seeking a dynamic work environment.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The CRM Content Team Lead will report directly to the CRM Marketing Manager and oversee a team of copywriters.
Work Arrangement: The role offers remote work options, with flexible hours and a focus on results rather than strict office hours.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the CRM Content Team Lead to take on more responsibilities or move into a management role
- RISK inc's focus on employee development and learning coverage provides opportunities for professional growth
- The dynamic nature of the iGaming industry offers numerous career path options
ASSUMPTION: While the role is at the mid-level, the company's growth and the industry's dynamic nature provide ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: RISK inc has multiple offices worldwide, with this role available in Yerevan, Armenia, and Warsaw, Poland. The company offers remote work options, allowing employees to work from home or a co-working space.
Office Location(s): Yerevan, Armenia & Warsaw, Poland
Geographic Context:
- Yerevan, Armenia: A vibrant city with a rich cultural heritage, offering a lower cost of living compared to Western European cities
- Warsaw, Poland: A bustling city with a thriving tech industry, offering a mix of historical and modern attractions
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The remote work option and flexible hours allow for a better work-life balance, while the office locations offer unique cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Candidates' understanding of iGaming mechanics and CRM content strategies
- Candidates' ability to optimize content performance using metrics and A/B testing
- Candidates' leadership and team management skills
- Candidates' cultural fit with the company's values and work environment
Application Tips:
- Highlight relevant iGaming experience and CRM content strategies in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your CRM content strategies and their results for the interview
- Research the company's values and be prepared to discuss how your work aligns with them
ATS Keywords: CRM content strategy, iGaming, email marketing, push notifications, SMS marketing, in-app messaging, performance metrics, brand voice, team leadership, copywriting, A/B testing, competitor analysis, creative mindset, analytical skills, cross-functional collaboration, player segmentation, compliance understanding
ASSUMPTION: The application process is designed to assess candidates' technical skills, leadership abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor, SendGrid)
- Push notification platforms (e.g., VWO Engage, Leanplum, Urban Airship)
- SMS marketing platforms (e.g., Twilio, Plivo, Nexmo)
- In-app messaging platforms (e.g., Intercom, Appcues, Pendo)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Embrace risk
- Secure success
- Shaking up the global iGaming with unconventional solutions and the fastest market entry
Work Style:
- Dynamic and fast-paced
- Focused on results and performance
- Collaborative and cross-functional
- Empowering employees to lead and take initiative
Self-Assessment Questions:
- Do you embrace risk and thrive in dynamic environments?
- Are you comfortable working in a fast-paced, results-driven culture?
- Do you enjoy collaborating with cross-functional teams and taking on new challenges?
ASSUMPTION: RISK inc's company values and work style require candidates who are comfortable with risk, focused on results, and able to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- The iGaming industry is highly competitive and regulated, requiring a strong understanding of compliance and market trends
- The role involves managing a team of copywriters, which may present unique challenges in communication and leadership
- The remote work arrangement may require strong self-motivation and time management skills
- The company's focus on growth and innovation may result in a fast-paced work environment with shifting priorities
ASSUMPTION: While the role presents numerous opportunities, candidates should be prepared to navigate the challenges associated with the iGaming industry, team management, remote work, and a fast-paced work environment.
📈 Similar Roles Comparison
- CRM Content Manager vs. CRM Content Team Lead: The team lead role involves additional responsibilities in managing and mentoring a team of copywriters
- iGaming CRM Content vs. General CRM Content: The iGaming focus requires a strong understanding of gaming mechanics, bonus systems, and wagering mechanics
- Mid-level vs. Senior-level roles: The mid-level role focuses on executing strategies and optimizing performance, while senior-level roles involve more strategic planning and decision-making
ASSUMPTION: While the CRM Content Team Lead role shares similarities with other CRM content roles, its unique focus on iGaming and team management sets it apart.
📝 Sample Projects
- Developing and executing a CRM content strategy for a new iGaming brand launch
- Optimizing the performance of push notification campaigns for a sports betting platform
- Conducting A/B tests on email subject lines and formats to improve open rates and conversions
ASSUMPTION: The specific projects may vary depending on the company's needs and the candidate's experience, but they should demonstrate the candidate's ability to develop and execute CRM content strategies, optimize performance, and conduct A/B tests.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the CRM Content Team Lead role fits into it?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for the CRM Content Team Lead role in the first 90 days?
- How does the company approach A/B testing and data-driven decision-making?
- What are the most challenging aspects of working in a remote team, and how does the company address them?
ASSUMPTION: These questions are designed to assess the company's team structure, employee development, priorities, data-driven approach, and remote work culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant iGaming experience and CRM content strategies in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your CRM content strategies and their results for the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
