CRM Copy Writer

📌 Core Information

🔹 Job Title: CRM Copy Writer

🔹 Company: Moniepoint

🔹 Location: Remote, Nigeria

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Fully)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling, conversion-driven messaging for CRM channels
• Developing customer lifecycle messaging for engagement and retention
• Collaborating with cross-functional teams to refine messaging strategies
• Analyzing performance data to optimize copy effectiveness

ASSUMPTION: This role requires a strong balance between creativity and data-driven decision making. The ideal candidate will be comfortable working with performance metrics to refine their copy.

📋 Key Responsibilities

✅ Write engaging and persuasive copy for CRM channels (email, SMS, in-app, push notifications)

✅ Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns

✅ Collaborate with CRM strategists, designers, and other teams to refine messaging strategies

✅ Continuously test and optimize copy based on performance analytics

✅ Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing

Required Skills:

• Proven ability to write engaging, conversion-driven copy for digital customer touchpoints
• Proficiency in CRM platforms
• Familiarity with SEO best practices for email content (advantageous)
• Strong attention to detail and ability to balance creativity with core information

Preferred Skills:

• Experience working in fintech, banking, or financial services
• Fluency in additional languages (advantageous)

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₦5,000,000 - ₦8,000,000 per annum, based on industry standards for a mid-level CRM Copywriter in Nigeria. This estimate takes into account the candidate's experience level and the company's size and success.

Benefits:

• Competitive compensation
• Benefits package
• Career growth opportunities
• Mentorship and training opportunities
• Professional development support

Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Moniepoint is a fast-growing fintech company, processing billions of Naira in transactions monthly and serving over 10 million business and individual accounts.

Company Size: Medium (1,001-5,000 employees). Moniepoint offers a dynamic and innovative work environment with opportunities for growth and collaboration.

Founded: 2019. Moniepoint has experienced rapid growth and success since its founding, becoming one of Africa's leading fintech companies.

Company Description:

• Moniepoint is Africa’s all-in-one financial ecosystem, offering seamless payments, banking, credit, and business management tools.
• The company powers most of Nigeria’s Point of Sale (POS) transactions and processes $17 billion monthly for its customers while operating profitably.
• Moniepoint is a fully remote tech company with a diverse workforce worldwide and is headquartered in London, with offices in the US, Nairobi, and Lagos.

Company Specialties:

• Payment processing
• Banking services
• Credit and lending
• Business management tools

Company Website: http://www.moniepoint.com

ASSUMPTION: Moniepoint's success and rapid growth make it an attractive employer for ambitious professionals seeking career advancement opportunities.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth and advancement within the marketing and communications department.

Reporting Structure: The CRM Copywriter will report directly to the Head of CRM and collaborate closely with the CRM strategist and designers.

Work Arrangement: Remote (fully). This role offers the flexibility to work from anywhere, with a focus on results and performance.

Growth Opportunities:

• Advancement to Senior CRM Copywriter or similar roles within the marketing department
• Expansion into other areas of the business, such as product management or customer success
• Opportunities to work on high-impact projects and campaigns, driving customer engagement and retention

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal life, while the company's growth trajectory provides ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Remote (fully). Moniepoint offers a fully remote work culture, allowing employees to work from anywhere.

Office Location(s): London, UK (headquarters); Lagos, Nigeria; Nairobi, Kenya; and other remote locations worldwide

Geographic Context:

• Nigeria is Africa's most populous country, with a rapidly growing fintech industry
• Moniepoint's remote work culture allows employees to work from anywhere in Nigeria or internationally
• The company's global presence offers opportunities for collaboration and exposure to diverse perspectives

Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results and performance

ASSUMPTION: Moniepoint's fully remote work culture and global presence provide employees with a diverse and inclusive work environment, fostering collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Application and portfolio review
• Preliminary phone call with HR
• Take-home assessment to evaluate strategic writing skills and technical depth
• Final executive conversation with the Head of CRM and Senior Copy Writer

Key Assessment Areas:

• Writing samples and portfolio quality
• Strategic thinking and messaging strategy development
• Alignment with Moniepoint's brand voice, tone, and personality
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio of your best writing projects, showcasing your ability to write engaging and persuasive copy for CRM channels
• Prepare for the take-home assessment by reviewing Moniepoint's brand guidelines and messaging strategies
• Research Moniepoint's company culture and values to demonstrate your cultural fit during the final interview

ATS Keywords: CRM copywriting, email marketing, lifecycle marketing, customer engagement, retention, conversion-driven messaging, performance analytics, collaboration, creativity, attention to detail, time management

ASSUMPTION: Moniepoint's hiring process is designed to assess the candidate's strategic thinking, writing skills, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact, SendGrid)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Sketch, Figma, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Remote-friendly and results-driven
• Collaborative and cross-functional
• Data-informed and performance-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and prefer to work independently?
• Are you comfortable collaborating with cross-functional teams and incorporating feedback into your work?
• Do you have a strong attention to detail and a commitment to producing high-quality work?

ASSUMPTION: Moniepoint's company culture values innovation, customer-centricity, and collaboration, making it an attractive employer for creative and strategic thinkers who thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Balancing creativity with data-driven decision making
• Adapting to a fully remote work culture and maintaining productivity
• Keeping up with the company's rapid growth and evolving priorities

ASSUMPTION: The potential challenges of this role can be mitigated by strong time management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on CRM channels and customer lifecycle messaging
• Moniepoint's rapid growth and success provide unique opportunities for career advancement and impact
• This role offers a high degree of autonomy and responsibility, with the potential for significant career growth within the marketing department

ASSUMPTION: This role offers a unique blend of creativity and data-driven decision making, making it an attractive opportunity for strategic thinkers and strong communicators.

📝 Sample Projects

• Developing a series of onboarding emails to welcome new users and guide them through the platform
• Creating targeted push notification campaigns to re-engage inactive users and drive app usage
• Collaborating with the CRM team to refine messaging strategies for high-value customer segments

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to write engaging and persuasive copy for CRM channels, driving customer engagement and retention.

❓ Key Questions to Ask During Interview

• How does Moniepoint approach customer segmentation and personalization in its CRM campaigns?
• Can you describe the team structure and dynamics within the marketing department?
• How does Moniepoint support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of CRM campaigns, and how are they tracked and analyzed?
• How does Moniepoint maintain a strong company culture and employee engagement in a fully remote work environment?

ASSUMPTION: The key questions to ask during the interview are designed to assess the company's approach to CRM marketing, team dynamics, and employee growth and engagement, ensuring a strong fit for the candidate's skills and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best writing projects, showcasing your ability to write engaging and persuasive copy for CRM channels
• Prepare for the take-home assessment by reviewing Moniepoint's brand guidelines and messaging strategies
• Research Moniepoint's company culture and values to demonstrate your cultural fit during the final interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.