CRM & Lifecycle Marketing Lead

📌 Core Information 🔹 Job Title: CRM & Lifecycle Marketing Lead 🔹 Company: Tapstitch 🔹 Location: New York, New York, United States 🔹 Job Type: On-site 🔹 Category: Apparel Manufacturing 🔹 Date Posted: May 15, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🚀 Job Overview Key aspects of this role include: - Building and scaling customer engagement strategies across email and SMS. - Designing and implementing B2C and B2B-style lifecycle campaigns. - Collaborating with cross-functional teams to align lifecycle efforts with broader growth goals. - Monitoring performance metrics and continuously optimizing campaigns. ASSUMPTION: This role requires a high level of ownership and strategic thinking, with a strong focus on data-driven decision making. 📋 Key Responsibilities ✅ Own and evolve CRM and lifecycle marketing strategy across email and SMS. ✅ Build B2C-style flows (onboarding, abandoned cart, post-purchase) to drive engagement and retention. ✅ Develop B2B-style automations for key accounts, including onboarding triggers, milestone moments, and human-touch interactions. ✅ Partner with engineering to refine data inputs and improve segmentation, personalization, and automation. ✅ Select and implement Tapstitch’s SMS platform and build our multi-channel messaging strategy. ✅ Translate customer behavior into lifecycle campaigns that increase LTV and reduce churn. ✅ Monitor performance metrics and continuously test, optimize, and improve. ✅ Ensure best practices around data privacy, compliance, and deliverability. ✅ Collaborate cross-functionally with Sales, Customer Success, and Marketing to align lifecycle efforts with broader growth goals. ASSUMPTION: This role requires a strong understanding of customer behavior and a data-driven approach to create effective lifecycle campaigns. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Experience: 4+ years of experience in CRM, lifecycle marketing, or marketing automation. Required Skills: - Deep knowledge of platforms like Klaviyo, HubSpot, Salesforce, or similar. - Comfortable working with custom CRM systems and API integrations. - Strong grasp of customer segmentation, behavioral triggers, and A/B testing. - Proven track record of driving revenue through retention and re-engagement. - Analytical mindset with the ability to interpret data and act on insights. - Process- and detail-oriented with a passion for customer experience. Preferred Skills: - Experience in eCommerce, fashion, or SaaS. - Strong content writing skills with the ability to craft engaging, on-brand messaging across channels. - Sharp eye for design and aesthetics, with experience collaborating effectively with graphic designers to produce visually compelling email content. ASSUMPTION: Candidates with experience in eCommerce, fashion, or SaaS, as well as strong content writing and design skills, will have a significant advantage in this role. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in New York City). Benefits: - Performance-Based Bonus: Up to 20% of base - Health, dental, and vision insurance - Early equity opportunity Working Hours: Full-time, 40 hours per week. ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in New York City. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Apparel Manufacturing, with a focus on empowering entrepreneurs to build successful fashion brands. Company Size: 51-200 employees, with a fast-growing, VC-backed startup environment. Founded: 2024, with a mission to revolutionize how brands are built. Company Description: - Combines the ease and speed of print-on-demand with the quality, variety, and creative freedom of a premium manufacturer. - Provides a platform for entrepreneurs, influencers, and existing labels to access high-quality, on-trend apparel that they can customize, brand, and dropship globally. - Powers thousands of fashion brands, selling millions of garments and making their visions reality. Company Specialties: - POD (Print-on-Demand) - Customization - Software - Print-on-demand - Apparel - Fashion - Manufacturing - Garments - SMBs - Influencers - Clothing - Clothes - SaaS - Shopify - e-commerce Company Website: www.tapstitch.com ASSUMPTION: Tapstitch is a fast-growing, innovative company in the apparel manufacturing industry, with a strong focus on empowering entrepreneurs and providing a comprehensive platform for building fashion brands. 📊 Role Analysis Career Level: Mid-Senior level, with opportunities for growth and impact in a high-ownership role. Reporting Structure: This role reports directly to the founders and works closely with the marketing team and internal developers. Work Arrangement: On-site, with the opportunity to move fast, test often, and see the real-time impact of your work. Growth Opportunities: - Own the CRM function end-to-end at a high-growth, VC-backed startup. - Shape the customer journey for thousands of brands and creators. - Work directly with founders and leadership to influence key business strategies. - Partner with in-house developers to build the best tools and experiences. ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's success. 🌍 Location & Work Environment Office Type: On-site, with a fast-paced, startup environment. Office Location(s): New York, New York, United States Geographic Context: - Located in the heart of New York City, offering a vibrant and dynamic work environment. - Close to major transportation hubs and amenities. Work Schedule: Full-time, with flexible hours and the opportunity to work closely with founders and leadership. ASSUMPTION: The on-site work environment at Tapstitch offers a dynamic and collaborative atmosphere, with the opportunity to work closely with founders and leadership. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screen with the hiring manager. 3. In-depth interview with the marketing team and founders. 4. Final interview with the CEO. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Data-driven approach to marketing and customer engagement. - Ability to work collaboratively with cross-functional teams. - Strong communication and presentation skills. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your understanding of Tapstitch's mission and how your background aligns with the company's goals. - Be prepared to discuss your approach to customer segmentation, behavioral triggers, and A/B testing. ATS Keywords: CRM, lifecycle marketing, email marketing, SMS marketing, customer segmentation, A/B testing, marketing automation, content writing, graphic design collaboration, retention strategies, re-engagement, process orientation, detail orientation, customer experience, e-commerce. ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, data-driven decision making, and collaboration skills. 🛠️ Tools & Technologies - Klaviyo (or similar email marketing platform) - Custom-built CRM (Order Portal) - API integration for data management - SMS platform (to be selected and implemented) - Analytics and reporting tools ASSUMPTION: This role requires a strong understanding of various marketing tools and platforms, as well as the ability to work effectively with custom CRM systems and API integrations. 👔 Cultural Fit Considerations Company Values: - Empowerment: We empower entrepreneurs to build successful fashion brands. - Innovation: We continuously innovate to provide the best platform for our customers. - Collaboration: We work together to achieve our goals and support each other's success. - Excellence: We strive for excellence in everything we do. Work Style: - Fast-paced and dynamic startup environment. - Collaborative and supportive team culture. - Data-driven and results-oriented approach. - Strong focus on customer experience and satisfaction. Self-Assessment Questions: 1. How do you align with Tapstitch's mission to empower entrepreneurs to build successful fashion brands? 2. How do you approach customer segmentation and behavioral triggers to create effective lifecycle campaigns? 3. How do you ensure best practices around data privacy, compliance, and deliverability in your marketing efforts? ASSUMPTION: Candidates who demonstrate a strong alignment with Tapstitch's values and work style, as well as a data-driven approach to marketing and customer engagement, will be well-suited to this role. ⚠️ Potential Challenges - Balancing the needs of both B2B and B2C customers in lifecycle marketing strategies. - Ensuring data privacy, compliance, and deliverability in marketing campaigns. - Keeping up with the fast-paced, dynamic environment of a high-growth startup. ASSUMPTION: These challenges can be overcome with a strong understanding of customer behavior, a data-driven approach to marketing, and effective collaboration with cross-functional teams. 📈 Similar Roles Comparison - CRM Manager: Focuses primarily on CRM systems and data management, with less emphasis on lifecycle marketing and customer engagement strategies. - Email Marketing Specialist: Specializes in email marketing campaigns, with less responsibility for SMS marketing, B2B-style automations, and cross-functional collaboration. - Marketing Manager: Oversees the broader marketing strategy, with less focus on the specific details of lifecycle marketing and customer engagement. ASSUMPTION: This role offers a unique combination of CRM management, lifecycle marketing, and cross-functional collaboration, with a strong focus on data-driven decision making. 📝 Sample Projects 1. Developing and implementing a comprehensive onboarding flow for new B2B customers. 2. Creating a targeted abandoned cart campaign to re-engage B2C customers and increase conversions. 3. Collaborating with the marketing team to design a visually compelling email campaign for a major brand launch. ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities in this role, from strategic planning to tactical execution. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader marketing strategy for Tapstitch? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does Tapstitch support the professional development and growth of its employees? 4. What are the most significant challenges facing the lifecycle marketing efforts at Tapstitch, and how can this role address them? 5. How does Tapstitch approach data privacy, compliance, and deliverability in its marketing campaigns? ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunity for professional growth and impact. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: CRM & Lifecycle Marketing Lead - Tapstitch 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for your interviews by researching Tapstitch's mission, values, and marketing strategies. 4. Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.