📌 Core Information
🔹 Job Title: CRM & Lifecycle Marketing Specialist
🔹 Company: PrizePicks
🔹 Location: Atlanta, GA (preferred) or Remote
🔹 Job Type: On-site (with Remote flexibility)
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (On-site preferred, Remote considered)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing segmented, automated campaigns to drive customer engagement and retention
- Optimizing customer journeys and touchpoints to enhance the overall customer experience
- Collaborating with cross-functional teams to ensure campaign alignment and success
- Analyzing campaign metrics and providing insights for continuous improvement
- Staying informed about industry trends and competitor activities to develop innovative strategies
ASSUMPTION: This role requires a strong background in CRM, email marketing, and customer segmentation strategies. The ideal candidate will have experience in designing and executing campaigns that drive engagement and retention.
📋 Key Responsibilities
✅ Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty
✅ Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience
✅ Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization
✅ Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle
✅ Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement
✅ Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment and success of campaigns
✅ Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement
ASSUMPTION: The successful candidate will have a proven track record in CRM and lifecycle marketing, with a strong understanding of email marketing best practices and copywriting skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, Analytics, or related field (preferred but not required)
Experience: Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles
Required Skills:
- Proficient in CRM platforms such as Braze, Optimove, or similar tools
- Strong understanding of email/in-app/push marketing best practices
- Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
- Excellent communication, collaboration, and problem-solving skills
Preferred Skills:
- Experience in the Daily Fantasy Sports or gaming industry
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Organized and detail-oriented
ASSUMPTION: Candidates with experience in the Daily Fantasy Sports or gaming industry may have a competitive advantage. However, a strong understanding of CRM and lifecycle marketing is the most critical qualification for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for CRM & Lifecycle Marketing Specialists with 3-5 years of experience in the Atlanta area)
Benefits:
- Company-subsidized medical, dental, and vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks strongly encouraged)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for CRM & Lifecycle Marketing Specialists with 3-5 years of experience in the Atlanta area. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: PrizePicks operates in the Daily Fantasy Sports (DFS) industry, which has seen significant growth in recent years. The company is the largest independent skill-based fantasy sports operator in the country and has been recognized as the Fantasy Sports Business of the Year and the Fantasy/DFS Operator of the Year.
Company Size: PrizePicks has 501-1,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and career development.
Founded: PrizePicks was founded in 2015 and is headquartered in Atlanta, GA.
Company Description:
- PrizePicks is a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles like League of Legends, Counter-Strike, and Valorant.
- The company is known for its innovative approach to DFS, offering a unique and engaging experience for users.
- PrizePicks is committed to providing a positive and inclusive work environment, valuing individuals from diverse backgrounds regardless of their level of sports fandom.
Company Specialties:
- Daily Fantasy Sports
- Esports
- Gaming
- Sports Marketing
Company Website: prizepicks.com
ASSUMPTION: PrizePicks' focus on innovation and engagement in the DFS industry sets it apart from competitors. The company's commitment to inclusivity and diversity in its work environment creates an attractive culture for potential employees.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 3-5 years of experience in CRM and lifecycle marketing. The successful candidate will have a proven track record of driving customer engagement and retention through strategic marketing campaigns.
Reporting Structure: The CRM & Lifecycle Marketing Specialist will report directly to the Marketing Manager or Director of Marketing, depending on the company's organizational structure.
Work Arrangement: This role is on-site preferred, with remote flexibility considered. The successful candidate will be expected to work from the PrizePicks headquarters in Atlanta, GA, for at least part of the workweek.
Growth Opportunities:
- As PrizePicks continues to grow, there will be opportunities for the CRM & Lifecycle Marketing Specialist to take on more responsibilities and advance their career within the marketing department or the company as a whole.
- The successful candidate will have the opportunity to work with various teams, gaining exposure to different aspects of the business and developing a well-rounded skill set.
- PrizePicks' commitment to annual performance reviews and career development opportunities ensures that employees have a clear path for growth and advancement.
ASSUMPTION: The CRM & Lifecycle Marketing Specialist role at PrizePicks offers a unique opportunity to work in a fast-growing industry and make a significant impact on the company's customer engagement and retention strategies. With the company's commitment to growth and development, this role provides an excellent platform for career advancement.
🌍 Location & Work Environment
Office Type: PrizePicks' headquarters is a modern, collaborative workspace designed to foster creativity and productivity. The company encourages a casual dress code and provides amenities such as snacks, coffee, and gaming areas to promote a comfortable and enjoyable work environment.
Office Location(s): 3423 Piedmont Rd, suite 445, Atlanta, GA 30305, US
Geographic Context:
- Atlanta, GA, is a vibrant, multicultural city with a thriving arts, food, and entertainment scene. It is home to numerous Fortune 500 companies and offers a diverse range of neighborhoods and communities to suit various lifestyles.
- The city is known for its mild climate, with four distinct seasons and minimal snowfall, making it an attractive destination for outdoor enthusiasts.
- Atlanta is easily accessible by major highways and has an international airport, making it convenient for both local and remote employees.
Work Schedule: The CRM & Lifecycle Marketing Specialist will work full-time, with flexible work arrangements available. The company offers a hybrid work schedule, allowing employees to work from the office and remotely as needed.
ASSUMPTION: PrizePicks' modern, collaborative work environment and flexible work arrangements contribute to a positive and productive work experience for employees. The company's location in Atlanta, GA, offers a vibrant and diverse city with a high quality of life for its residents.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the PrizePicks careers page
- Phone or video screen with the HR team to discuss qualifications and fit for the role
- In-depth interview with the Marketing Manager or Director of Marketing to assess marketing skills and cultural fit
- Final interview with the CEO or another senior leader to discuss career growth and company vision
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing skills and experience, with a focus on CRM, email marketing, and customer segmentation strategies
- Data analysis and metrics-driven decision-making
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Problem-solving skills and the ability to think critically about campaign performance and optimization
- Cultural fit and alignment with PrizePicks' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on CRM, email marketing, and customer segmentation strategies
- Demonstrate your understanding of the Daily Fantasy Sports industry and PrizePicks' unique approach to DFS
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively with cross-functional teams
- Research PrizePicks' company culture and values to ensure a strong cultural fit
ATS Keywords: CRM, email marketing, lifecycle marketing, customer segmentation, campaign optimization, data analysis, marketing strategy, cross-functional collaboration, customer engagement, customer retention
ASSUMPTION: The interview process for the CRM & Lifecycle Marketing Specialist role at PrizePicks will focus on assessing the candidate's marketing skills, data-driven decision-making, and cultural fit. Applicants should be prepared to discuss their experience with CRM, email marketing, and customer segmentation strategies, as well as their understanding of the Daily Fantasy Sports industry and PrizePicks' unique approach to DFS.
🛠️ Tools & Technologies
- CRM platforms such as Braze, Optimove, or similar tools
- Email marketing software (e.g., Mailchimp, Constant Contact, or similar tools)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar tools)
- Project management software (e.g., Asana, Trello, or similar tools)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or similar tools)
ASSUMPTION: The CRM & Lifecycle Marketing Specialist will be expected to have proficiency in CRM platforms and email marketing software, as well as a strong understanding of data analysis tools and project management software. Familiarity with collaboration and communication tools is also essential for effective communication and collaboration with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation: PrizePicks values innovation and encourages employees to think creatively and challenge the status quo
- Collaboration: The company fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration
- Inclusivity: PrizePicks is committed to creating an inclusive work environment that values diversity and promotes equal opportunities for all employees
- Customer-centric: The company prioritizes the customer experience and strives to create engaging and enjoyable experiences for its users
Work Style:
- PrizePicks encourages a fast-paced, dynamic work environment, with a strong focus on results and continuous improvement
- The company values a data-driven approach to decision-making and emphasizes the importance of metrics and analytics in informing marketing strategies
- PrizePicks fosters a culture of open communication and encourages employees to share their ideas and insights to drive innovation and growth
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and retention through strategic marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?
- Are you passionate about the Daily Fantasy Sports industry and excited about the opportunity to make a significant impact on a growing company?
ASSUMPTION: Candidates who are strong fits for PrizePicks' culture will be innovative, collaborative, and customer-centric, with a proven track record of driving customer engagement and retention through strategic marketing campaigns. They will be comfortable working in a fast-paced, dynamic environment and thrive in a collaborative work environment.
⚠️ Potential Challenges
- The CRM & Lifecycle Marketing Specialist role may require occasional work on weekends or evenings to manage campaign performance and optimization, especially during high-traffic events
- PrizePicks' fast-paced growth may present challenges in keeping up with the company's evolving needs and priorities
- The role may require frequent communication with cross-functional teams, which can be time-consuming and may present challenges in coordinating schedules and priorities
- The Daily Fantasy Sports industry is highly competitive, and the CRM & Lifecycle Marketing Specialist may face challenges in staying informed about industry trends and competitor activities to develop innovative strategies for customer engagement
ASSUMPTION: The CRM & Lifecycle Marketing Specialist role at PrizePicks presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with the occasional need to work on weekends or evenings to manage campaign performance and optimization. They should also be prepared to stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
📈 Similar Roles Comparison
- The CRM & Lifecycle Marketing Specialist role at PrizePicks is similar to other marketing roles in the Daily Fantasy Sports industry, such as Marketing Manager or Director of Marketing. However, this role focuses specifically on customer engagement and retention strategies, rather than overall marketing strategy and execution
- The Daily Fantasy Sports industry is highly competitive, with numerous established and emerging players vying for market share. The CRM & Lifecycle Marketing Specialist will need to stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement and retention
- The career path for the CRM & Lifecycle Marketing Specialist may lead to advancement to a Marketing Manager or Director of Marketing role, with increased responsibilities for overall marketing strategy and execution
ASSUMPTION: The CRM & Lifecycle Marketing Specialist role at PrizePicks is unique in its focus on customer engagement and retention strategies within the Daily Fantasy Sports industry. Candidates should be prepared to work in a highly competitive environment and stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement and retention.
📝 Sample Projects
- Developing and executing a segmented, automated campaign to re-engage inactive users and drive them to make their first deposit
- Optimizing the customer journey for new users, mapping out touchpoints and interactions to enhance the overall customer experience and drive retention
- Creating and implementing a complex CRM campaign to target high-value users and encourage them to upgrade their account status
ASSUMPTION: The CRM & Lifecycle Marketing Specialist will be expected to work on a variety of projects, from developing and executing segmented, automated campaigns to optimizing the customer journey and creating complex CRM campaigns. These projects will require a strong understanding of CRM and lifecycle marketing strategies, as well as data-driven decision-making and metrics analysis.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer engagement and retention, and how this role fits into that strategy?
- How does the company measure the success of its marketing campaigns, and how will this role contribute to those metrics?
- What are the biggest challenges facing the company in the Daily Fantasy Sports industry, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and the company. They should focus on understanding the company's approach to customer engagement and retention, as well as the specific challenges and opportunities presented by the Daily Fantasy Sports industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on CRM, email marketing, and customer segmentation strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively with cross-functional teams
- Research PrizePicks' company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
