📌 Core Information
🔹 Job Title: CRM Marketing Associate
🔹 Company: Angi
🔹 Location: New York, NY - Angi office
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing email and SMS marketing campaigns
- Hands-on use of marketing automation platforms (Iterable, customer.io)
- Monitoring and analyzing campaign performance to drive continuous improvement
- Collaborating with cross-functional teams to support business initiatives
- Launching A/B tests, analyzing results, and identifying actionable opportunities
ASSUMPTION: This role requires a unique combination of strong creativity and analytical skills to take Angi’s outbound marketing communications to the next level.
📋 Key Responsibilities
✅ Plan, oversee, and execute email and SMS marketing campaigns in alignment with the editorial calendar.
✅ Hands-on use of Iterable and customer.io platforms to set up campaigns, run A/B tests, create audience segmentation, manipulate HTML, and serve as the final quality assurance check before launch.
✅ Use strategic problem-solving skills to ensure successful campaign launches.
✅ Monitor and report on email and SMS performance, leading to the continuous improvement of user experience and overall ROI.
✅ Support cross-functional business initiatives.
✅ Work with other business departments and agencies including copywriters, designers, HTML developers, product managers, and engineers.
✅ Present results and recommendations to senior-level management regularly.
✅ Use database management skills to target customers based on behaviors and demographics.
✅ Launch new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance.
ASSUMPTION: This role involves a high level of multitasking and prioritization, as the CRM team is responsible for driving loyalty among homeowners for Angi and HomeAdvisor.
🎯 Required Qualifications
Education: Bachelor’s degree; marketing focus/degree is preferred
Experience: 1+ years of experience in email and SMS marketing preferred
Required Skills:
- Strong project management skills
- Good written and communication skills, with a keen eye for detail
- Strong analytical skills with the ability to interpret test results and uncover actionable insights
- Ability to pivot to high priority tasks quickly when the need arises
- Familiarity with Google Suite and Microsoft Office
- High aptitude for learning new skills and the willingness to tackle new challenges
- Must be a team player!
Preferred Skills:
- Hands-on experience with email service providers preferred (Iterable, Salesforce, Klaviyo, Braze)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, as it involves communicating with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: $64,500 - $66,000 commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
Benefits:
- Full medical, dental, vision package to fit your needs
- Flexible vacation policy; work hard and take time when you need it
- Pet discount plans and retirement plan with company match (401K)
- Competitive year-end performance bonus and equity package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Home services and technology
Company Size: Medium (1,001-5,000 employees)
Founded: 1999 (as ServiceMagic), rebranded as Angi in 2017
Company Description:
- Angi connects homeowners with reliable pros who have the skills they need
- Offers a platform for homeowners to find the right professional for their project
- Provides pros with business opportunities and growth tools
Company Specialties:
- Consumer advocacy and protection
- Ratings and reviews
- E-commerce and service professionals
- Home improvement
Company Website: http://www.angi.com
ASSUMPTION: Angi is a well-established company with a strong presence in the home services industry, offering a range of benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports to the Associate Director, CRM
Work Arrangement: Hybrid (On-site & Remote) with a flexible vacation policy
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within Angi
- Chance to work on high-impact projects that drive customer loyalty and engagement
- Opportunity to learn and develop skills in email marketing, SMS marketing, and marketing automation
ASSUMPTION: As a growing company, Angi offers opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote) with an office located in New York, NY
Office Location(s): New York, NY - Angi office
Geographic Context:
- New York City offers a diverse and vibrant culture with numerous amenities and attractions
- The office is conveniently located, with easy access to public transportation
- The city has a thriving job market with numerous opportunities for professional growth
Work Schedule: Full-time (40 hours/week) with a flexible vacation policy
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, offering flexibility and convenience for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Creativity and innovation
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant marketing experience and skills in your resume and cover letter
- Prepare examples of successful email or SMS marketing campaigns you've worked on
- Research Angi's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: CRM, Marketing Associate, Email Marketing, SMS Marketing, Marketing Automation, A/B Testing, Customer Segmentation, HTML, Project Management, Analytical Skills, Team Player, Google Suite, Microsoft Office
ASSUMPTION: The interview process at Angi is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Iterable and customer.io (marketing automation platforms)
- HTML (for email and SMS campaign creation)
- Google Suite and Microsoft Office (for project management and collaboration)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first in all decisions and actions
- Integrity: Acting with honesty and transparency in all interactions
- Innovation: Continuously seeking new and better ways to solve problems
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and finding creative solutions to challenges
Self-Assessment Questions:
- Do you have experience working with marketing automation platforms (e.g., Iterable, customer.io)?
- Are you comfortable analyzing data and using it to inform marketing strategies?
- Can you work effectively in a hybrid work environment, balancing on-site collaboration and remote work?
ASSUMPTION: Angi values employees who are customer-focused, innovative, and adaptable, with a strong work ethic and a collaborative spirit.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to changes in marketing strategies and priorities
- Working with a diverse range of stakeholders, including internal teams and external agencies
- Navigating a large, fast-paced organization with a complex marketing landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on email and SMS marketing, as well as marketing automation
- In the home services industry, Angi is a well-established company with a strong brand and extensive resources
- Career progression in this role could lead to opportunities in marketing management, marketing technology, or other related fields
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users
- Launching an SMS campaign to promote a new service or feature
- Analyzing campaign performance data to identify trends and optimize future campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the CRM Marketing Associate role at Angi.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the CRM team currently, and how can this role help address them?
- How does the CRM team collaborate with other departments and agencies to execute marketing campaigns?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Angi support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful email or SMS marketing campaigns you've worked on
- Research Angi's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
