📌 Core Information
🔹 Job Title: CRM Marketing Automation Specialist
🔹 Company: Ochsner Health
🔹 Location: New Orleans, Louisiana
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing targeted marketing audience lists and email campaigns using SQL
- Collaborating with internal teams to implement automated marketing email campaigns
- Analyzing and reporting on marketing campaign performance
- Identifying new opportunities within the CRM system to enhance campaigns
ASSUMPTION: This role requires a balance of technical skills (CRM systems, SQL) and creative thinking to develop effective marketing strategies.
📋 Key Responsibilities
✅ Develops targeted marketing audience lists and email campaigns using SQL
✅ Works with marketing and other internal teams to implement automated marketing email campaigns
✅ Partners with the internal analytics team and marketing strategy team to analyze and report on marketing campaign performance
✅ Monitors performance and works with the marketing team to make campaign optimizations and highlight key areas of success and opportunity
✅ Identifies new opportunities within CRM system to enhance/optimize campaigns or audience segments
✅ Performs other related duties as assigned
ASSUMPTION: The role may evolve over time as the company grows and marketing strategies change.
🎯 Required Qualifications
Education: High School diploma or equivalent. Preferred: Bachelor's degree in marketing, advertising, business administration, computer science, or related field.
Experience: 2 years of marketing or CRM experience. Preferred: 2 years of marketing or CRM experience including 1 year of project leadership experience.
Required Skills:
- Knowledge of CRM systems, marketing automation, and email marketing
- Preferred knowledge of SQL or other querying language
- Ability to learn new systems, coding languages, and data architecture
- Effective verbal and written communication skills
- Strong interpersonal skills
Preferred Skills:
- Experience with project leadership
- Knowledge of additional programming languages
ASSUMPTION: While a bachelor's degree is preferred, relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the New Orleans area)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), Monday - Friday, with occasional evenings or weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ochsner Health is a leading nonprofit healthcare provider in the Gulf South, delivering expert care at its 46 hospitals and over 370 health and urgent care centers.
Company Size: Ochsner Health has over 10,000 employees and is one of the largest healthcare systems in the region.
Founded: Ochsner Health was founded in 1942 by Alton Ochsner and four other physicians.
Company Description:
- Ochsner Health is committed to providing high-quality, patient-centered care
- The organization is known for its innovative approach to healthcare and research
- Ochsner Health is an equal opportunity employer and values diversity
Company Specialties:
- Hospital and health care
- Research
- Health clinic
- Nursing
- Leadership
- Innovation
- Medical
Company Website: http://www.ochsner.org/careers
ASSUMPTION: Ochsner Health's large size and diverse patient population offer opportunities for career growth and exposure to various aspects of healthcare.
📊 Role Analysis
Career Level: This role is an intermediate-level position in the marketing department, with opportunities for growth and advancement.
Reporting Structure: The CRM Marketing Automation Specialist reports directly to the Marketing Manager.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a senior marketing role within the department
- Expansion into other areas of marketing or related fields within the organization
- Opportunities for professional development and training
ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the organization's needs, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: The Ochsner Health corporate office is a modern, professional environment with open-concept workspaces and collaborative areas.
Office Location(s): 1514 Jefferson Highway, New Orleans, Louisiana 70121, US
Geographic Context:
- New Orleans is a vibrant city with a rich cultural heritage and a diverse population
- The city offers a variety of entertainment, dining, and recreational opportunities
- New Orleans has a subtropical climate with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday - Friday, 8:00 AM - 5:00 PM, with occasional evenings or weekends as needed for events or campaigns.
ASSUMPTION: The work environment may be subject to change based on the organization's growth and the candidate's role within the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
- Background check and reference verification
Key Assessment Areas:
- Technical skills (CRM systems, SQL, marketing automation)
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Ochsner Health's values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of CRM systems and marketing automation in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: CRM, marketing automation, email marketing, SQL, data analysis, campaign optimization, teamwork, collaboration, problem-solving
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the organization's needs.
🛠️ Tools & Technologies
- CRM system (e.g., Salesforce, HubSpot, or similar)
- Marketing automation software (e.g., Marketo, Pardot, or similar)
- Email marketing platform (e.g., Mailchimp, Constant Contact, or similar)
- SQL or other querying language
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's needs and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Respect and dignity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have strong communication and interpersonal skills?
- Are you open to feedback and willing to adapt your approach based on input from others?
ASSUMPTION: Ochsner Health values candidates who are a strong cultural fit and align with the organization's mission and values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with competing priorities
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in marketing strategies and priorities
- Dealing with sensitive patient data and maintaining patient privacy
ASSUMPTION: The specific challenges of this role may vary depending on the candidate's qualifications and the organization's needs.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position places a greater emphasis on data analysis and campaign optimization
- This role requires a strong understanding of CRM systems and SQL, which may not be required in all marketing automation positions
- Career progression in this role may lead to senior marketing positions within the organization or related fields
ASSUMPTION: The specific comparisons between this role and similar positions may vary depending on the candidate's qualifications and the organization's needs.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new healthcare service
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the internal analytics team to create a dashboard for tracking marketing KPIs
ASSUMPTION: The specific projects assigned to the CRM Marketing Automation Specialist may vary depending on the organization's needs and the candidate's role within the team.
❓ Key Questions to Ask During Interview
- Can you describe a typical day in this role?
- How does this role collaborate with other departments within the organization?
- What are the biggest challenges facing the marketing department currently, and how would this role help address them?
- How does Ochsner Health support the professional development and growth of its employees?
- What is the company's approach to work-life balance?
ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's qualifications and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Ochsner Health and the healthcare industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
