CRM & Marketing Automation Specialist

📌 Core Information

🔹 Job Title: CRM & Marketing Automation Specialist

🔹 Company: Just Eat Takeaway.com

🔹 Location: Tel Aviv, Israel

🔹 Job Type: Full time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end campaign ownership, from ideation to performance analysis
• Lifecycle management and optimization of automated customer journeys
• Data-driven insights to improve customer engagement, loyalty, and retention
• Cross-team collaboration with Product, BI, and global CRM teams
• CRM campaign management for both B2B and B2C campaigns
• Continuous improvement through campaign performance analysis and iteration

ASSUMPTION: This role requires a strong understanding of marketing automation and CRM, as well as proficiency in relevant tools. Candidates should be comfortable working independently and collaborating with various teams to drive impactful campaigns.

📋 Key Responsibilities

✅ Design, build, and optimize automated customer journeys and ongoing campaigns using platforms such as Salesforce Marketing Cloud and Intercom

✅ Monitor and analyze customer data to uncover trends, behaviors, and opportunities for improving customer engagement, loyalty, and retention

✅ Work closely with Product, BI, and global CRM teams to define business requirements, ensure seamless CRM system integration, and align with overall marketing goals

✅ Support the development and execution of both B2B and B2C campaigns, ensuring accurate targeting, timely delivery, and precise measurement of results

✅ Analyze campaign performance, generate actionable insights, and iterate to drive improvements in efficiency and effectiveness

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign execution. Candidates should be comfortable working with data and tools to drive meaningful insights and improvements.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in marketing automation, CRM, or a related field, with hands-on experience in tools like Salesforce Marketing Cloud and Intercom

Required Skills:

• Proficient in designing automated workflows, customer segmentation, and data integration
• Strong analytical mindset with experience in campaign performance reporting and visualization tools
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Highly organized with a knack for managing multiple projects and deadlines simultaneously

Preferred Skills:

• Familiarity with SQL, HTML, or scripting
• Experience working in a fast-paced, dynamic environment

ASSUMPTION: Candidates should have a proven track record in marketing automation and CRM, with a strong focus on data-driven decision making and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Israel, the estimated salary range for this position is ₪25,000 - ₪40,000 per month (gross).

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and supportive work environment

Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Just Eat Takeaway.com operates in the online food delivery market, connecting consumers with restaurants through its platform in 17 countries.

Company Size: With over 10,000 employees, Just Eat Takeaway.com offers a large and diverse work environment with ample opportunities for growth and development.

Founded: Just Eat Takeaway.com was founded in 2000 and has since grown to become a leading global online food delivery marketplace.

Company Description:

• Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers and restaurants through its platform in 17 countries.
• The company offers a fun, fast-paced, and supportive work environment where employees can be themselves and grow both personally and professionally.
• Just Eat Takeaway.com is committed to creating an inclusive culture that encourages diversity and fosters a sense of belonging for all employees.

Company Specialties:

• Online food ordering and delivery
• Technology and product development
• Marketing and customer engagement
• Business development and partnerships

Company Website: careers.justeattakeaway.com

ASSUMPTION: Just Eat Takeaway.com's large size and global presence offer candidates the opportunity to work on a wide range of projects and initiatives, with ample room for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in marketing automation and CRM.

Reporting Structure: The CRM & Marketing Automation Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Product, BI, and global CRM teams.

Work Arrangement: This is an on-site position, with standard office hours from Sunday to Thursday.

Growth Opportunities:

• Progression to a senior role within the marketing team
• Expansion into other areas of marketing or related fields, such as product management or data analysis
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to make a significant impact on the company's growth and success, while also developing their skills and advancing their careers.

🌍 Location & Work Environment

Office Type: Just Eat Takeaway.com's Tel Aviv office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 27 Gillies Avenue, Newmarket, Auckland 1023, New Zealand

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and entrepreneurship.
• The city offers a high quality of life, with a Mediterranean climate, beautiful beaches, and a rich cultural scene.
• Just Eat Takeaway.com's office is conveniently located in the heart of Tel Aviv, with easy access to public transportation and nearby amenities.

Work Schedule: Standard office hours from Sunday to Thursday, with the option to work from home occasionally, subject to team and manager approval.

ASSUMPTION: The Tel Aviv office provides a dynamic and engaging work environment that supports collaboration, creativity, and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical proficiency in marketing automation and CRM tools
• Data analysis and interpretation skills
li>Communication and collaboration skills
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your marketing automation and CRM skills
• Research the company and its products to demonstrate your enthusiasm and understanding of the business
• Practice common interview questions and be prepared to discuss your experience and achievements in detail

ATS Keywords: Marketing automation, CRM, Salesforce Marketing Cloud, Intercom, customer engagement, B2B marketing, B2C marketing, data analysis, campaign management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, data analysis abilities, and cultural fit within the marketing team.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Intercom
• SQL
• HTML
• Campaign performance reporting and visualization tools

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to manage customer journeys, execute campaigns, and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and supportive
• Focused on personal and professional growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with data to drive meaningful insights and improvements?
• Are you a strong communicator and collaborator, able to work effectively with cross-functional teams to achieve common goals?
• Do you share Just Eat Takeaway.com's commitment to customer-centricity, innovation, and continuous improvement?

ASSUMPTION: Candidates who align with Just Eat Takeaway.com's values and work style will be most successful in this role and contribute positively to the company's culture.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and tight deadlines
• The data-driven focus of the role may require candidates to develop new skills or deepen their existing knowledge in data analysis and interpretation
• The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment
• The competitive nature of the online food delivery market may require candidates to stay up-to-date with industry trends and best practices

ASSUMPTION: Candidates should be prepared to face these challenges head-on and leverage them as opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other marketing automation and CRM roles, this position offers a unique opportunity to work on a global scale, with a wide range of campaigns and customer segments
• Just Eat Takeaway.com's focus on innovation and continuous improvement sets it apart from other companies in the online food delivery market
• This role offers a clear career path for growth and development, with opportunities to progress to senior roles or expand into other areas of marketing or related fields

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers and drive repeat business
• Analyzing customer data to identify trends and opportunities for improving customer segmentation and personalization
• Collaborating with the product team to define business requirements and ensure seamless CRM system integration

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the CRM & Marketing Automation Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your marketing automation and CRM skills
• Research the company and its products to demonstrate your enthusiasm and understanding of the business
• Practice common interview questions and be prepared to discuss your experience and achievements in detail
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.