CRM Marketing Automations Executive

📌 Core Information 🔹 Job Title: CRM Marketing Automations Executive 🔹 Company: Entain 🔹 Location: Brisbane, Queensland, Australia 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 27, 2025 🔹 Experience Level: 0-2 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Utilizing data to identify key customer segments and drive campaign opportunities. - Planning, building, and executing customer journeys across multiple channels. - Analyzing and optimizing existing campaigns. - Collaborating with various teams to bring new initiatives to life. - Ensuring campaigns meet compliance standards. ASSUMPTION: This role requires a balance of data analysis, creativity, and collaboration to deliver effective marketing campaigns. The ideal candidate will have a strong background in marketing automation and a passion for understanding customer behavior. 📋 Key Responsibilities ✅ Utilize data to find and target key customer segments. ✅ Identify key campaign opportunities in customer behaviors and market trends. ✅ Drive efficiency in execution through finding scalable solutions for segmentation and message delivery. ✅ Plan, build, and execute sophisticated customer journeys via Salesforce Marketing Cloud, delivered across SMS, push, email, and in-app notifications. ✅ Analyze existing campaigns, continually finding new opportunities to test, learn, and optimize. ✅ Identify engaging, short-form copy that resonates with sport and racing fans. ✅ Stay updated on emerging trends and industry best practices. ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines. 🎯 Required Qualifications Education: Tertiary qualifications in Digital, Marketing, or a related field. Experience: 1+ years of experience with marketing automation tools (ideally Salesforce Marketing Cloud). Required Skills: - Proven success planning and executing direct marketing campaigns with strong attention to detail. - Basic skills in SQL, HTML, and CSS, with a keen interest in data and performance analysis. - Great problem-solving ability, adaptability, and a proactive approach to learning. - Strong communication skills and a collaborative mindset. Preferred Skills: - Understanding of sport, racing, and the wagering industry (preferred but not essential). ASSUMPTION: While experience in the wagering industry is not required, it may provide a competitive advantage for candidates. 💰 Compensation & Benefits Salary Range: Based on industry standards for a Marketing Executive role in Brisbane, the estimated salary range is AU$65,000 - AU$85,000 per annum. Benefits: - Paid parental leave (12 weeks). - Wellness benefits, including subsidized gym memberships and other paid-for services. - Free onsite barista and fully stocked fridge and pantry. - Learning and development opportunities. - Company-wide events. - Staff giveaways to sporting and racing events. Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM). ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. 📌 Applicant Insights 🔍 Company Context Industry: Entain operates in the entertainment industry, focusing on sports betting, horse racing betting, online wagering, and mobile betting. They also provide information technology and marketing services. Company Size: Entain Australia & New Zealand has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet dynamic work environment. Founded: Entain's founding date is not explicitly stated, but they have been operating in Australia and New Zealand for several years. Company Description: - Entain brings effective, sustainable, and purposeful solutions to the wagering and entertainment industry. - They aim to protect their people, players, and partners to ensure they make their game theirs. - Entain is home to various brands, including Ladbrokes, neds, Entain Venues, TAB, betcha, Trackside, and Sport Nation. Company Specialties: - Sports Betting - Horse Racing Betting - Online Wagering - Mobile Betting - Information Technology - Marketing Company Website: Entain Australia & New Zealand ASSUMPTION: Entain's focus on responsible gaming and player protection sets them apart in the industry, providing applicants with a unique opportunity to contribute to a meaningful mission. 📊 Role Analysis Career Level: This role is an entry to mid-level position within the marketing department, offering opportunities for growth and development. Reporting Structure: The CRM Marketing Automations Executive will report directly to the Customer Engagement Team and collaborate with various internal teams, such as Brand and Product. Work Arrangement: This is an on-site, full-time position based in Entain's Brisbane office, with standard business hours. Growth Opportunities: - Develop expertise in marketing automation and customer engagement strategies. - Gain experience working with a diverse range of internal teams and stakeholders. - Contribute to the development and implementation of new marketing campaigns and initiatives. ASSUMPTION: Entain's focus on employee development and growth provides applicants with ample opportunities to advance their careers within the organization. 🌍 Location & Work Environment Office Type: Entain's Brisbane office is a modern, collaborative workspace designed to foster creativity and innovation. Office Location(s): 25 Montpelier Rd, Bowen Hills, Queensland 4006, AU Geographic Context: - Brisbane is the capital of Queensland, Australia, and is known for its vibrant culture, diverse communities, and subtropical climate. - The city offers a high quality of life, with numerous parks, beaches, and cultural attractions. - Brisbane is home to a thriving tech and entertainment industry, providing ample opportunities for professional growth and development. Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional overtime or weekend work as needed. ASSUMPTION: Entain's Brisbane office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the hiring manager. 3. In-depth interview with the marketing team. 4. Final interview with the head of the customer engagement team. Key Assessment Areas: - Data analysis and interpretation skills. - Campaign planning and execution. - Problem-solving and adaptability. - Communication and collaboration skills. Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experiences. - Provide specific examples of your marketing automation experience and achievements. - Demonstrate your understanding of customer segmentation and journey mapping. - Showcase your ability to work collaboratively and adapt to new situations. ATS Keywords: Marketing automation, customer segmentation, campaign planning, data analysis, Salesforce Marketing Cloud, customer journey mapping, direct marketing, problem-solving, collaboration. ASSUMPTION: Entain's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization. 🛠️ Tools & Technologies - Salesforce Marketing Cloud - SQL - HTML - CSS - Basic data analysis tools (e.g., Excel, Google Analytics) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process. 👔 Cultural Fit Considerations Company Values: - Customer-centric: Entain prioritizes understanding and meeting the needs of their customers. - Collaborative: They foster a culture of teamwork and open communication. - Innovative: Entain encourages creativity and continuous improvement. - Responsible: They are committed to promoting responsible gaming and protecting their players. Work Style: - Entain values adaptability and a proactive approach to learning. - They encourage a data-driven mindset and a focus on continuous improvement. - The company fosters a collaborative and inclusive work environment. Self-Assessment Questions: - How do you approach understanding and meeting the needs of customers? - Can you provide an example of a time when you had to adapt to a new situation or tool? - How do you stay updated on emerging trends and industry best practices? ASSUMPTION: Entain's company culture emphasizes collaboration, innovation, and a customer-centric mindset, making it an ideal fit for candidates who thrive in dynamic, team-oriented environments. ⚠️ Potential Challenges - Balancing multiple projects and deadlines. - Working with large datasets and ensuring data accuracy. - Adapting to new tools and technologies as the industry evolves. - Collaborating effectively with various internal teams and stakeholders. ASSUMPTION: These challenges can be overcome with strong self-management skills, a proactive approach to learning, and effective communication and collaboration. 📈 Similar Roles Comparison - CRM Marketing Specialist: This role focuses more on customer relationship management and less on campaign automation. It may involve more direct customer interactions and less data analysis. - Marketing Automation Specialist: This role is more focused on the technical aspects of marketing automation and may involve less campaign planning and execution. It may also require more advanced programming or scripting skills. - Digital Marketing Executive: This role is broader in scope and may involve managing multiple marketing channels, including social media, content marketing, and SEO. It may also require more budget management and vendor coordination. ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements, making it essential for candidates to understand the specific needs of the CRM Marketing Automations Executive role. 📝 Sample Projects - Developing and executing a targeted email campaign to re-engage dormant customers. - Creating and optimizing customer segments based on behavioral data. - Analyzing campaign performance data to identify trends and opportunities for improvement. - Collaborating with the product team to develop and launch a new customer referral program. ASSUMPTION: These sample projects provide a snapshot of the types of tasks and initiatives the CRM Marketing Automations Executive may work on, highlighting the role's focus on data-driven decision-making and customer engagement. ❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits within the broader marketing organization? - How does Entain approach responsible gaming, and what role does this position play in supporting that initiative? - What opportunities are there for professional growth and development within the customer engagement team? - How does Entain measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role? - What is the typical onboarding process for new employees in this role, and how can I best prepare for a successful start? ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, the company's values, and the opportunities for growth and success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your relevant skills and experiences. - Prepare specific examples of your marketing automation experience and achievements. - Familiarize yourself with Entain's company values and cultural fit considerations. - Follow up with the hiring manager one week after submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.