📌 Core Information
🔹 Job Title: CRM Marketing Engagement Lead
🔹 Company: Tide
🔹 Location: United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and coaching a high-performing team to drive marketing engagement
- Developing and executing campaign strategies across multiple Tide products
- Monitoring and reporting on campaign performance and KPIs
- Managing stakeholder relationships and driving CRM best practices
- Collaborating with cross-functional teams to support strategic thinking and finance forecasting
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing automation and personalisation.
📋 Key Responsibilities
✅ Set clear direction and enable team members to achieve their goals
✅ Provide coaching and support to team members for their professional development
✅ Develop and execute campaign strategies across multiple Tide products
✅ Monitor, report, and present on Tide Core KPIs and campaign performance to senior management and stakeholders
✅ Support the team with building, executing, and optimising campaign workflows
✅ Define a full testing and personalisation roadmap for your areas
✅ Support finance forecasting across Tide’s strategic modes of discovery
✅ Manage stakeholder relationships and drive wider cross-CRM best practice
ASSUMPTION: This role involves a high level of responsibility and requires strong organisational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of relevant marketing experience, with a proven track record in targeting, automation, and personalisation
Required Skills:
- Proven leadership and coaching skills
- Excellent communication and presentation skills
- Strong data analysis skills and ability to draw insights from data
- Experience with marketing automation platforms (e.g., Iterable)
- Familiarity with Looker reporting suite
Preferred Skills:
- Experience in banking, financial services, or small business marketing
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in a scale-up environment and familiarity with CRM systems will be at an advantage.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a senior marketing role in London)
Benefits:
- Competitive salary
- Share options
- Flexible working options
- 25 days holiday with the option to buy extra days
- 3 days paid volunteering or L&D time off per year
- Sabbatical leave
- Personal L&D budget
- Group Life Insurance, Vitality Health and Dental Insurance
- Access to a global mental wellbeing platform
- Enhanced family-friendly leave
- Salary Sacrifice benefits like nursery scheme or cycle to work
- Work from home budget
- Team socials - virtual and physical events
- Spacious brand-new office by Old Street station with an all-day snacks bar
Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically small business banking and administrative solutions
Company Size: Medium to large (1,001-5,000 employees)
Founded: 2015, with a mission to save small businesses time and money
Company Description:
- Tide offers business accounts and related banking services, as well as a comprehensive set of connected administrative solutions from invoicing to accounting
- With over 1 million members globally across the UK, India, and Germany, Tide is transforming the small business banking market
- Tide has been recognised as a global Fintech 250 and The Fintech Top 50 for the UK, and has been certified as a Great Place to Work
Company Specialties:
- Small business banking
- Administrative solutions for SMEs
- Data-driven decision making
- Innovative features and low fees
Company Website: https://www.tide.co
ASSUMPTION: Tide is a rapidly growing company with a strong focus on innovation and data-driven decision making. They prioritise a flexible workplace model that supports both in-person and remote work.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: This role reports directly to the Head of Marketing and leads a team of marketing professionals
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or across the organisation
- Opportunities to develop skills in leadership, coaching, and strategic thinking
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with an all-day snacks bar
Office Location(s): London, Sofia, Hyderabad, Delhi, Berlin, Belgrade
Geographic Context:
- London: A vibrant, multicultural city with a thriving tech scene and excellent transport links
- Sofia: A cost-effective tech hub with a growing startup ecosystem
- Hyderabad, Delhi, Berlin, Belgrade: Key technology centres supporting Tide's global operations
Work Schedule: Flexible, with a core working hours of 9:00 AM - 5:30 PM and the option to work remotely
ASSUMPTION: Tide's offices are designed to foster collaboration and innovation, with a focus on creating a comfortable and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and team members
- Final interview with the Head of Marketing
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and campaign planning
- Data analysis and reporting skills
- Leadership and coaching abilities
- Communication and presentation skills
- Cultural fit and alignment with Tide's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past campaign successes and the impact you've made on KPIs
- Be ready to discuss your approach to data-driven decision making and personalisation
- Showcase your leadership and coaching skills through specific examples
- Follow up with the Hiring Manager after your interview to express your interest in the role
ATS Keywords: Marketing, CRM, Campaign Strategy, Data Analysis, Leadership, Coaching, Personalisation, Automation, Stakeholder Management, A/B Testing, Marketing Automation Platforms, Looker
ASSUMPTION: Tide's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and strategic thinking.
🛠️ Tools & Technologies
- Iterable Marketing Platform
- Looker Reporting Suite
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial but not always required. Tide provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer-centric approach
- Transparency and accountability
Work Style:
- Agile and adaptable, with a focus on speed and efficiency
- Data-driven and analytical, with a strong emphasis on performance metrics
- Collaborative and inclusive, with a focus on teamwork and open communication
- Customer-focused, with a deep understanding of small business needs and challenges
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable managing multiple projects and priorities simultaneously?
- Do you have a proven track record of driving business growth through marketing campaigns?
- Are you an effective leader and coach, able to inspire and motivate team members?
- Do you embrace a customer-centric approach and prioritise the needs of small businesses?
ASSUMPTION: Tide values diversity, inclusion, and collaboration, seeking candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Balancing multiple projects and priorities, often with tight deadlines
- Adapting to changing market conditions and customer needs
- Working with stakeholders across various departments to drive strategic thinking and best practices
- Ensuring data privacy and security in marketing campaigns
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on CRM and customer engagement
- Tide's data-driven approach sets it apart from other financial services companies, with a greater emphasis on personalisation and automation
- This role offers significant growth potential, with the opportunity to make a real impact on the business and develop both personally and professionally
ASSUMPTION: This role is unique in its focus on CRM marketing engagement, with a strong emphasis on data-driven decision making and personalisation.
📝 Sample Projects
- Developing and executing a targeted campaign to increase customer engagement with Tide's invoicing feature
- Analysing customer data to identify trends and opportunities for personalised marketing communications
- Collaborating with the product team to launch a new marketing automation feature and drive user adoption
ASSUMPTION: These sample projects illustrate the data-driven, customer-centric approach required for this role, with a focus on driving business growth through targeted marketing campaigns.
❓ Key Questions to Ask During Interview
- How does Tide measure the success of its marketing campaigns, and what KPIs are most important?
- Can you describe the team structure and dynamics within the marketing department?
- How does Tide support the professional development of its employees, particularly in marketing roles?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Tide approach data privacy and security in its marketing campaigns?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past campaign successes and the impact you've made on KPIs
- Be ready to discuss your approach to data-driven decision making and personalisation
- Showcase your leadership and coaching skills through specific examples
- Follow up with the Hiring Manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
