📌 Core Information
🔹 Job Title: CRM Marketing Executive - Maternity Cover
🔹 Company: Ticketek Entertainment Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Fixed Term Contract (9-12 months)
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end CRM campaigns, from briefs to deployment and analysis
- Driving customer engagement and long-term sales through effective CRM strategies
- Collaborating with cross-functional teams to deliver high-quality marketing campaigns
- Leveraging data-driven decision making and A/B testing to optimize communications
- Supporting the 'test and learn' approach to improve campaign effectiveness
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven marketing. The ideal candidate will have previous CRM marketing experience and be comfortable working in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Manage the end-to-end production, delivery, and analysis of email, SMS, and push notification campaigns
✅ Develop and implement testing strategies to optimize campaign results
✅ Analyze campaign performance and provide insights to improve future campaigns
✅ Maximize customer lifetime value through targeted and personalized CRM experiences
✅ Maintain a deep understanding of regional members' behaviors and share insights with relevant teams
✅ Collaborate with marketing teams on promotional plans to convert, reactivate, and retain members
✅ Advise and support clients on CRM implementation and best practices
✅ Manage project-based tasks such as designing new customer journey flows and improving data quality
✅ Troubleshoot technical challenges and handle backend integrations
✅ Stay updated on platform enhancements and collaborate with the Braze tech team
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis. The ideal candidate will be comfortable working independently and in collaboration with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of CRM marketing experience, with a proven track record of driving customer engagement and sales
Required Skills:
- Proven experience in creating and managing email campaigns
- Experience in creating SMS and/or push notification campaigns (preferred)
- Strong data analysis skills, with proficiency in Microsoft Excel and SQL
- Familiarity with Braze, Snowflake, Tableau, or similar analytical/database environments
- Basic HTML coding and editing skills
- Excellent communication and project management skills
- Ability to adapt and take on new responsibilities
Preferred Skills:
- Experience with CRM platforms (e.g., Salesforce, HubSpot)
- Knowledge of the entertainment industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in CRM marketing and a passion for the entertainment industry are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rata for the fixed-term contract)
Benefits:
- 23 days annual leave plus birthday leave
- Enhanced pension contributions, sick, and family leave
- Complimentary tickets
- Recognition awards
- Employee assistance programme
- Social events
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in London. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Ticketing and live entertainment
Company Size: Large (over 1,000 employees)
Founded: 1979 (Australia), 2013 (UK)
Company Description:
- Ticketek is a leading global ticketing company, operating in Australia, New Zealand, the UK, Singapore, the Philippines, and Malaysia
- The company specializes in ticketing live events and venues, with a focus on sports and entertainment
- Ticketek UK operates the most advanced multi-channel ticket sales and distribution network in the UK
Company Specialties:
- Ticketing and event management
- Marketing and promotions
- Customer relationship management
- Data analysis and insights
Company Website: ticketek.com
ASSUMPTION: Ticketek's global presence and focus on live events provide unique opportunities for marketing professionals to gain experience in a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Head of CRM and Marketing
Work Arrangement: On-site, with flexibility to work remotely as needed
Growth Opportunities:
- Potential to progress to a senior marketing role within the company
- Opportunity to gain experience in a global ticketing organization
- Possibility to work on high-profile events and campaigns
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in CRM marketing and make a significant impact on the company's customer engagement and sales strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving entertainment industry
- The city offers a wide range of cultural attractions, restaurants, and nightlife
- London has excellent public transportation, making it easy to commute to the office
Work Schedule: Standard office hours, with flexibility to work additional hours as needed
ASSUMPTION: London provides an exciting and dynamic work environment for marketing professionals, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- CRM marketing experience and expertise
- Data analysis and interpretation skills
- Communication and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant CRM marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful CRM campaigns you've managed and the results you've achieved
- Research Ticketek's recent marketing campaigns and be prepared to discuss them in the interview
ATS Keywords: CRM, marketing, email campaigns, SMS, push notifications, data analysis, Microsoft Excel, SQL, Braze, Snowflake, Tableau, HTML, A/B testing
ASSUMPTION: Ticketek's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Braze
- Snowflake
- Tableau
- Microsoft Excel
- HTML
- SQL
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you enjoy collaborating with cross-functional teams to deliver high-quality campaigns?
ASSUMPTION: Ticketek values candidates who are passionate about live entertainment, customer-focused, and comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills
- Working with large datasets and ensuring data accuracy and integrity
- Keeping up with the latest marketing trends and technologies
- Adapting to changes in the entertainment industry and customer preferences
ASSUMPTION: These challenges can be overcome by strong project management skills, attention to detail, continuous learning, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Manager, but with a focus on maternity cover and a shorter contract duration
- Compared to other marketing roles, this position requires a strong focus on data analysis and customer engagement
- Career progression opportunities may include senior marketing roles within the company or related industries
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in CRM marketing and make a significant impact on the company's customer engagement and sales strategies.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage lapsed customers
- Analyzing customer data to identify trends and opportunities for personalized marketing
- Collaborating with the sales team to create a customer referral program
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from creative campaign development to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Ticketek UK?
- What opportunities are there for professional development and growth within the company?
- How does Ticketek support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant CRM marketing experience and achievements
- Prepare examples of successful CRM campaigns you've managed and the results you've achieved
- Research Ticketek's recent marketing campaigns and be prepared to discuss them in the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
