CRM Marketing Expert CRM Marketing Expert

📌 Core Information

🔹 Job Title: CRM Marketing Expert

🔹 Company: Nestlé Operational Services Worldwide SA

🔹 Location: Ribeirão Prêto, São Paulo, Brazil

🔹 Job Type: Hybrid (08h00 às 18:00)

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Implementing a campaign management model across multiple channels
• Orchestrating the consumer journey for a specific product category
• Collaborating with stakeholders to create guidelines and tools
• Leading the definition and execution of CRM programs

ASSUMPTION: This role requires a balance of technical skills in CRM and marketing, as well as strong communication and analytical skills to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Implement and manage a campaign management model covering email, WhatsApp, SMS, and other channels

✅ Orchestrate the consumer journey for a specific product category

✅ Collaborate with stakeholders to create guidelines and tools supporting business strategy and operations

✅ Lead the definition and execution of CRM programs, adapting journeys and campaigns based on local needs

✅ Analyze campaign performance and provide insights to optimize future campaigns

ASSUMPTION: The role may involve occasional overtime to meet project deadlines or campaign launch dates.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in CRM marketing or a related field

Required Skills:

• Advanced English for conversation
• Proficient in Salesforce Marketing Cloud
• Knowledge of Google Analytics
• Familiarity with Agile methodology
• Strong communication and analytical skills
• Interest in growth and performance

Preferred Skills:

• Experience with other marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a valid work permit for Brazil may be required for this role.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role in Brazil is BRL 5,000 - 8,000 per month. This is an estimate and the actual salary may vary based on experience and negotiation.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Employee discounts on Nestlé products

Working Hours: Monday to Friday, 08h00 to 18h00, with a 1-hour lunch break. The role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market data and may not reflect the actual salary offered by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé is a multinational food and beverage company, operating in the consumer goods sector.

Company Size: With over 273,000 employees worldwide, Nestlé is one of the largest companies in the industry. This size offers opportunities for career growth and diverse experiences.

Founded: Nestlé was founded in 1866 by Henri Nestlé, with its headquarters still based in Vevey, Switzerland.

Company Description:

• Nestlé is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
• Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé's global presence and diverse product portfolio offer numerous opportunities for career development and growth.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and stakeholder management.

Reporting Structure: The role reports to the Digital Services Manager and works closely with various stakeholders across the organization.

Work Arrangement: The role is based in Ribeirão Prêto, São Paulo, Brazil, with a hybrid work arrangement (08h00 às 18:00).

Growth Opportunities:

• Potential career progression within the marketing function or related areas
• Opportunities to work on diverse projects and campaigns
• Exposure to international teams and global projects

ASSUMPTION: Given Nestlé's size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The role is based in Nestlé's office in Ribeirão Prêto, São Paulo, Brazil.

Office Location(s): Av. Nestlé, 55 - Ribeirão Prêto - SP, 14094-000

Geographic Context:

• Ribeirão Prêto is located in the state of São Paulo, Brazil, and has a population of approximately 650,000 people.
• The city is known for its agricultural industry and is home to several universities and research institutions.
• Ribeirão Prêto offers a mix of urban and rural environments, with a moderate cost of living compared to other major cities in Brazil.

Work Schedule: Monday to Friday, 08h00 to 18h00, with a 1-hour lunch break. The role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, offering flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment
• Final interview with the hiring manager

Key Assessment Areas:

• Technical skills in CRM and marketing automation
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Nestlé's values

Application Tips:

• Highlight relevant experience and achievements in CRM marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for technical and behavioral interview questions

ATS Keywords: CRM, Salesforce Marketing Cloud, Google Analytics, Agile Methodology, Marketing Automation, Campaign Management, Stakeholder Management, Consumer Journey, Performance Analysis

ASSUMPTION: The application process may vary based on the specific hiring manager or team, but the general process outlined above is typical for roles at Nestlé.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Google Analytics
• Agile project management tools (e.g., Jira, Asana)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The required tools and technologies may vary based on the specific projects and campaigns the role is involved in.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Excellence
• Integrity
• Diversity
• Stakeholder focus

Work Style:

• Collaborative
• Results-driven
• Innovative
• Adaptable
• Customer-focused

Self-Assessment Questions:

• Do you align with Nestlé's values, particularly the value of respect?
• Are you comfortable working in a collaborative, results-driven environment?
• Do you have a customer-focused mindset and a willingness to adapt to changing priorities?

ASSUMPTION: Nestlé's culture is inclusive and diverse, valuing individual contributions and fostering a collaborative work environment.

⚠️ Potential Challenges

• The role may require occasional overtime or flexible hours to meet project deadlines
• Working with multiple stakeholders may present challenges in terms of communication and alignment
• The role may involve managing competing priorities and balancing multiple projects
• The hybrid work arrangement may require additional self-discipline and time management skills

ASSUMPTION: These challenges can be overcome with strong communication, time management, and stakeholder management skills.

📈 Similar Roles Comparison

• Compared to other CRM marketing roles, this position places a stronger emphasis on stakeholder management and campaign orchestration
• The role offers exposure to a diverse range of products and categories within the consumer goods industry
• Career progression opportunities may vary based on individual performance, project outcomes, and organizational changes

ASSUMPTION: This role offers a unique blend of technical, analytical, and stakeholder management skills, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel campaign for a new product launch
• Analyzing campaign performance data to optimize future campaigns and improve ROI
• Collaborating with cross-functional teams to create and implement a customer journey map

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the role may be involved in.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing functions and teams within the organization?
• What opportunities are there for professional development and growth within the role and the organization?
• How does Nestlé support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the opportunities and challenges it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nestlé Career Website
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for technical and behavioral interview questions
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.