📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: Tide
🔹 Location: Bulgaria
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: On-site (London, Sofia, Hyderabad, Delhi, Berlin, Belgrade) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Defining and executing reactivation and retention campaigns to engage Tide members
- Leading the campaign strategy and planning process
- Optimizing member experience through automation and personalization
- Collaborating with cross-functional teams to deliver KPIs and strategic thinking
- Managing stakeholder relationships and supporting strategic thinking across various teams
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign execution, and stakeholder management. The ideal candidate will have experience in CRM and marketing, with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Define and execute reactivation and retention campaigns to engage Tide members
✅ Lead the campaign strategy and planning process
✅ Optimize member experience through automation and personalization
✅ Collaborate with cross-functional teams to deliver KPIs and strategic thinking
✅ Manage stakeholder relationships and support strategic thinking across various teams
ASSUMPTION: The responsibilities listed above are the core functions of this role. However, the job description may evolve based on business needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of relevant marketing experience, particularly in CRM for subscription or app-based models
Required Skills:
- Proven track record of using data-driven strategies to enhance performance
- Strong communication skills, both written and verbal
- Ability to pre-empt issues and minimize issues, clarifying ambiguity to enable effective teamwork
- Experience using the Iterable Marketing platform or similar is beneficial but not essential
- Experience using the Looker reporting suite or similar is beneficial but not essential
Preferred Skills:
- Experience in a scale-up environment
- Proven track record of coaching and developing a high-performing team
- Fluency in multiple languages
ASSUMPTION: While the job description lists specific requirements, Tide values diversity and encourages applications from candidates with unique backgrounds and experiences.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Manager with 4+ years of experience in the UK)
Benefits:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Sabbatical Leave
- Share options
Working Hours: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 4+ years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically SME banking
Company Size: 1,001-5,000 employees, with a flat organizational structure that encourages collaboration and innovation
Founded: 2015, with a mission to transform the SME banking market by offering business accounts and connected administrative solutions
Company Description:
- Tide helps SMEs save time and money by offering business accounts and related banking services, along with a comprehensive set of connected administrative solutions from invoicing to accounting
- Tide is transforming the small business banking market with over 1 million members globally across the UK, India, and Germany
- Tide is committed to using advanced technology and data-driven decisions to help SMEs save both time and money
Company Specialties:
- Business banking services
- Administrative solutions for SMEs
- Data-driven decision making
- Transformative technology
Company Website: https://www.tide.co
ASSUMPTION: Tide is a rapidly growing company with a strong focus on innovation and customer-centric solutions. The company values diversity and encourages applications from candidates with unique backgrounds and experiences.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the marketing team and the company as a whole
Reporting Structure: The CRM Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Engagement Marketing, Marketing Analytics, Finance, and Member Operations
Work Arrangement: Hybrid, with a flexible work-from-home policy and regular in-person gatherings to foster team spirit and collaboration
Growth Opportunities:
- Progression within the marketing team, such as taking on additional responsibilities or moving into a senior role
- Expansion into new markets and product offerings, providing opportunities for career growth and development
- Internal mobility and cross-functional collaboration, allowing candidates to explore different areas of the business
ASSUMPTION: The CRM Marketing Manager role offers a unique opportunity to make a significant impact on Tide's retention and engagement strategies. With the company's rapid growth and expansion, there are ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces designed to foster innovation and team-building
Office Location(s): London, Sofia, Hyderabad, Delhi, Berlin, Belgrade
Geographic Context:
- London: A global financial hub with a vibrant startup ecosystem
- Sofia: A growing tech hub with a low cost of living and high quality of life
- Hyderabad, Delhi, Berlin, Belgrade: Strategic locations with access to diverse talent pools and regional markets
Work Schedule: Full-time, with flexible working arrangements and regular in-person gatherings to foster team spirit and collaboration
ASSUMPTION: Tide's hybrid work arrangement allows for a healthy work-life balance, with regular in-person gatherings to maintain a strong sense of community and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Candidates' understanding of Tide's mission and values
- Candidates' relevant marketing experience and CRM expertise
- Candidates' ability to lead and collaborate with cross-functional teams
- Candidates' strategic thinking and problem-solving skills
- Candidates' cultural fit with Tide's diverse and inclusive work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and CRM expertise
- Demonstrate your understanding of Tide's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
- Research Tide's company culture and be ready to discuss how your values align with the company's
ATS Keywords: CRM, Marketing, Retention, Reactivation, Campaign Strategy, Automation, Personalization, Stakeholder Management, Data-driven, Team Leadership
ASSUMPTION: Tide's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. The company values diversity and encourages applications from candidates with unique backgrounds and experiences.
🛠️ Tools & Technologies
- Iterable Marketing platform or similar
- Looker reporting suite or similar
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The CRM Marketing Manager will be expected to have experience with CRM and marketing automation tools, as well as proficiency in Microsoft Office Suite and Google Workspace. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Tide prioritizes the needs and feedback of its members to create innovative and valuable solutions
- Data-driven: Tide uses data to inform decision-making and continuously improve its products and services
- Collaborative: Tide fosters a culture of collaboration and teamwork, both internally and with its members
- Inclusive: Tide values diversity and encourages applications from candidates with unique backgrounds and experiences
Work Style:
- Agile and adaptable: Tide operates in a fast-paced and dynamic environment, requiring employees to be flexible and responsive to change
- Data-driven and analytical: Tide values employees who can analyze data and use it to inform decision-making and improve performance
- Collaborative and team-oriented: Tide encourages employees to work together and support one another to achieve common goals
Self-Assessment Questions:
- Do you have a proven track record of using data-driven strategies to enhance performance in a marketing role?
- Are you comfortable working in a fast-paced and dynamic environment, and adapting to change as needed?
- Do you have experience leading and collaborating with cross-functional teams to deliver KPIs and strategic thinking?
ASSUMPTION: Tide's culture is characterized by its customer-centric, data-driven, collaborative, and inclusive values. The company seeks candidates who are agile, adaptable, data-driven, and collaborative, with a strong commitment to Tide's mission and values.
⚠️ Potential Challenges
- Managing stakeholder relationships across multiple teams and locations
- Balancing strategic thinking with hands-on campaign execution
- Adapting to a fast-paced and dynamic work environment
- Working with a diverse and global team, requiring strong communication and cultural sensitivity
ASSUMPTION: The CRM Marketing Manager role presents unique challenges, including managing stakeholder relationships, balancing strategic thinking with hands-on campaign execution, and working with a diverse and global team. However, these challenges also offer opportunities for growth and development.
📈 Similar Roles Comparison
- The CRM Marketing Manager role at Tide differs from similar roles in other companies in its focus on retention and engagement strategies for SME members, rather than customer acquisition
- Tide's data-driven and customer-centric approach sets it apart from traditional financial services providers, offering unique opportunities for innovation and growth
- Career progression in the CRM Marketing Manager role at Tide may involve expanding into new markets or product offerings, providing opportunities for career growth and development
ASSUMPTION: The CRM Marketing Manager role at Tide is unique in its focus on retention and engagement strategies for SME members, offering opportunities for innovation, growth, and career development.
📝 Sample Projects
- Developing and executing a targeted reactivation campaign to re-engage inactive members
- Analyzing member data to identify trends and opportunities for personalized communication and engagement
- Collaborating with cross-functional teams to optimize the member onboarding experience and improve retention rates
ASSUMPTION: The CRM Marketing Manager role at Tide offers a wide range of projects and initiatives, from strategic planning and execution to hands-on campaign development and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to retention and engagement strategies for SME members?
- How does the CRM Marketing Manager role collaborate with other teams, such as Engagement Marketing, Marketing Analytics, Finance, and Member Operations?
- What opportunities are there for career growth and development within the marketing team and the company as a whole?
- How does Tide support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the day-to-day work environment?
ASSUMPTION: The interview process for the CRM Marketing Manager role at Tide is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. The company encourages candidates to ask questions and engage in a two-way conversation throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and CRM expertise
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
- Research Tide's company culture and be ready to discuss how your values align with the company's
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
