CRM Marketing Manager

📌 Core Information

🔹 Job Title: CRM Marketing Manager

🔹 Company: Aroma360

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer lifecycle strategies to optimize customer journeys
• Managing email and SMS marketing campaigns to drive sales and engagement
• Analyzing customer data to identify trends and opportunities for improved engagement
• Collaborating with the marketing team to integrate email efforts with other digital marketing channels
• Staying informed about industry trends and best practices in email marketing

ASSUMPTION: This role requires a strong understanding of email and SMS marketing, as well as excellent analytical and communication skills. The ideal candidate will have experience in email marketing, preferably in the eCommerce or retail industry.

📋 Key Responsibilities

✅ Develop and implement customer lifecycle strategies to optimize customer journeys across all touchpoints

✅ Create and manage customer segmentation and targeting strategies to enhance the customer journey

✅ Plan and manage contact strategies to support cross-lifecycle audience engagement, lead nurturing, show rate, conversion, and retention

✅ Analyze customer data to identify trends and opportunities for improved engagement

✅ Develop and execute email marketing campaigns, including promotional campaigns aligned with marketing initiatives and seasonal promotions

✅ Manage the campaign calendar to ensure timely deployment of email campaigns

✅ Develop and optimize email flows and automation, including welcome series, abandoned cart reminders, and post-purchase follow-ups

✅ Monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates, to identify opportunities for optimization

✅ Collaborate closely with the marketing team to integrate email efforts with other digital marketing channels

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as the ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in email and SMS marketing, preferably in the eCommerce or retail industry

Required Skills:

• Deep understanding of email and SMS marketing platforms (Klaviyo preferred) or similar tools
• Strong analytical skills with the ability to interpret data and drive decision-making
• Excellent written communication skills, attention to detail, and a passion for storytelling
• Creative mindset with a strong sense of visual design and aesthetics
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment

Preferred Skills:

• Experience with A/B testing and optimization
• Knowledge of HTML and CSS
• Fluency in Spanish

ASSUMPTION: While not required, experience with A/B testing and optimization, as well as knowledge of HTML and CSS, would be beneficial for success in this role. Fluency in Spanish is also a plus, as it may be useful for communicating with a diverse customer base.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 annually based on experience

Benefits:

• Comprehensive health coverage, including dental and vision insurance
• Life insurance
• Paid time off
• Access to a 401(k) plan
• Employee discount
• Opportunities for paid training
• Fun and exciting company events

Working Hours: Monday - Friday, 9:00 AM - 6:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the Miami area. Benefits are comprehensive and designed to support the health, well-being, and professional growth of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry

Company Size: 201-500 employees

Founded: 2013

Company Description:

• Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world.
• The company guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way.
• Aroma360 is continuously raising the bar for healthy scenting solutions in the industry.

Company Specialties:

• Scent Marketing
• Home Scenting System
• Scent Branding
• Aroma Diffusers
• Olfactory Logos
• Aromachology
• Marketing
• B2B Marketing
• Property Management Scenting
• Hotel & Resort Scenting
• Retail Scenting
• Medical & Dental Scenting
• Office Scenting
• Gym & Fitness Facility Scenting
• Spa Scenting
• Restaurant & Bar Scenting
• Religious Facility Scenting
• Automotive/Car Dealership Scenting
• Casino Scenting
• Golf & Country Club Scenting
• Nursing & Senior Living Facilities Scenting
• Banquet, Wedding and Events Scenting
• Entertainment & Stadium Scenting
• Airline & Airport Scenting
• Bank Scenting
• Education Facility Scenting
• Museum Scenting
• Essential Oils
• and Cold-Air Diffusion

Company Website: http://www.aroma360.com

ASSUMPTION: Aroma360 is a well-established company in the scent marketing industry, with a strong focus on providing high-quality, ethical, and environmentally friendly products and services to its clients.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: This role is on-site, with a standard workweek of Monday - Friday, 9:00 AM - 6:00 PM

Growth Opportunities:

• Potential for career advancement within the marketing department
• Opportunities to gain experience in various aspects of marketing, including email and SMS marketing, customer journey management, and campaign management
• Chance to work with a diverse and talented team in a dynamic and fast-paced environment

ASSUMPTION: This role offers significant opportunities for professional growth and development, as well as the chance to work with a diverse and talented team in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Modern and creative office space in the Wynwood neighborhood of Miami

Office Location(s): 2058 NW Miami Ct, Miami, Florida 33127, US

Geographic Context:

• Miami is a vibrant and multicultural city with a thriving arts and entertainment scene
• The Wynwood neighborhood is known for its street art, galleries, and trendy restaurants and bars
• Miami offers a diverse range of cultural experiences, including museums, theaters, and festivals

Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM

ASSUMPTION: The office environment at Aroma360 is modern and creative, with a strong emphasis on collaboration and innovation. The Wynwood neighborhood offers a vibrant and dynamic work environment, with a wide range of cultural and entertainment options nearby.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Director
• Final interview with the CEO

Key Assessment Areas:

• Email and SMS marketing expertise
• Analytical skills and data-driven decision-making
• Communication and storytelling skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with email and SMS marketing, as well as your approach to customer journey management and campaign optimization
• Demonstrate your analytical skills and ability to interpret data to drive decision-making
• Showcase your creativity and passion for storytelling, as well as your attention to detail and visual design skills

ATS Keywords: Email Marketing, SMS Marketing, Customer Journey Management, Data Analysis, Campaign Management, Creative Storytelling, Visual Design, Project Management, Klaviyo, eCommerce, Retail, Customer Engagement, Lead Nurturing, Performance Metrics, Segmentation, Automation

ASSUMPTION: The application process at Aroma360 is designed to assess the candidate's technical skills and cultural fit for the role. The interview process is comprehensive and involves multiple stages, including interviews with the HR department, Marketing Director, and CEO.

🛠️ Tools & Technologies

• Klaviyo (email and SMS marketing platform)
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Klaviyo, as well as a working knowledge of Google Analytics and Microsoft Office Suite. Experience with project management tools is also beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Sustainability

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in email and SMS marketing, with a strong understanding of customer journey management and campaign optimization?
• Are you comfortable working in a fast-paced and dynamic environment, with a strong emphasis on collaboration and innovation?
• Do you have excellent communication and storytelling skills, with a passion for creating engaging and effective marketing campaigns?
• Are you committed to sustainability and ethical business practices, with a strong focus on customer satisfaction and retention?

ASSUMPTION: Aroma360 values innovation, collaboration, customer-centricity, integrity, and sustainability. The ideal candidate for this role will be creative and innovative, collaborative and team-oriented, data-driven and analytical, customer-focused and results-oriented, and committed to sustainability and ethical business practices.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously in a fast-paced environment
• Keeping up with industry trends and best practices in email marketing
• Analyzing and interpreting data to drive decision-making and optimize campaign performance
• Balancing creativity and data-driven decision-making to create effective and engaging marketing campaigns

ASSUMPTION: This role presents several challenges, including managing multiple projects and campaigns simultaneously in a fast-paced environment, keeping up with industry trends and best practices in email marketing, analyzing and interpreting data to drive decision-making and optimize campaign performance, and balancing creativity and data-driven decision-making to create effective and engaging marketing campaigns.

📈 Similar Roles Comparison

• This role is similar to an Email Marketing Manager or CRM Marketing Manager in other industries, but with a focus on scent marketing and branding
• Unlike other roles in the industry, this role requires a strong understanding of customer journey management and campaign optimization, as well as a creative and innovative approach to marketing
• This role offers significant opportunities for professional growth and development, as well as the chance to work with a diverse and talented team in a dynamic and fast-paced environment

ASSUMPTION: This role is similar to an Email Marketing Manager or CRM Marketing Manager in other industries, but with a focus on scent marketing and branding. Unlike other roles in the industry, this role requires a strong understanding of customer journey management and campaign optimization, as well as a creative and innovative approach to marketing. This role offers significant opportunities for professional growth and development, as well as the chance to work with a diverse and talented team in a dynamic and fast-paced environment.

📝 Sample Projects

• Developing and implementing a customer lifecycle strategy to optimize customer journeys across all touchpoints
• Creating and managing customer segmentation and targeting strategies to enhance the customer journey
• Planning and managing contact strategies to support cross-lifecycle audience engagement, lead nurturing, show rate, conversion, and retention
• Analyzing customer data to identify trends and opportunities for improved engagement
• Developing and executing email marketing campaigns, including promotional campaigns aligned with marketing initiatives and seasonal promotions
• Managing the campaign calendar to ensure timely deployment of email campaigns
• Developing and optimizing email flows and automation, including welcome series, abandoned cart reminders, and post-purchase follow-ups
• Monitoring and analyzing email performance metrics, including open rates, click-through rates, and conversion rates, to identify opportunities for optimization
• Collaborating closely with the marketing team to integrate email efforts with other digital marketing channels

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The ideal candidate will have experience in these areas and be able to demonstrate their ability to manage multiple projects and campaigns simultaneously in a fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical customer journey for Aroma360 clients, and how this role contributes to optimizing that journey?
• How does Aroma360 approach customer segmentation and targeting, and what role does this play in the overall marketing strategy?
• Can you provide an example of a successful email marketing campaign that Aroma360 has executed in the past, and what made it successful?
• How does Aroma360 measure the success of its email marketing campaigns, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for professional growth and development within the marketing department at Aroma360?
• How does Aroma360 support work-life balance for its employees, and what resources are available to help employees manage their workload and maintain a healthy work-life balance?

ASSUMPTION: These key questions are designed to help candidates better understand the role and the company, as well as to assess the candidate's fit for the position. The ideal candidate will be able to demonstrate their understanding of the role and the company, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen with the HR department by reviewing the job description and practicing your responses to common interview questions
• Prepare for your in-person or video interview with the Marketing Director by researching the company and developing thoughtful questions to ask during the interview
• Prepare for your final interview with the CEO by reflecting on your experiences and accomplishments, and how they align with the company's values and mission
• Follow up with a thank-you note after each interview, expressing your appreciation for the opportunity to interview and reiterating your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.