📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading CRM strategies across multiple channels to enhance customer lifecycle management
- Collaborating with global teams to optimize performance and implement best practices
- Analyzing campaign performance and translating data into actionable insights
- Managing cross-team projects and driving growth initiatives
- Contributing to a creative and consumer-centric work environment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with global teams.
📋 Key Responsibilities
✅ Join the CRM team to execute, optimize, and analyze Customer Lifecycle Management across various channels
✅ Act as the main point of contact for countries around the world, helping them understand their performance, guiding them on CRM best practices, and troubleshooting technical or operational issues when needed
✅ Build, manage, and improve both broadcast and automated campaigns, ensuring journeys complement each other and deliver a consistent and valuable experience to the customer
✅ Regularly analyze CRM campaign performance, identify trends, and translate data into actionable insights that help us improve efficiency and impact
✅ Contribute to A/B testing and experimentation to optimize key metrics
✅ Manage cross-team projects CRM-led and collaborate with stakeholders across CRM, Marketing, and Country teams to successfully implement initiatives and identify opportunities for further growth
✅ Suggest new ideas to improve our CRM journeys—creativity, a consumer-centric mindset, and structured thinking are all valued
✅ Pay close attention to detail and uphold a high standard of excellence in everything you deliver
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: A Degree in Business Administration, Marketing, Economics, Management, Data Science or have an equivalent form of education
Experience: 2+ years in a previous experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns.
Required Skills:
- Proven experience in CRM management or a similar role
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Fluency in English
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot, Marketo)
- Knowledge of SQL or other data analysis tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the e-commerce or retail industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Emma products
- Flexible working hours
Working Hours: Full-time (40 hours/week), with flexibility for remote work when needed
ASSUMPTION: The salary range provided is based on market research and the company's compensation structure for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Emma – The Sleep Company operates in the manufacturing industry, specializing in sleep technology and ergonomic sleep solutions.
Company Size: Emma has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2015, with a focus on disrupting the sleep industry through innovative products and consumer-centric marketing strategies.
Company Description:
- Emma is the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
- The company is committed to developing the best sleep comfort products that empower customers to awaken their best every day.
- Emma fosters a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities working across multiple offices.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma's focus on innovation and global expansion creates opportunities for employees to grow and make a significant impact on the company's success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the CRM Manager and collaborates with global teams across CRM, Marketing, and Country teams.
Work Arrangement: Full-time, on-site position with flexibility for remote work when needed. The role requires occasional travel to collaborate with global teams.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior CRM Manager or a move into a different marketing specialization.
- Expansion into other areas of the business, such as product development, sales, or customer success.
- International assignments, as Emma continues to expand its global presence.
ASSUMPTION: Emma's rapid growth and expansion create numerous opportunities for employees to grow and develop their careers within the company.
🌍 Location & Work Environment
Office Type: Emma's Lisbon office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its historic sites, vibrant culture, and mild climate, making it an attractive location for both work and leisure.
- Lisbon is a major economic hub in Portugal, with a strong focus on technology, tourism, and finance.
Work Schedule: Full-time (40 hours/week), with flexibility for remote work when needed. The role may require occasional travel to collaborate with global teams.
ASSUMPTION: Emma's Lisbon office provides a dynamic and multicultural work environment, with opportunities for employees to learn and grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study
- In-person or video interview with the CRM Manager and other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Creativity and consumer-centric mindset
- Attention to detail and ability to manage multiple projects
- Alignment with Emma's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of CRM strategies and customer lifecycle management in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work effectively with global teams.
ATS Keywords: CRM management, customer lifecycle management, data analysis, campaign optimization, A/B testing, project management, collaboration, creativity, consumer-centric mindset, attention to detail, strategic thinking, problem-solving, mentorship
ASSUMPTION: Emma's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, global work environment.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, Marketo)
- Data analysis tools (e.g., SQL, Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Emma provides the necessary tools and technologies for employees to succeed in their roles and collaborate effectively with global teams.
👔 Cultural Fit Considerations
Company Values:
- Think Big: Emma encourages employees to think creatively and ambitiously to drive meaningful impact.
- Take Ownership: Employees are empowered to take responsibility for their work and make decisions that drive results.
- Collaborate: Emma fosters a strong culture of collaboration and teamwork, with employees supporting each other to achieve common goals.
- Learn Continuously: Emma values continuous learning and growth, with employees encouraged to develop their skills and knowledge through hands-on experience, mentorship, and training.
Work Style:
- Dynamic and fast-paced: Emma's growth and expansion require employees to adapt quickly and embrace change.
- Global and multicultural: Emma's global presence exposes employees to diverse perspectives and work styles.
- Data-driven: Emma values data-driven decision-making and encourages employees to use data to inform their strategies and initiatives.
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you comfortable working with global teams and adapting to diverse work styles?
- Do you have a strong data-driven mindset and the ability to use data to inform your decisions?
- Are you a self-starter who takes initiative and embraces responsibility?
ASSUMPTION: Emma's company values and work style create a challenging and rewarding work environment that attracts and retains talented, driven employees.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with global teams across different time zones
- Adapting to a dynamic and fast-paced work environment
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: Emma's rapid growth and global presence present unique challenges and opportunities for employees to learn, grow, and make a significant impact on the company's success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on CRM strategies and customer lifecycle management.
- Emma's global presence and focus on e-commerce retail differentiate this role from similar positions in other industries or company sizes.
- This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with a clear path for career progression.
ASSUMPTION: This role is unique in its focus on CRM strategies and customer lifecycle management, with opportunities for growth and advancement within a dynamic, global company.
📝 Sample Projects
- Developing and implementing a new customer segmentation strategy to improve the effectiveness of CRM campaigns
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
- Managing a cross-team project to optimize the customer onboarding process and improve customer satisfaction
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role, with a focus on data-driven decision-making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the CRM team's structure and how this role fits into it?
- How does Emma support the professional development and growth of its employees?
- What are the biggest challenges facing the CRM team in the next 6-12 months, and how can this role help address them?
- How does Emma measure the success of its CRM campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
ASSUMPTION: These interview questions help candidates assess the fit of the role with their skills, interests, and career goals, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/emma-sleep/a822434e-7d79-4c7e-b328-6552c5d33cf7
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work effectively with global teams.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
