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CRM Marketing Manager

eBay
Full-time
On-site
Toronto, Ontario, Canada
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: CRM Marketing Manager

πŸ”Ή Company: eBay

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and executing customer-facing lifecycle and programmatic marketing campaigns
  • Developing personalized customer experiences across various marketing channels
  • Collaborating cross-functionally with global teams to deliver campaigns
  • Analyzing campaign performance and optimizing based on data-driven insights

ASSUMPTION: This role requires a strong understanding of CRM, digital marketing, and project management. The ideal candidate will have experience in e-commerce and be comfortable working in a fast-paced, dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Build and launch personalized customer experiences globally for strategic products and features on eBay by creating and executing end-to-end lifecycle CRM campaigns

βœ… Develop high-quality creative assets and work cross-functionally with Creative teams, Legal, Privacy, and Customer Service teams

βœ… Support audience segmentation and targeting efforts in partnership with the Team Lead, Analytics, Database Marketing, and Product Marketing teams

βœ… Ensure seamless execution and launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Business Partners, Campaign Planning, and Operations Teams

βœ… Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests

βœ… Ownership of project timeline, including tracking campaign development and keeping relevant stakeholders informed

βœ… Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings

βœ… Collaborate cross-functionally and across geographies with globally-dispersed team members and external partners to deliver campaigns and share-out results

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: College degree required, MBA a plus

Experience: 2-3 years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)

Required Skills:

  • Customer-centric mindset
  • Hands-on experience in project management
  • Strong organizational skills and attention to detail
  • Ability to plan and prioritize
  • Experience or working understanding of e-commerce, marketplaces, and online retail marketing

Preferred Skills:

  • Experience with CRM software
  • Fluency in multiple languages
  • Knowledge of eBay's platform and products

ASSUMPTION: While not explicitly stated, experience with CRM software and knowledge of eBay's platform would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (Based on industry standards for a Marketing Manager role with 2-5 years of experience in Toronto)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on eBay purchases

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role with 2-5 years of experience in Toronto. Benefits are based on typical benefits packages offered by large corporations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers worldwide. The company's success is driven by its technology platform, which empowers customers and creates economic opportunity.

Company Size: eBay is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: eBay was founded in 1995 and has since grown into a global leader in online marketplaces.

Company Description:

  • eBay is committed to connecting people and building communities to create economic opportunity for all.
  • The company's mission is to provide a trusted platform where people can buy and sell almost anything.
  • eBay fosters a dynamic and lively work environment, offering attractive career and professional development opportunities.

Company Specialties:

  • E-commerce platform development and management
  • Online retail marketing
  • Global market expansion and management

Company Website: https://www.ebayinc.com/

ASSUMPTION: eBay's commitment to connecting people and building communities is reflected in its company culture and values. The company's global presence offers opportunities for international collaboration and exposure to diverse markets.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing and CRM.

Reporting Structure: The CRM Marketing Manager will report directly to the Marketing Team Lead and collaborate with various cross-functional teams, including Creative, Legal, Privacy, Customer Service, Analytics, Database Marketing, and Product Marketing.

Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work as needed.

Growth Opportunities:

  • Expanding skills in CRM and digital marketing
  • Gaining experience in global campaign management
  • Developing leadership and project management skills
  • Potential career progression into senior marketing roles

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with global teams.

🌍 Location & Work Environment

Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters) and Toronto, Ontario, Canada

Geographic Context:

  • Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities.
  • The city has a humid continental climate, with warm summers and cold winters.
  • Toronto is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.

ASSUMPTION: eBay's Toronto office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the team lead or director

Key Assessment Areas:

  • Digital marketing and CRM expertise
  • Project management skills
  • Cross-functional collaboration and communication
  • Data-driven decision-making

Application Tips:

  • Highlight relevant experience in digital marketing and CRM
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
  • Prepare examples of successful campaign management projects
  • Research eBay's company culture and values to demonstrate alignment

ATS Keywords: CRM, digital marketing, campaign management, project management, customer-centric, e-commerce, marketplaces, online retail marketing, global campaigns, data-driven, A/B testing, optimization

ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and CRM expertise.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific CRM and marketing automation tools used by eBay may vary, but the listed examples are industry-standard options.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Integrity
  • Teamwork
  • Innovation
  • One eBay

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-oriented and accountable

Self-Assessment Questions:

  • How do you demonstrate customer obsession in your work?
  • Can you provide an example of a time when you had to adapt to significant change in a project?
  • How do you approach collaboration and cross-functional teamwork?

ASSUMPTION: eBay's company culture emphasizes customer obsession, integrity, teamwork, innovation, and a collaborative work style. Candidates should be able to demonstrate alignment with these values and be prepared to provide specific examples of their fit with eBay's culture.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with global teams across different time zones
  • Keeping up with the fast-paced and ever-evolving e-commerce industry
  • Balancing creativity and data-driven decision-making

ASSUMPTION: These challenges are common in fast-paced, global marketing roles and require strong project management, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on CRM and lifecycle marketing, requiring a strong understanding of customer-centric strategies
  • eBay's global presence offers unique opportunities for international collaboration and exposure to diverse markets
  • This role is well-suited for candidates looking to gain experience in global campaign management and develop leadership skills

ASSUMPTION: This role offers unique opportunities for candidates interested in gaining experience in global campaign management and developing leadership skills in a dynamic, fast-paced environment.

πŸ“ Sample Projects

  • Developing and executing a global customer onboarding campaign to increase user engagement and retention
  • Collaborating with cross-functional teams to create targeted email campaigns promoting new eBay features and products
  • Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the CRM Marketing Manager role at eBay.

❓ Key Questions to Ask During Interview

  • How does this role fit into eBay's overall marketing strategy?
  • What are the most significant challenges facing the marketing team currently, and how can this role help address them?
  • Can you describe the team structure and dynamics, and how this role will collaborate with other teams?
  • What opportunities are there for growth and development within this role and the marketing team?
  • How does eBay support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, growth opportunities, and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the eBay Careers website
  • Tailor your resume and cover letter to highlight your relevant experience in digital marketing and CRM
  • Prepare examples of successful campaign management projects to demonstrate your skills and accomplishments
  • Research eBay's company culture and values to demonstrate alignment and fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.