CRM Marketing Manager

📌 Core Information

🔹 Job Title: CRM Marketing Manager

🔹 Company: eBay

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and executing customer-facing lifecycle and programmatic marketing campaigns
• Developing personalized customer experiences across various marketing channels
• Collaborating cross-functionally with global teams to deliver campaigns
• Analyzing campaign performance and optimizing based on data-driven insights

ASSUMPTION: This role requires a strong understanding of CRM, digital marketing, and project management. The ideal candidate will have experience in e-commerce and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Build and launch personalized customer experiences globally for strategic products and features on eBay by creating and executing end-to-end lifecycle CRM campaigns

✅ Develop high-quality creative assets and work cross-functionally with Creative teams, Legal, Privacy, and Customer Service teams

✅ Support audience segmentation and targeting efforts in partnership with the Team Lead, Analytics, Database Marketing, and Product Marketing teams

✅ Ensure seamless execution and launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Business Partners, Campaign Planning, and Operations Teams

✅ Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests

✅ Ownership of project timeline, including tracking campaign development and keeping relevant stakeholders informed

✅ Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings

✅ Collaborate cross-functionally and across geographies with globally-dispersed team members and external partners to deliver campaigns and share-out results

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: College degree required, MBA a plus

Experience: 2-3 years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)

Required Skills:

• Customer-centric mindset
• Hands-on experience in project management
• Strong organizational skills and attention to detail
• Ability to plan and prioritize
• Experience or working understanding of e-commerce, marketplaces, and online retail marketing

Preferred Skills:

• Experience with CRM software
• Fluency in multiple languages
• Knowledge of eBay's platform and products

ASSUMPTION: While not explicitly stated, experience with CRM software and knowledge of eBay's platform would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (Based on industry standards for a Marketing Manager role with 2-5 years of experience in Toronto)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee discounts on eBay purchases

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role with 2-5 years of experience in Toronto. Benefits are based on typical benefits packages offered by large corporations.

📌 Applicant Insights

🔍 Company Context

Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers worldwide. The company's success is driven by its technology platform, which empowers customers and creates economic opportunity.

Company Size: eBay is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: eBay was founded in 1995 and has since grown into a global leader in online marketplaces.

Company Description:

• eBay is committed to connecting people and building communities to create economic opportunity for all.
• The company's mission is to provide a trusted platform where people can buy and sell almost anything.
• eBay fosters a dynamic and lively work environment, offering attractive career and professional development opportunities.

Company Specialties:

• E-commerce platform development and management
• Online retail marketing
• Global market expansion and management

Company Website: https://www.ebayinc.com/

ASSUMPTION: eBay's commitment to connecting people and building communities is reflected in its company culture and values. The company's global presence offers opportunities for international collaboration and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing and CRM.

Reporting Structure: The CRM Marketing Manager will report directly to the Marketing Team Lead and collaborate with various cross-functional teams, including Creative, Legal, Privacy, Customer Service, Analytics, Database Marketing, and Product Marketing.

Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work as needed.

Growth Opportunities:

• Expanding skills in CRM and digital marketing
• Gaining experience in global campaign management
• Developing leadership and project management skills
• Potential career progression into senior marketing roles

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with global teams.

🌍 Location & Work Environment

Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters) and Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities.
• The city has a humid continental climate, with warm summers and cold winters.
• Toronto is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.

ASSUMPTION: eBay's Toronto office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the team lead or director

Key Assessment Areas:

• Digital marketing and CRM expertise
• Project management skills
• Cross-functional collaboration and communication
• Data-driven decision-making

Application Tips:

• Highlight relevant experience in digital marketing and CRM
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful campaign management projects
• Research eBay's company culture and values to demonstrate alignment

ATS Keywords: CRM, digital marketing, campaign management, project management, customer-centric, e-commerce, marketplaces, online retail marketing, global campaigns, data-driven, A/B testing, optimization

ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and CRM expertise.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific CRM and marketing automation tools used by eBay may vary, but the listed examples are industry-standard options.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Integrity
• Teamwork
• Innovation
• One eBay

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and accountable

Self-Assessment Questions:

• How do you demonstrate customer obsession in your work?
• Can you provide an example of a time when you had to adapt to significant change in a project?
• How do you approach collaboration and cross-functional teamwork?

ASSUMPTION: eBay's company culture emphasizes customer obsession, integrity, teamwork, innovation, and a collaborative work style. Candidates should be able to demonstrate alignment with these values and be prepared to provide specific examples of their fit with eBay's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with global teams across different time zones
• Keeping up with the fast-paced and ever-evolving e-commerce industry
• Balancing creativity and data-driven decision-making

ASSUMPTION: These challenges are common in fast-paced, global marketing roles and require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on CRM and lifecycle marketing, requiring a strong understanding of customer-centric strategies
• eBay's global presence offers unique opportunities for international collaboration and exposure to diverse markets
• This role is well-suited for candidates looking to gain experience in global campaign management and develop leadership skills

ASSUMPTION: This role offers unique opportunities for candidates interested in gaining experience in global campaign management and developing leadership skills in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing and executing a global customer onboarding campaign to increase user engagement and retention
• Collaborating with cross-functional teams to create targeted email campaigns promoting new eBay features and products
• Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the CRM Marketing Manager role at eBay.

❓ Key Questions to Ask During Interview

• How does this role fit into eBay's overall marketing strategy?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• Can you describe the team structure and dynamics, and how this role will collaborate with other teams?
• What opportunities are there for growth and development within this role and the marketing team?
• How does eBay support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, growth opportunities, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the eBay Careers website
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing and CRM
• Prepare examples of successful campaign management projects to demonstrate your skills and accomplishments
• Research eBay's company culture and values to demonstrate alignment and fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.