πΉ Job Title: CRM Marketing Manager
πΉ Company: eBay
πΉ Location: Toronto, Ontario, Canada
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 28, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of CRM, digital marketing, and project management. The ideal candidate will have experience in e-commerce and be comfortable working in a fast-paced, dynamic environment.
β Build and launch personalized customer experiences globally for strategic products and features on eBay by creating and executing end-to-end lifecycle CRM campaigns
β Develop high-quality creative assets and work cross-functionally with Creative teams, Legal, Privacy, and Customer Service teams
β Support audience segmentation and targeting efforts in partnership with the Team Lead, Analytics, Database Marketing, and Product Marketing teams
β Ensure seamless execution and launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Business Partners, Campaign Planning, and Operations Teams
β Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
β Ownership of project timeline, including tracking campaign development and keeping relevant stakeholders informed
β Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
β Collaborate cross-functionally and across geographies with globally-dispersed team members and external partners to deliver campaigns and share-out results
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
Education: College degree required, MBA a plus
Experience: 2-3 years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience with CRM software and knowledge of eBay's platform would be beneficial for this role.
Salary Range: $80,000 - $120,000 USD (Based on industry standards for a Marketing Manager role with 2-5 years of experience in Toronto)
Benefits:
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role with 2-5 years of experience in Toronto. Benefits are based on typical benefits packages offered by large corporations.
Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers worldwide. The company's success is driven by its technology platform, which empowers customers and creates economic opportunity.
Company Size: eBay is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: eBay was founded in 1995 and has since grown into a global leader in online marketplaces.
Company Description:
Company Specialties:
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's commitment to connecting people and building communities is reflected in its company culture and values. The company's global presence offers opportunities for international collaboration and exposure to diverse markets.
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing and CRM.
Reporting Structure: The CRM Marketing Manager will report directly to the Marketing Team Lead and collaborate with various cross-functional teams, including Creative, Legal, Privacy, Customer Service, Analytics, Database Marketing, and Product Marketing.
Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work as needed.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with global teams.
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters) and Toronto, Ontario, Canada
Geographic Context:
Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.
ASSUMPTION: eBay's Toronto office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM, digital marketing, campaign management, project management, customer-centric, e-commerce, marketplaces, online retail marketing, global campaigns, data-driven, A/B testing, optimization
ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and CRM expertise.
ASSUMPTION: The specific CRM and marketing automation tools used by eBay may vary, but the listed examples are industry-standard options.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: eBay's company culture emphasizes customer obsession, integrity, teamwork, innovation, and a collaborative work style. Candidates should be able to demonstrate alignment with these values and be prepared to provide specific examples of their fit with eBay's culture.
ASSUMPTION: These challenges are common in fast-paced, global marketing roles and require strong project management, communication, and adaptability skills.
ASSUMPTION: This role offers unique opportunities for candidates interested in gaining experience in global campaign management and developing leadership skills in a dynamic, fast-paced environment.
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the CRM Marketing Manager role at eBay.
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, growth opportunities, and company culture.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.