- Job Title: CRM Marketing Manager
- Company: Zen Educate
- Location: London, United Kingdom
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 2, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning the CRM and lifecycle strategy, optimizing user journeys
- Managing key marketing channels, including CRM and in-app messaging for both schools and supply teachers
- Monitoring performance data and running A/B tests to improve messaging campaigns
- Collaborating with the product team to integrate new triggers and monitor deliverability
ASSUMPTION: This role requires a strong background in CRM and marketing, with a focus on data-driven decision making and campaign optimization.
📋 Key Responsibilities
- CRM Strategy & Management:
- Own the end-to-end CRM lifecycle, including segmentation of customers
- Plan and roadmap the CRM strategy, ensuring all systems are up-to-date
- Marketing Channels & Campaigns:
- Manage key marketing channels, including CRM and in-app messaging for both schools and supply teachers
- Monitor performance data for marketing mails and work closely with the product team on automated product emails
- Campaign Optimization & Testing:
- Set up and run A/B tests to identify new ideas and improvements in messaging campaigns and landing pages
- Measure and report on the impact of CRM metrics and campaign reporting, using data to inform future campaign planning
- Stakeholder Communication & Collaboration:
- Work closely with other teams to uncover opportunities for impact
- Communicate effectively with stakeholders to align on CRM strategies and roadmaps
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, while also collaborating effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 3+ years of proven experience managing end-to-end CRM campaigns
- Required Skills:
- Proven CRM expertise, with a strong understanding of CRM lifecycle management
- Strong analytical skills, with the ability to interpret data and extract actionable insights
- Excellent written and verbal communication skills, with the ability to work with other teams to uncover opportunities for impact
- Adaptability and a growth mindset, with a strong bias to action
- Knowledge of Customer.io, Mixpanel, and SQL would be a plus
- Preferred Skills:
- Experience in marketing or growth hacking and experimentation to uncover new opportunities
- Passion for the education sector and commitment to the company's success
ASSUMPTION: Candidates with a proven track record in CRM roles and a strong passion for the education sector are most likely to succeed in this role.
💰 Compensation & Benefits
- Salary Range: £50,000 - £57,500 per year (based on industry standards for a CRM Marketing Manager with 3-5 years of experience in London)
- Benefits:
- 25+ days of holiday (increases with tenure)
- Bank holidays
- Ability to buy more leave
- Life Insurance
- Health Insurance
- Electric Car Scheme
- Cycle to Work Scheme
- Central London office with perks like fresh fruit, bike parking, showers, an on-site gym, and café
- Fun-loving, tight-knit team solving a problem that makes a difference
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's demands
ASSUMPTION: The salary range is based on industry standards for a CRM Marketing Manager with the required experience level in London. The benefits package is competitive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
- Industry: Education Administration Programs
- Company Size: 51-200 employees
- Founded: 2016
- Company Description: Zen Educate is revolutionizing education recruitment by connecting schools with supply staff through an online platform. They aim to save schools money by reducing recruitment agency fees and upskilling supply staff to provide high-quality teachers and teaching assistants.
- Company Specialties: Education Staffing and EdTech
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and impact
- Reporting Structure: This role reports directly to the Head of Marketing
- Work Arrangement: On-site, with the possibility of hybrid work in the future
- Growth Opportunities: As the company grows, there will be opportunities to take on more responsibility and advance within the marketing team
🌍 Location & Work Environment
- Office Type: Central London office with modern amenities and a collaborative work environment
- Office Location(s): London, United Kingdom
- Geographic Context: London is a vibrant, multicultural city with a thriving tech industry and excellent opportunities for professional growth
- Work Schedule: Full-time, with flexible working hours and the possibility of remote work in the future
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → Take-home assignment → Final interview with the hiring manager and team members → Offer
- Key Assessment Areas: CRM expertise, analytical skills, communication skills, cultural fit, and passion for the education sector
- Application Tips:
- Tailor your resume and cover letter to highlight your CRM experience and relevant skills
- Showcase your understanding of the education sector and Zen Educate's mission
- Prepare for behavioral interview questions that focus on your CRM experience and problem-solving skills
- Company Values: Innovation, Collaboration, Integrity, and Impact
- Work Style: Fast-paced, collaborative, and data-driven, with a strong focus on continuous learning and improvement
- Self-Assessment Questions:
- How have you demonstrated innovation in your previous CRM roles?
- How do you approach collaboration with cross-functional teams to uncover opportunities for impact?
- How do you stay up-to-date with the latest trends and best practices in CRM and marketing?
⚠️ Potential Challenges
- Working in a fast-paced, growing startup environment with evolving priorities and tight deadlines
- Balancing multiple projects and stakeholders simultaneously
- Adapting to changes in the education sector and market demands
📈 Similar Roles Comparison
- CRM Marketing Manager vs. Marketing Manager: A CRM Marketing Manager focuses specifically on CRM strategy and campaign management, while a Marketing Manager oversees the broader marketing strategy and team.
- Education Sector vs. Other Industries: Working in the education sector offers unique challenges and rewards, with a strong focus on making a positive impact on children's lives.
- Start-up vs. Enterprise: Zen Educate is a growing startup, offering a fast-paced, dynamic work environment with opportunities for growth and impact. In contrast, an enterprise may offer more structured career paths and resources but less flexibility and autonomy.
📝 Sample Projects
- Developing and implementing a new CRM segmentation strategy to improve user engagement and conversion rates
- Collaborating with the product team to integrate new triggers and improve automated product emails
- Conducting A/B tests to optimize messaging campaigns and landing pages, with a focus on driving user engagement and conversions
❓ Key Questions to Ask During Interview
- How does Zen Educate support the professional growth and development of its marketing team members?
- What are the biggest challenges facing the education sector, and how can this role help address them?
- How does Zen Educate measure the success of its CRM and marketing campaigns, and how can this role contribute to improving those metrics?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/zeneducate/1f5eb167-77cc-44eb-a50a-677e73b76e3a)
- Tailor your resume and cover letter to highlight your CRM experience and relevant skills
- Prepare for behavioral interview questions that focus on your CRM experience and problem-solving skills
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
