CRM Marketing Manager

📌 Core Information

🔹 Job Title: CRM Marketing Manager

🔹 Company: City IT

🔹 Location: Durham, England, United Kingdom

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing CRM strategies to drive customer acquisition, retention, and engagement
• Managing customer journeys across multiple channels using Adobe Marketo Engage
• Collaborating cross-functionally with various teams to deliver campaigns and improve processes
• Analyzing performance data to optimize campaigns and customer experiences

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Own and deliver the CRM strategy focused on customer acquisition, onboarding, retention, and reactivation

✅ Build and optimize customer journeys across email, SMS, in-app, and direct mail using Marketo automation

✅ Lead the campaign roadmap and marketing ops processes to ensure efficiency, quality, and impact

✅ Collaborate with stakeholders across marketing, data, digital, IT, and external agencies to bring campaigns to life

✅ Use segmentation, insights, and performance reporting to constantly evolve customer experiences

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to deliver meaningful customer connections.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in CRM, lifecycle marketing, or customer engagement roles (ideally in B2B or retail/trade environments)

Required Skills:

• Proven experience managing marketing automation platforms, especially Adobe Marketo Engage
• Strong knowledge of segmentation, campaign management, lifecycle programs, and CRM data strategy
• A process mindset, comfortable designing and delivering roadmaps, improving workflows, and managing complex projects

Preferred Skills:

• Knowledge of Salesforce or Microsoft Dynamics integrations
• Familiarity with GDPR, data governance, and email marketing best practice
• Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS)

ASSUMPTION: Successful candidates will have a proven track record in CRM and lifecycle marketing, with a strong understanding of marketing automation and data-driven decision making.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for mid-senior level marketing roles in the UK)

Benefits:

• Competitive benefits package
• Flexible working arrangements
• Opportunities for professional development and growth

Working Hours: Full-time (37.5 hours per week), with flexibility for the right candidate

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in the UK, with consideration for the company's size and the location. Benefits may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: City IT operates in the wholesale industry, focusing on electrical and customer service. The company has a strong branch network and supplies products to various businesses.

Company Size: With over 3,000 employees, City IT is a mid-sized company that offers opportunities for growth and development.

Founded: City Electric Supply (CES) was founded in 1983 and has since grown to become one of the top 10 electrical wholesale distributors in North America.

Company Description:

• City IT is a third-generation family-owned company that prioritizes personal customer service
• The company operates in 31 U.S. states and Puerto Rico, with a strong branch network of over 650 locations
• City IT is committed to giving back to communities through its social impact division, CES Cares

Company Specialties:

• Electrical and customer service

Company Website: http://www.cityelectricsupply.com

ASSUMPTION: City IT's focus on customer service and community involvement creates a unique work environment that values personal connections and giving back.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Digital Marketing and works closely with cross-functional teams, including marketing, data, digital, IT, and external agencies

Work Arrangement: On-site, with flexible working arrangements for the right candidate

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion of responsibilities to include additional channels or teams
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on building skills in CRM, marketing automation, and cross-functional collaboration.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and supportive work environment

Office Location(s): Durham, England, United Kingdom

Geographic Context:

• Durham is a city in northeast England, with a population of around 47,000 people
• The city is known for its historic cathedral and castle, as well as its vibrant cultural scene
• Durham has a humid continental climate, with warm summers and cool winters

Work Schedule: Full-time (37.5 hours per week), with flexibility for the right candidate

ASSUMPTION: Durham offers a mix of historic and modern attractions, with a vibrant cultural scene and a humid continental climate. The work environment at City IT is collaborative and supportive, with a focus on personal connections and giving back to communities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site interview with the hiring manager and cross-functional team members
• Final interview with the Head of Digital Marketing

Key Assessment Areas:

• CRM and marketing automation experience
• Data-driven decision-making skills
• Cross-functional collaboration and communication
• Problem-solving and process improvement abilities

Application Tips:

• Highlight your relevant CRM and marketing automation experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with City IT's values
• Prepare examples of your data-driven decision-making and process improvement skills

ATS Keywords: CRM, lifecycle marketing, customer engagement, marketing automation, Adobe Marketo Engage, segmentation, campaign management, data strategy, process improvement, project management, Salesforce, Microsoft Dynamics, GDPR, email marketing, multi-channel marketing, direct mail, in-app messaging

ASSUMPTION: The application process at City IT is designed to assess candidates' CRM and marketing automation experience, as well as their data-driven decision-making and cross-functional collaboration skills. Successful candidates will demonstrate a strong fit with the company's values and a passion for personal customer service.

🛠️ Tools & Technologies

• Adobe Marketo Engage
• Salesforce or Microsoft Dynamics (nice to have)
• Multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS)

ASSUMPTION: Successful candidates will have experience with marketing automation platforms, particularly Adobe Marketo Engage, and may have experience with Salesforce or Microsoft Dynamics and multi-channel marketing tools.

👔 Cultural Fit Considerations

Company Values:

• Personal customer service
• Community involvement
• Empowering people and supporting growth

Work Style:

• Collaborative and supportive
• Focused on personal connections and giving back
• Data-driven and continuous improvement

Self-Assessment Questions:

• How do you demonstrate a commitment to personal customer service in your work?
• Can you provide an example of a time when you used data to drive a marketing decision or improve a process?
• How do you approach working with cross-functional teams to deliver campaigns and improve processes?

ASSUMPTION: Successful candidates will demonstrate a strong fit with City IT's values, particularly a commitment to personal customer service and community involvement. They will also be data-driven, collaborative, and focused on continuous improvement.

⚠️ Potential Challenges

• Managing multiple channels and campaigns simultaneously
• Balancing strategic planning with hands-on campaign management
• Collaborating effectively with cross-functional teams
• Adapting to changes in the marketing landscape and customer preferences

ASSUMPTION: This role may present challenges in managing multiple channels and campaigns, balancing strategic planning with hands-on campaign management, and collaborating effectively with cross-functional teams. Successful candidates will be able to adapt to changes and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other CRM marketing manager roles, this position places a greater emphasis on hands-on campaign management and cross-functional collaboration
• In the wholesale industry, this role focuses on B2B and B2C customer engagement, rather than consumer-facing marketing
• This role offers opportunities for professional growth and development within the marketing department and across the organization

ASSUMPTION: This role is unique in its focus on both strategic planning and hands-on campaign management, with a strong emphasis on cross-functional collaboration and personal customer service. It offers opportunities for professional growth and development within the marketing department and across the organization.

📝 Sample Projects

• Developing and executing a customer acquisition campaign using Adobe Marketo Engage
• Optimizing customer journeys across multiple channels to improve engagement and retention
• Collaborating with cross-functional teams to deliver a multi-channel marketing campaign

ASSUMPTION: These sample projects demonstrate the hands-on, cross-functional nature of the CRM marketing manager role at City IT, with a focus on data-driven decision making and continuous improvement.

❓ Key Questions to Ask During Interview

• How does City IT support the professional development and growth of its marketing team members?
• Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
• How does City IT measure the success of its CRM and marketing automation efforts, and how does this role contribute to those metrics?
• What are the biggest challenges facing the marketing department in the next 12-24 months, and how does this role help address those challenges?
• How does City IT's commitment to personal customer service and community involvement manifest in the day-to-day work of the marketing department?

ASSUMPTION: These key questions help candidates better understand the company's approach to professional development, cross-functional collaboration, performance measurement, and its commitment to personal customer service and community involvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant CRM and marketing automation experience
• Write a cover letter that demonstrates your understanding of the role and your fit with City IT's values
• Prepare examples of your data-driven decision-making and process improvement skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.