📌 Core Information
🔹 Job Title: CRM Marketing Manager, Devices Marketing
🔹 Company: Google
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading CRM strategy for new product launches and acquisition campaigns in EMEA.
- Implementing marketing strategies to drive business results across various media channels.
- Conducting analysis to define and create CRM audiences.
- Collaborating with global teams to scale campaigns and influence capability roadmaps.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and lead CRM strategy for product launches and acquisition campaigns in EMEA.
✅ Implement marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in markets across social, on-network, and off-network media channels.
✅ Conduct analysis to define and create CRM audiences.
✅ Create and share marketing briefs with external agency partners and work collaboratively with agencies to deliver compelling creative and copy aligned global toolkits.
✅ Partner with global teams to scale relevant campaigns to EMEA markets and also wider cross-functional global teams to influence capability roadmaps including engineering and product managers.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 4 years of experience working within Customer Relationship Management (CRM)/email
Required Skills:
- Experience in leading end-to-end email campaigns, from conception through to execution and post-campaign analysis.
- Experience in CRM production tools.
Preferred Skills:
- Experience working in a regional role spanning multiple markets.
- Experience in marketing for a retail or telco brand within email/CRM.
- Knowledge of marketing policy and regulation in EMEA (e.g., GDPR, DMA).
- Knowledge of the tech and hardware industry in EMEA.
- Ability to communicate, collaborate, influence, and lead across all levels of an organization.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Marketing Manager role in London with 4-10 years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous time off (vacation, sick, and holidays).
- On-site amenities, such as fitness centers, cafes, and shuttle services.
- Professional development opportunities, including training and workshops.
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work.
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google has over 100,000 employees worldwide, making it a large enterprise. This means there are ample opportunities for career growth and learning from experienced colleagues.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google is committed to creating a positive impact on the world by developing products and services that improve the lives of users.
- The company fosters a culture of innovation, collaboration, and continuous learning.
- Google values diversity, inclusion, and belonging, and strives to create an environment where everyone can thrive.
Company Specialties:
- Search engine technology
- Online advertising
- Cloud computing
- Software and hardware development
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and global presence offer numerous opportunities for professional growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The CRM Marketing Manager, Devices Marketing will report to the Marketing Director for Devices in EMEA and will manage a team of marketing professionals.
Work Arrangement: This role is on-site, with occasional flexibility for remote work. The successful candidate will be expected to work from the London office most of the time.
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows and enters new markets.
- Opportunities to work on high-visibility projects and collaborate with senior leadership.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers significant opportunities for career growth and development within Google's marketing organization.
🌍 Location & Work Environment
Office Type: Google's London office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1600 Amphitheatre Parkway, Mountain View, CA 94043, US; 111 8th Ave, New York, NY 10011, US; Claude Debussylaan 34, Amsterdam, North Holland 1082 MD, NL; and other global offices.
Geographic Context:
- London is a major global city with a vibrant tech industry and a diverse talent pool.
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: Standard business hours with flexibility for occasional remote work.
ASSUMPTION: Working in London offers the successful candidate the opportunity to live and work in a dynamic, multicultural city with a thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site interviews with hiring managers and team members
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with Google's values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM and marketing experience, as well as your ability to work in a regional role and collaborate with cross-functional teams.
- Prepare examples of your CRM strategy development and execution, as well as your ability to analyze data and drive business results.
- Demonstrate your understanding of the tech and hardware industry in EMEA and your familiarity with marketing policy and regulation in the region.
ATS Keywords: CRM, email marketing, campaign management, data analysis, content development, marketing strategy, collaboration, communication, influencing, leadership, regulatory knowledge, market analysis, creative development, cross-functional teamwork, audience segmentation, product marketing
ASSUMPTION: Google's application process is competitive, and candidates should be prepared to demonstrate their skills and experience through concrete examples and case studies.
🛠️ Tools & Technologies
- CRM production tools (e.g., Salesforce, Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in CRM production tools and data analysis tools is required for this role, while familiarity with marketing automation and project management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- User-focused
- Innovative
- Inclusive
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a proven track record of driving business results through marketing campaigns?
ASSUMPTION: Google values candidates who are user-focused, innovative, inclusive, collaborative, and data-driven, and who can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a team across multiple markets in EMEA, with varying cultural norms and time zones.
- Balancing global marketing strategies with local market needs and preferences.
- Keeping up with the fast-paced nature of the tech industry and adapting marketing strategies accordingly.
- Ensuring compliance with marketing policy and regulation in EMEA.
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability, as well as a deep understanding of the regional markets and regulatory environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on CRM strategy and execution for new product launches and acquisition campaigns in EMEA.
- This role requires a strong understanding of the tech and hardware industry in EMEA and familiarity with marketing policy and regulation in the region.
- Career progression in this role could lead to senior marketing management positions within Google's devices marketing organization or other related areas.
ASSUMPTION: This role is unique in its focus on CRM strategy and execution for new product launches and acquisition campaigns in EMEA, and offers a clear path for career growth within Google's marketing organization.
📝 Sample Projects
- Developing and executing a CRM strategy for the launch of a new Google device in the EMEA market.
- Analyzing customer data to segment audiences and create targeted marketing campaigns that drive acquisition and engagement.
- Collaborating with global teams to scale successful CRM campaigns from other regions and adapt them for the EMEA market.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the CRM Marketing Manager, Devices Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader marketing organization for devices in EMEA?
- How does Google support the professional development and growth of its marketing managers?
- Can you provide examples of how Google's values and culture are reflected in the day-to-day work of the marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Google approach work-life balance and flexibility for its employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Google Careers portal
- Tailor your resume and cover letter to highlight your CRM and marketing experience, as well as your ability to work in a regional role and collaborate with cross-functional teams.
- Prepare examples of your CRM strategy development and execution, as well as your ability to analyze data and drive business results.
- Demonstrate your understanding of the tech and hardware industry in EMEA and your familiarity with marketing policy and regulation in the region.
- Follow up with the Google recruitment team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
