📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: Udemy
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Hybrid (2 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building, personalizing, and optimizing cross-channel marketing campaigns
- Collaborating with cross-functional teams to deliver engaging customer experiences
- Leading innovation in automation, segmentation, and campaign performance at scale
- Working with various marketing channels such as email, push, in-app, and more
- Gathering and documenting requirements, understanding campaign flows, and defining timelines
ASSUMPTION: This role requires a high level of technical expertise in marketing automation and a strong understanding of cross-browser/platform issues, code solutions, and email best practices.
📋 Key Responsibilities
✅ Develop and maintain effective and positive working relationships with stakeholders and team members
✅ Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs
✅ Define audience segments based on business needs and set up appropriate audiences, attributes, and event triggers for personalized email campaigns
✅ Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp)
✅ Build dynamic, mobile-responsive emails/content blocks, from scratch using HTML5 and CSS3
✅ Implement Liquid/Java Script to create targeted and relevant personalization in emails
✅ Monitor email programs to ensure deliverability to a global customer base
✅ Contribute to the project management of email campaigns in the PM tool, Asana
✅ Contribute to lifecycle, promotions, and trigger-based programs
✅ Collaborate to coordinate coverage, allocate work, and manage bandwidth
✅ Utilize Validity to proof email campaigns to ensure correct design and device rendering
✅ Troubleshoot issues or errors that may arise pre- or post-launch
✅ Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization
✅ Monitor trends, analyze data, and optimize marketing campaigns
✅ Identify marketing process improvement opportunities
ASSUMPTION: This role requires strong problem-solving skills, attention to detail, and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of technical email marketing experience
Required Skills:
- Proficient in HTML and CSS
- Solid understanding of cross-browser/platform issues, code solutions, and email best practices
- Familiarity with email marketing concepts, deployment, and implementation
- Experience working with marketing automation tools such as Braze, Adobe Campaign, Marketo, or similar
- Strong analytical and data-driven decision-making skills
- Excellent communication and stakeholder management skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
Preferred Skills:
- Experience with email optimization tools to proof email templates for device rendering
- Fluency in Spanish
ASSUMPTION: Candidates with experience in a similar role or relevant industry experience may be considered.
💰 Compensation & Benefits
Salary Range: $640,000 - $800,000 MXN per year
Benefits:
- Stock Options
- Equity
- Professional Development Stipend
- Unlimited Access to Udemy Courses
- Health, Dental, and Vision Insurance
- 401(k) Matching
- Generous PTO and Holiday Schedule
- Flexible Work Arrangement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on Udemy's hiring compensation range and is subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy is a leading global marketplace for online learning and skill development, operating in the e-learning industry.
Company Size: Udemy has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: Udemy was founded in 2010 and is headquartered in San Francisco, California, with global offices in Australia, India, Ireland, Mexico, Türkiye, and other locations.
Company Description:
- Udemy's mission is to transform lives through learning by providing access to a global marketplace of courses and learning resources
- The company offers a wide range of courses in various subjects, including business, technology, design, marketing, health and fitness, and more
- Udemy's platform supports both individual learners and enterprise customers, providing personalized learning experiences and skill development solutions
Company Specialties:
- E-learning
- Education
- Skills
- Technology
- Internet
- Marketplace
- Online learning
- Upskilling
- Reskilling
- Power skills
- Business
- Corporate learning
Company Website: http://www.udemy.com
ASSUMPTION: Udemy's large user base and extensive course offerings make it a competitive player in the e-learning industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in email marketing and marketing automation.
Reporting Structure: The CRM Marketing Manager will report directly to the Head of CRM Marketing and will collaborate with various cross-functional teams, including Brand, Product, Engineering, and Data Science.
Work Arrangement: This hybrid role requires two days per week in the office at the nearest hub (Mexico City).
Growth Opportunities:
- Potential career progression to a Director or Manager role within the CRM Marketing team
- Opportunities to expand skills and expertise in marketing automation, data analysis, and campaign management
- Chance to work on high-impact projects with significant visibility and influence
ASSUMPTION: Udemy's fast-paced and dynamic environment offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Udemy's Mexico City office is a hybrid work environment, with employees working on-site two days per week.
Office Location(s): 600 Harrison St, Floor 3, San Francisco, CA 94107, US; 2 Windmill Ln, Dublin, IE; Universiteler Mah. Ihsan Dogramaci Bulv. No:27, Galyum Blok K1-7 eknokent ODTU, Ankara, TR; 823 Congress Ave– 5th Floor, Austin, TX 78701, US
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Mexico City is a major economic hub, with a strong focus on industries such as finance, technology, and manufacturing
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Mexico City's diverse and dynamic environment offers a unique blend of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical expertise in email marketing and marketing automation
- Problem-solving skills and attention to detail
- Communication and stakeholder management skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Udemy's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Udemy's platform and business model in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work in a fast-paced environment
- Be ready to discuss your experience with marketing automation tools and email best practices
ATS Keywords: Email Marketing, Marketing Automation, HTML, CSS, JavaScript, Campaign Management, Stakeholder Management, Process Improvement, A/B Testing, Personalization, Troubleshooting, Cross-Functional Collaboration, Attention to Detail, Quality Assurance, Communication
ASSUMPTION: Udemy's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role.
🛠️ Tools & Technologies
- Braze, Adobe Campaign, Marketo, or similar marketing automation tools
- HTML, CSS, and JavaScript
- Email optimization tools (e.g., Validity)
- Project management tools (e.g., Asana)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Udemy's tech stack may vary depending on the specific role and team, but candidates should be prepared to work with a variety of tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Lifelong Learning
- Innovation
- Quality
- Integrity
- Accountability
- Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Results-focused and proactive
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in email marketing and marketing automation?
- Can you provide an example of a time when you had to troubleshoot a complex email campaign issue, and how did you resolve it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Udemy's company culture values innovation, collaboration, and a commitment to lifelong learning and continuous improvement.
⚠️ Potential Challenges
- Working with a large volume of data and campaigns, requiring strong data management and analysis skills
- Managing multiple stakeholders and teams, necessitating excellent communication and collaboration skills
- Keeping up with the latest trends and best practices in email marketing and marketing automation, demanding continuous learning and adaptation
- Working in a fast-paced and dynamic environment, requiring strong problem-solving skills and the ability to manage multiple projects simultaneously
ASSUMPTION: Udemy's fast-paced and dynamic environment may present unique challenges, but also offers significant opportunities for professional growth and development.
📈 Similar Roles Comparison
- CRM Marketing Manager vs. Email Marketing Manager: Both roles focus on email marketing, but the CRM Marketing Manager role may involve additional responsibilities related to customer relationship management and data analysis
- Industry-specific context: Udemy's focus on e-learning and skill development sets it apart from other industries, requiring candidates with relevant experience and expertise in the field
- Career path comparison: The CRM Marketing Manager role may serve as a stepping stone to a Director or Manager role within the CRM Marketing team or a related field, such as Marketing Operations or Data Science
ASSUMPTION: Udemy's unique focus on e-learning and skill development offers candidates the opportunity to work in a dynamic and innovative industry.
📝 Sample Projects
- Developing and implementing a cross-channel marketing campaign to promote a new course launch, including email, push notifications, in-app messages, and webhooks
- Analyzing campaign performance data to optimize email open rates, click-through rates, and conversion rates
- Collaborating with the product team to create targeted and personalized email content blocks, from scratch using HTML5 and CSS
ASSUMPTION: Udemy's diverse range of courses and learning resources offers candidates the opportunity to work on a wide variety of projects and campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the CRM Marketing team?
- How does Udemy support the professional development and growth of its employees?
- What are the biggest challenges facing the CRM Marketing team currently, and how can this role help address them?
- How does Udemy approach data privacy and security, particularly in relation to customer data?
- Can you provide an example of a successful CRM Marketing campaign at Udemy, and what made it successful?
ASSUMPTION: Udemy's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including your proficiency in HTML, CSS, and marketing automation tools
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work in a fast-paced environment
- Be ready to discuss your experience with marketing automation tools and email best practices
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
