CRM Marketing Manager (International Market)

📌 Core Information

🔹 Job Title: CRM Marketing Manager (International Market)

🔹 Company: AMBOSS

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Berlin, Germany) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving international marketing expansion through CRM and multichannel campaigns
• Collaborating cross-functionally to advise and support teams in campaign development and implementation
• Optimizing CRM activity, performance metrics, and ROI in key markets
• Exploring and integrating new CRM channels for AMBOSS
• Analyzing customer data to improve campaign engagement and channel ROI

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Focus on the implementation and optimization of multichannel campaigns and automation via Braze

✅ Support the execution of AMBOSS' promotional campaigns

✅ Work closely with different teams to advise and support them in the development and implementation of campaigns

✅ Support delivery of all CRM activity in our key markets, including optimization and reporting, performance metrics & ROI

✅ Support development, testing, and deployment of new CRM channels for AMBOSS, such as Push

✅ Leverage data and customer insight to constantly improve the engagement of our campaigns and channel ROI

ASSUMPTION: This role requires a hands-on approach, with a focus on execution and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in a multichannel CRM environment

Required Skills:

• Experience with marketing automation software (e.g., Braze, Hubspot)
• Familiarity with data visualization tools (e.g., Looker)
• Experience with HTML, CSS, and JavaScript-type languages (e.g., AMPscript)
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in English

Preferred Skills:

• Experience in the healthcare or medical industry
• Familiarity with localization and market customization strategies
• Knowledge of additional languages

ASSUMPTION: Candidates with experience in the healthcare industry or localization strategies may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Competitive salary and employee benefits package
• Dynamic and international work environment
• Opportunities for professional growth and development
• https://go.amboss.com/the-amboss-prescription-de

Working Hours: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: AMBOSS operates in the medical technology sector, focusing on clinical decision support and medical education.

Company Size: AMBOSS is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: AMBOSS was founded in 2012 by physicians for physicians, with a mission to empower doctors worldwide.

Company Description:

• AMBOSS is a learning and clinical decision support tool used by physicians across the globe.
• The company offers an interactive library and high-yield question bank for medical students and clinicians.
• AMBOSS has offices in Berlin, Cologne, New York, and Cagliari, with a team of over 500 employees.

Company Specialties:

• Medical knowledge and clinical decision support
• E-learning and medical content
• Reference tool for medical students and clinicians

Company Website: https://www.amboss.com/us/

ASSUMPTION: AMBOSS' focus on medical technology and commitment to empowering physicians worldwide make it an attractive employer for professionals in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams.

Work Arrangement: On-site in Berlin, Germany, with remote flexibility for some aspects of the role.

Growth Opportunities:

• Expanding international marketing efforts and localizing campaigns
• Collaborating with cross-functional teams to drive campaign success
• Developing expertise in CRM, marketing automation, and data analysis

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: AMBOSS' Berlin office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Torstrasse 19, Berlin, Berlin 10119, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
• Berlin is well-connected by public transportation, making it easy to commute to the office.

Work Schedule: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: Working in Berlin offers a unique blend of urban excitement and cultural richness, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing and CRM expertise
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with AMBOSS' mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of AMBOSS' mission and how your background aligns with the company's goals.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.

ATS Keywords: CRM, multichannel campaigns, marketing automation, data visualization, HTML, CSS, JavaScript, customer insight, performance metrics, ROI, proactive mindset, dynamic environment, relationship building, localization, market customization, campaign optimization

ASSUMPTION: AMBOSS uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Braze (CRM system)
• Looker (data visualization)
• HTML, CSS, and JavaScript (for campaign development)
• Additional tools and technologies may be required based on specific campaign needs

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowering physicians worldwide
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Flexibility and adaptability to changing priorities and projects

Self-Assessment Questions:

• How do you align with AMBOSS' mission to empower physicians worldwide?
• How do you approach challenges and setbacks in a dynamic work environment?
• How do you collaborate effectively with cross-functional teams to drive campaign success?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with AMBOSS' values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a dynamic and fast-paced work environment
• Collaborating effectively with cross-functional teams to drive campaign success
• Navigating the complexities of international marketing and localization

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solution-oriented mindset.

📈 Similar Roles Comparison

• This role focuses on international marketing expansion, while similar roles may focus on domestic markets or specific product lines.
• AMBOSS' focus on medical technology and clinical decision support sets it apart from other companies in the marketing industry.
• Career progression in this role may involve expanding into leadership or specialist positions within the marketing function or broader organization.

ASSUMPTION: Candidates should consider how this role aligns with their career goals and long-term aspirations within the marketing industry.

📝 Sample Projects

• Developing and executing a multichannel campaign to promote AMBOSS in a new international market
• Optimizing CRM activity and performance metrics in an existing market to improve ROI
• Collaborating with the product team to integrate a new CRM channel into AMBOSS' platform

ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of this role and the opportunity to drive meaningful impact on AMBOSS' international marketing efforts.

❓ Key Questions to Ask During Interview

• How does this role fit into AMBOSS' overall international marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does AMBOSS support the professional growth and development of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does AMBOSS foster a culture of collaboration and innovation within its marketing teams?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding AMBOSS' mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.